Brightside

Brightside is the creative studio of Kacie Yates and Casey Yoshida, a boutique firm founded to put visual storytelling to work for brands and influencers.

03/12/2024

When Diana and Chris Inthavongsa approached us about developing a modern brand for that reflected their appreciation for classic old-world roots, we were immediately drawn in. The shape of Thai letterforms caught our eye, and as a result, we focused on creating an elegant, modernized logotype that suited the space and concept perfectly. By incorporating traditional Thai imagery, we were able to add a sense of authentic charm. We wanted the design to be modern, approachable and rooted. Our interpretation of what a Thai restaurant should feel like.

02/22/2024

New branding for The Style Hub, an online boutique launching this Spring.

Clean typography combined with soft neutral tones, brings about the perfect contrast of timeless luxury and modern flaire. Perfectly bold while still feeling soft and effortless.

01/11/2024

New work for Home, a bespoke cocktail bar coming soon to Downtown Chattanooga.

We wanted to curate a visual identity that pays homage to a bygone era with typography inspired by signage of the 1960’s, while keeping the overall aesthetic chic, modern and evocative. The diamond pattern, which is derived from antique quilt patterns, adds a soft nuance of southern hospitality to the overall feel of the brand.

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04/24/2023

Progress on a new identity project we’re working on for a men’s boutique concept. Sheepish Wolf’s visual aesthetic weaves together modern details and vintage references, to create an inclusive brand for the wild and the tame.

03/30/2023

Drive to deliver 🐆

Dropped some new custom 2023 swag designs for featuring their new cheetah mascot that represents their brand values of speed, focus and quality performance.

03/15/2023

We partnered with to design lots of murals for their new North Shore location at Somer Station. Two of which were hand painted by our friend and frequent collaborator !

Big thanks to for helping us get the details just perfect on this project.

03/09/2023

Design and nature. In harmony.

Branding for The Falls at Walden’s Ridge, a modern retreat coming to the heart of East Tennessee, inspired by our forest surroundings. Nestled in the mountains outside of Chattanooga, The Falls provides direct, private access to a storied slice of natural history.

03/08/2023

We’re so excited to share a new branding project we’ve been working on for . A dedicated medical practice for women’s sexual health and wellness. It was founded to give women the time and care that they deserve to manage a huge piece of their physical and emotional health -- their sexual health.

03/06/2023

New identity work for , an architecture and interior design studio that brings a unique blend of traditional and contemporary styles to residential projects. This custom monogram pays homage to founder Josh Cooper’s love for classic architecture, while still feeling modern. A thoughtful blend of past, present and future.

02/14/2023

Servin’ up beautiful brands V10

Photo by
Hair
Makeup

12/14/2022

Bring your whole self

Photography for celebrates diversity and inclusion. Inspiring a new generation of yoga instructors by creating an opportunity for them to grow their practice – regardless of race, gender or body type.

12/13/2022

We collaborated with owner to bring life to her new passion project. Introducing , a yoga school of new thought.

Address

1404 McCallie Avenue
Chattanooga, TN
37404

Website

http://brightsidecreates.com/

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