Anna Bratton Copy

06/29/2023

Does your audience understand your plan to help them when they visit your website?

(Or any other marketing for that matter...)

So you have:
✔️ identified your ideal customer
✔️ identified their problem
✔️ established yourself as the go-to guide + solution

But do they clear on how the plan actually works? To build trust, you have to say it clearly. This section of your website will
🤩give them direct steps to buy/use your offer.
OR
🤩 relieve their fears about purchasing.

In general, we don't trust guides that don't have a plan. That means your brand needs to be clear from the jump about what your plan is. Make it clear + concise.

Don't leave them questioning.

Then, they will click the call to action. Because they trust you. 👏

When you work with me, we work through what your clear plan is in your messaging guidelines. Then, you can weave it seamlessly throughout all your marketing campaigns.

Let me know. Have you ever considered this part of your messaging?

06/26/2023

📣 To all my brilliant biz women--

If you've been creepin' my page for a while and wondering how we can take your marketing from meh to magic, you're going to want to swipe for the deets!

We will have a quick chat about where you are in business and what you're looking for.
Then you'll get:
✔️ An audit + roadmap
✔️ A proposal
✔️ Monthly strategy
✔️ Monthly Deliverables
✔️ Monthly Analytics

It's so simple! But it'll take a ton off your plate. Just imagine where you could focus your energy if you weren't always worried about your marketing. 😌

Are you as excited as me?!
Ditch the overwhelm and book a chat with me today. 📞

06/21/2023

Feel like you're wearing a million hats in your business? 😲

Many of which you weren't aware of at first?

Social Media
SEO
Copywriting
Email Marketing
Content Creation
Blogging
Editing
KPIs

That's not even half of it. So where do you start? What should you focus your very valuable energy on?

I can help with that! Schedule a digital marketing audit with yours truly. ✨

This audit will deep dive into your digital marketing channels, what's working, what's not, where your audience is, and what they want.

The best part? You will get a road map to get you started!

Want the deets? Drop a 👋 in the comments for more info!

06/15/2023

Are your marketing tactics carefully woven together to make a strategy?

Picture this:
You're using a few marketing tactics to bring in leads, but there’s very little (if any) thread weaving them together.

❌ That's not a strategy.

You need a clear marketing strategy that helps to streamline the work and determine which tactics do and do not fit your brand.

The benefit? A strategy weaves your brand story effortlessly throughout all your platforms.

The problem? That's not as easy as it sounds.

But these questions will help you get started! 👇

✅ WHO: is your target customer?
Who gets the most value from your offer, AND who’s also happy to pay for it?

✅ WHAT: do you have to offer them?
Are you clear on your offer? (Keep focusing on the transformation it brings to your customer!)

✅ WHERE: do they spend their time?
Where are the channels they get value from? This is where you need to consistently show up + add value.

✅ WHY: should they choose you?
What is your unique selling proposition? How do you stand out from all your competitors?

✅ HOW: will you move them through your funnel?
How will you get them to take the next step once they are aware of your offer?

Once you've answered these, you can start to develop content plans that match your ideal customer's wants + needs. This way you're sure to cut through the noise of the digital marketing world.

If you're not sure where to start, that's okay! I've got you!
DM me for more info!

06/13/2023

It never ceases to amaze me when I hear...

"Blogging isn't useful anymore. We don't need it."

Nooooo!!!! 😩

Companies with blogs generate 67% more leads than those without. 👀

Making blogging a strategic part of your digital marketing can
✨️ increase brand awareness.
✨️ increase website traffic.
✨️ increase engagement.
✨️ increase conversions.

Think about what that could do for your business!

It's all about the strategy. Posting here and there won't cut it.

Ready to level up your marketing strategy and include blogging?

Send me a DM! I have availability for June and July. 😍

06/06/2023

Making mistakes in your website copy can be the difference between someone bouncing or converting into a customer.

That's why you need absolutely need to watch out for these. ⬇️

1️⃣ Not knowing your target buyer
2️⃣ Starting without clear brand messaging + positioning
3️⃣ Focusing on features and not benefits
4️⃣ Too much text
5️⃣ Not optimizing content for SEO

Your audience will get lost in the sauce if you don't know who you're selling to, how it transforms their day-to-day life, and how you will let them know about it.

