Jessica Norby, LLC

Jessica Norby, LLC Simple, relationship-driven marketing for local small business owners who make a difference.

You don’t have to post every day to make a difference 🙃 And actually, it can be more effective to post less while also e...
02/26/2026

You don’t have to post every day to make a difference 🙃 And actually, it can be more effective to post less while also exploring ways to grow that complement this platform!

Fear, Imposter Syndrome, The Comparison Trap…call it what you will. And yet we can routinely remind ourselves that:- We...
01/13/2026

Fear, Imposter Syndrome, The Comparison Trap…call it what you will. And yet we can routinely remind ourselves that:

- We might not know everything, but what we know NOW can still help people
- There will alwaysssss be someone with more followers and more entertaining content. We can respect it, appreciate it, and cheer them on…without feeling like we’re less worthy.
- There is someone out there who wants to work with and purchase from you because of who YOU are and what YOU value. That’s the beauty of social media: we get to showcase our values, personalities, and strengths in order to stand confidently next to others in our industry 🤗

Save this for when you need a reminder that you’re doing a good job ❤️

One of the simplest ways you can be better about marketing your small business Instagram is to keep three things in mind...
11/11/2025

One of the simplest ways you can be better about marketing your small business Instagram is to keep three things in mind (swipe to read what they are).

Focusing on the things that don’t reeeeally matter (e.g. hashtags, what a random article told you the best posting times are) are preventing you from simply SHOWING UP, which is the only way you’re going to get people to see your content.

If you’re new here, hi 👋🏽 I’m Jess and I help small business owners reach more people in a simple, effective, organized way. I’d love to send you 4 ways to be more productive (and spend LESS time) on Instagram. Want ‘em? Comment “YES” and I’ll send you the guide!

If you’re a small business owner who’s learned how to do everything yourself, I see you 🤗You’ve probably gotten to where...
10/17/2025

If you’re a small business owner who’s learned how to do everything yourself, I see you 🤗

You’ve probably gotten to where you are by putting in the hours (and hours!) to figure things out from the ground up: website, bookkeeping, social media…all of it.

Buuuuut let’s be honest 😬 the hours spent researching and piecing things together adds up. Wouldn’t it be nice to know exactly what to do first when it comes to your marketing?

I help resourceful, hands-on business owners make their Instagram and email marketing feel simpler, more focused, and a lot less time-consuming.

My services are done with you (not for you) so you stay in control of your voice and your message, while I help you create a clear, step-by-step plan to grow your business intentionally.

If that sounds like the support you’ve been craving, let’s chat 💙 Comment “SUPPORT” and I’ll help you get started with an intake form.

What if Instagram and email marketing felt lighter? What if it felt more connecting…and less like you were stuck on a ha...
10/15/2025

What if Instagram and email marketing felt lighter? What if it felt more connecting…and less like you were stuck on a hamster wheel of constant posting?

I’m Jess 🤗 and I’ve spent the past 8 years helping small business owners find that same kind of ease and sense of community on Instagram and through email. Together, we create simple, effective strategies that actually free up your time so that you have more space for the other important things (business AND life).

If you’re craving that kind of simplicity as you wrap up this year, I have something for you!

The (free) Instagram Productivity Playbook has 4 simple techniques designed to help you be more consistent, create more engaging content, and make space for what really helps your business grow.

Comment PLAYBOOK and I’ll send it to you. Can’t wait to connect!

We’ve been gone for a month. Now that we’ve (mostly) settled into our place here in Charlotte, I’m processing and reflec...
08/05/2022

We’ve been gone for a month.

Now that we’ve (mostly) settled into our place here in Charlotte, I’m processing and reflecting more.

Before we left Charlottesville a few people asked what I'd miss the most, and I think my answer across the board was the community.

✨It's actually kind of wild how communities build, and you might agree:

You are in the same space with someone. You share words about something, they share words about something. Usually personal or relatable. Both vibe with each other? A bond forms 🫶🏽

The bond seeps out and attracts another person, and then another, and all of a sudden you have this natural feeling of fellowship that, if it works out, spans across many years (but if not, that's natural too).

While I feel like I’m grieving a loss, it’s not all sadness!

😌 It’s also: a deep sense of gratitude and knowing that woah. THIS is how humans long to be. In community. Building s**t. Being real with one another. Actually caring about each other. Seeing how you can change the place you live in for the better, even if it feels like a drop in the ocean 💧

If you're still reading this and you're a local small business owner, I hope this offers some encouragement to you to keep showing up on social media, in your emails, and in whatever marketing space you're showing up in.

Because you're local, you have a unique ability to be a bridge between individuals, friends, and families...so that you can build and contribute to a community of people who actually care about the thing you're trying to do.
Yes, sell things (we all need to make a living!), AND ALSO give people joy, educate on XYZ, inspire passion about this or that, offer a place to escape, etc...*insert your values here*

You don't have to be fancy or stay on top of aLl ThE tReNdS as you're trying to grow here on Instagram. You can simply share things about yourself and your business with someone (like, HAVE CONVERSATIONS), allow them to share something back, and make room for the inevitable relationship that builds.

Drop a YES if you can get behind using this platform to have more real conversations ❤️

📷: in our old home 🥹

*please share this to help get the word out*Writing off the cuff here, so it won’t be super polished.As a solo business ...
06/27/2022

*please share this to help get the word out*

Writing off the cuff here, so it won’t be super polished.

