OAAT-Outdoor Advertising Association of Tennessee

09/29/2021

https://www.billboardinsider.com/oaaa-releases-creative-best-practices-guide/

WASHINGTON D.C. (September 28, 2021) -- The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today released its “Creative Best Practices Guide,” providing a model for maximizing the impact of brand me...

09/28/2021

https://www.billboardinsider.com/outfront-announces-call-for-entries-for-3rd-annual-outframe-competition/

NEW YORK, NY – September 27, 2021 – OUTFRONT Media Inc. (NYSE:OUT) announces its call for entries for its third annual artist-based out of home contest, OUTFRAME. Artwork by Dinesh Boaz, 2020 OUTFRAME Winner, Co-Founder & Creative Director at Direct Agents. Creatives in all areas of business and...

09/22/2021

https://www.billboardinsider.com/what-you-need-to-know-about-nonconforming-signs/

Knowing the difference between a conforming and non-conforming billboard will keep you out of trouble with regulators. Here's a short course on conforming and non-conforming out of home advertising signs. What's a conforming sign? A conforming out of home advertising sign is lawfully erected and in....

09/20/2021

https://www.linkedin.com/pulse/trailhead-job-posting-account-executive-

Local Advertising Executive – Central Tennessee (Nashville/Franklin/Summer Hill or even Chattanooga) Trailhead Media is currently looking for an entry level Advertising Account Executive. We give advertisers the opportunity to communicate their message to neighborhoods in the Central Tennessee mar...

09/15/2021

https://oohtoday.com/dpaa-announces-plans-for-in-person-video-everywhere-summit-october-12-followed-by-global-broadcast-of-the-event-october-14-15/

Marketing/Advertising leaders to talk Resilience, Reinvention, and Revitalization at industry’s premier omnichannel event

09/10/2021

Thank you to Reagan Outdoor Advertising-Chattanooga for sharing their Tribute 9/11 creatives. Well done

09/09/2021

https://oohtoday.com/bittersweet-news-ken-klein-out-of-oaaa/

Senior Legislative Leader to Replace Federal Advocacy EVP Ken Klein Who

08/30/2021

https://www.billboardinsider.com/signvalue-analyzes-the-billboard-reits-lamar-outfront/

Two of the big three Out of Home companies are Real Estate Investment Trusts (REITS). SignValue provides a terrific snapshot for both Lamar and Outdront below.     SignValue offers billboard valuation and advisory services nationwide. You can contact SignValue at 480-657-8400 or [email protected]...

08/25/2021

https://www.billboardinsider.com/ooh-produces-impressive-38-sales-growth-in-q2-2021/

Courtesy of the OAAA The past year’s OAAA/Harris Poll research has consistently shown consumers are noticing OOH more than ever. The Spring 2021 study showed 41 percent of consumers reported noticing OOH ads more than pre-pandemic, and the increased notice rate jumped to 59 percent in urban cities...

08/24/2021

https://oohtoday.com/amp/oaaa-partners-with-iab-tech-lab-to-align-dooh-with-openrtb/

consumers are reporting increased appreciation for out of home,

08/23/2021

https://www.billboardinsider.com/great-creative-is-crucial-to-outdoor-advertising-effectiveness/

By Mendi Robinson, VP of Creative, Lamar Advertising In today’s outdoor advertising industry, new age data science can show you where your target audiences are and how they move about their day, while advanced analytics can tell you where you should physically locate your ad. These are both very v...