It is always best practice to look at how your website is performing. If you notice that it is not converting to meet your business goals, it is time to adjust your copy.

04/27/2023

📣 I promise you don't have to reinvent the wheel.

When it comes to marketing your biz, it can feel entirely too overwhelming.

And analysis paralysis is a real thing.

When there are too many decisions to be made, we often freeze and don't choose any of them. This is true for digital marketing as well.

That's why I always recommend repurposing content. ✨

You can use your most popular content (blogs, socials, and/or emails) to create new content by adding to it or saying it in a new way. Yep, that's the "secret." 🤫

Here are a few quick + easy ways to repurpose content and give it new life. ⬇️
1️ Give the picture and caption a slight refresh and repost.
2️ Make small adjustments to content and post to a different social platform.
3️ Break long-form content apart into multiple smaller posts.
4️ Take a post that's performing well on socials and expand on it in an email or blog.

Still not enough time to make those small adjustments for repurposing? You have two more choices. ⬇️

✔️ Cross-post the same content to multiple platforms in order to expand reach and save time.
While this has its cons because the strategy isn't tailored to each platform the audience on each, it is still helpful to get started with digital marketing.

OR

✔️ You can hire a digital marketer to create + execute a digital marketing strategy to help meet your biz goals.

💾 Save this post for planning as you prepare those summer marketing campaigns!

04/21/2023

Your food is pure perfection! But is your messaging? 👀

You wouldn't throw a bunch of random ingredients into a pan and immediately serve it to your customers.

So why would you do that with your messaging? Every brand, yours included, needs clear + consistent messaging.

If you create strategic and authentic messaging from the get-go, this is what happens. ⬇️

⭐ Your copy + content are consistent on all platforms.
⭐ You build trust with your audience.
⭐ It resonates with your audience creating an emotional connection to your brand.
⭐ It communicates your unique value to your customers.
⭐ It builds brand awareness.

Not sure if you have clear brand messaging?
Let's chat about that!
DM me for more information!

04/14/2023

The perfect pairing? ⬇

A stunning photo + an irresistible caption!

Just listing the ingredients of your food and drink isn't enough. 👀

I said what I said.

Even in the food + beverage industry you still need to use on-brand messaging in your captions. Adding a strong caption (even a short one) that includes a CTA that leaves them craving more will increase engagement with your content.

Neglecting either of pieces of this perfect pairing will miss the mark for your audience.

Have questions about how I can help with your digital marketing this spring?
DM me for the 🍵!

04/11/2023

Polar opinion: A page is not a replacement for a website.

pages are not the same as websites.

People vet businesses on their websites. If your food + beverage brand doesn't have one, you're missing a large opportunity to increase brand awareness and revenue.

Websites
✅️ connect your audience with your brand story.
✅️ increase SEO for your business.
✅️ call your audience to action immediately.
✅️ generate trust and authority with your audience.
✅️ are the heartbeat of your brand image.
✅️ have online sales features.

As for the website copy? ⬇️

By hiring a copywriter, you ensure that your website drips with personality, resonates with your audience, and helps to meet your business goals.

Do you agree? Let me know in the comments! 👇🏻

03/21/2023

Email marketing is an important piece of a robust marketing strategy.

We know that retaining customers is cheaper than acquiring new customers. By utilizing email marketing, your food + beverage brand can keep your customers engaged and craving more!

Check out these 4 ways to grow your email list to get started with email marketing for your business! ⬇️

Email marketing is an important piece of a robust marketing strategy. Check out these 4 ways to grow your email list to get started with email marketing for your business!

03/17/2023

👋 There are lots of new friends here, so let me reintroduce myself!

I'm Anna, wielder of words and the Countess of Copy for food + beverage brands! 👑

You read that right; I create 🔥 copy and content for food + drink brands.

Besides creating copy my clients rave about, I love...
🪴 being surrounded by tons of plants.
🍵 morning tea with my husband.
🥾 hiking through gorgeous mountains.
🍡 eating out and trying new food.
✈️ traveling.
📚 a book that I can get lost in.
🏰 and Disney. I loooove Disney!

I am so glad you're part of this corner of the world! Thanks for being here!

👇Okay, now it's your turn...

In the comments, tell me something you love!