As a solo business owner I have the platform to make space for not just the type of social media marketing advice I want to share, but the chance to decide if/how I want to speak up and support issues that are important to me.

That are aligned with the values you and I share.

Community is important for a thriving city all the way down to our individual perceived happiness and well-being, don’t you agree?

If rights are stripped away and lives are in danger, not only are individuals drastically affected, but the people around them are too. And the communities they live in.

I’m not sure how to move forward and honestly I’ve felt pretty defeated by our political system.

I don’t have employees and team members, so right now the long-term strategy for supporting organizations and causes look like donating my time (volunteering, working with folks pro bono, learning) or money from my bank account.

With this fundraiser, I get to do BOTH:

Spend live time with you 1:1, helping your business grow while you spend less time on IG (yet making more of an impact)…

or giving you lifetime access to my all-in-one online course that takes you from randomly posting when you remember to actually having a consistent plan in place.

25% of all purchases made between now through July 1 will be donated to .

That means 1:1 sessions with me (scheduled any time in August or later) or access to the self-paced course.

DM me “FUND” to learn more!

Join me in supporting Buck Squad, Brothers United to Cease the Killing.Their mission is to decrease gun violence through...
06/20/2021

Join me in supporting Buck Squad, Brothers United to Cease the Killing.

Their mission is to decrease gun violence through conflict resolution and de-escalations that evolve into community development and outreach.

There are 5, 30-minute social media strategy sessions available for purchase on my website, and 100% of the proceeds will go to B.U.C.K. Squad ❤.

To purchase a strategy session, visit https://www.jessicanorby.com/shop/30-minute-strategy-session-fundraiser.

When was the EXACT moment you realized that rather than wanting to be stronger...you wanted to change the way the world ...
03/09/2021

When was the EXACT moment you realized that rather than wanting to be stronger...you wanted to change the way the world perceives your strength?
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Was it when you made a career change? Started your small business? When you did something with courage? 🌎 Shared your story with the world? Set a boundary with people you disagree with?
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✨ For me, it was adding "mom" to my identity. At a virtual baby shower yesterday, I shared that being a mom has been the most *intense* time of my life, and it's allowed me to feel so much emotional ambiguity (thanks for teaching me about this):
👉🏽 That I can feel tired AND joyful. Anxious AND grateful. Scared and confident. Frustrated and full of love. Sad and excited.
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〰 Purely wanting to “be stronger" would have meant only wanting to feel one emotion at a time...and probably only the positive ones (because we can still find narratives out there that feeling anything but happiness is “weak”).
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✨What my child is teaching me every day is that I don't want to be stronger. I want to change the way the world PERCEIVES our strength as women. We are strong BECAUSE we feel it all. Because we put it all on the table. Because we want to pave a more compassionate, empathetic, just, and equitable path for the future.
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Happy International Women's Day.

🥴 If THIS is how you use Instagram right now, you're costing yourself time and money...+ scroll, scroll, scroll...mindle...
02/08/2021

🥴 If THIS is how you use Instagram right now, you're costing yourself time and money...

+ scroll, scroll, scroll...mindlessly for ____ minutes/hours
+ remember that you should probably post something
+ spend 30-45 (more?) minutes finding/taking a photo, editing the photo, writing the caption, figuring out the hashtags
+ post and cross the heck out of your fingers that it will "do well" and you'll get sales from that one post

If using Instagram is an AFTERTHOUGHT for your small business, you might as well stop using it 🙅🏻‍♀️ Because not knowing how to show up effectively is costing you a LOT of time...and time is money.

✨What if you had a clear plan and strategy...one that got you more REAL comments, DM's, and engagement? Better engagement leads to more store and website visits, and you know that that can help with more sales.

✨What kind of business owner would you be if you had the tools and confidence to post more effectively on Instagram?

Workshops for the DBAC are coming up Tuesday 2/9, 2/16, and 2/23. Each training builds upon the last, so sign up now for the one tomorrow!
Members and non-members can be there. Send me a DM to save your spot!

😧 Are you Person A but want to be more like Person B?⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀If you don’t have a clear, organized strategy for...
01/26/2021

😧 Are you Person A but want to be more like Person B?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you don’t have a clear, organized strategy for how to market your small business on social media, you’re not alone!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Most business owners use Instagram like this:⠀⠀⠀⠀⠀⠀⠀⠀⠀
+ open the app to post something ⠀⠀⠀⠀⠀⠀⠀⠀⠀
+ mindlessly scroll after getting caught up in what’s happening on IG⠀⠀⠀⠀⠀⠀⠀⠀⠀
+ spend 5-10 minutes choosing a photo⠀⠀⠀⠀⠀⠀⠀⠀⠀
+ stare blankly at their phone, wondering what to write in the caption⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀..10-30 minutes go by, and the result is a half-hearted post that gets low engagement and no leads for a purchase/booking.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Do you feel seen? 🤣⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Business owners who are organized and know how to use social media to get money in the bank 🏦 do these three things:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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1. Know EXACTLY who they’re talking to with each post and hit a pain point/struggle that their person faces⠀⠀⠀⠀⠀⠀⠀⠀⠀
2. Plan AHEAD, by at least one week, and schedule those posts in advance (no more mindlessly scrolling!)⠀⠀⠀⠀⠀⠀⠀⠀⠀
3. Before posting, ask yourself if your content either: builds connection, adds value to someone’s day, or promotes something you have for sale.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Charlottesville, VA
22901–22908

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