Jaggers Communications

12/29/2023

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12/29/2023

Sales jobs available at Charlottesville Aquatics, Inc.

By clicking on the apply button, I agree to the Terms of Use and acknowledge I have read the Privacy Policy and agree to receive email job alerts. The information you provide will be shared with this employer. You may be contacted from time to time regarding other opportunities that become available...

09/17/2022

We're looking for a technical writer to support the needs of a client on a freelance basis. Must have experience writing standard operating procedures.

03/23/2022

We're total suckers for the sappy, sob-inducing content seen this time of year (remember the Teleflora driver bringing the mom an iPad so she can talk to her Navy Pilot son she hasn't seen in two years and then at the end, he's there in person? Total sobfest).

Mother's Day though, and all its related content, truly isn't for everyone. Here's a reminder of how to not only be mindful of this holiday, but how to leverage it in a sensitive marketing strategy.

There’s an opportunity to earn respect and brand recognition through offering NOT to contact customers and truly, it’s refreshing. The latest marketing bandwagon has brands reaching out offering to allow customers to opt out of Mother’s Day marketing. Why is this a good idea? First of all, Mot...

01/19/2021

It's hard to know what and how much to share when communicating in a crisis. Here are some thoughts on how to provide clear content and save some future issues through thoughtful transparency.

https://marijeanjaggers.com/in-crisis-communications-transparency-is-key/

01/07/2021

Yesterday, the U.S. House of Representatives approved the use of gender neutral language in their official communication. It's time for businesses to do the same.

On January 6, 2021, the U.S. House of Representatives voted to adopt gender-neutral language in the official House rules and established a permanent Office of Diversity and Inclusion. From the article in Advocate: The changes mean that the rules document will use language such as “parent,” “ch...

12/30/2020

We've been working in public relations long enough to know firsthand of the work created by the Y2K panic in 1999.

The PR opportunity of communicating the safety and critical need to vaccinate everyone against the Covid-19 coronavirus is many times larger, and more important. Here's what communicators will have to do.

The speed with which Pfizer and Moderna developed and submitted for approval vaccines for the Covid-19 coronavirus is astounding. The vaccines have been approved by the FDA and trusted sources like the CDC and well-known scientists are urging Americans to get vaccinated as soon as they are able. But...