JELO

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HMUS started with one question. Why does hummus, a food older than most civilizations, get treated like an afterthought ...
05/17/2026

HMUS started with one question. Why does hummus, a food older than most civilizations, get treated like an afterthought on every menu it’s on?

So we’ve built the brand it deserved. A full concept: identity, interior experience, and a product. A dip lounge where the oldest recipe meets the newest energy.

EST. 10,000 BC. Designed in 2026
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This is an ongoing concept project. Follow the build for more of the concept and identity.

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Charlotte, NC
28201-28237, 28240-28247, 28250, 28253-28256, 28258, 28260-28262, 28265-28266, 2

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