Kae B. Communications

Kae B. Communications KBC is an integrated communications firm specializing in communications strategies, brand building,

Content day aftermath with  🎬Can’t wait for y’all to see this video. 😂
08/28/2024

Content day aftermath with 🎬

Can’t wait for y’all to see this video. 😂

PSA: Your visual identity ≠ your brand identity!I totally get it. I LOVE seeing a great brand kit and beautiful logos—th...
07/25/2024

PSA: Your visual identity ≠ your brand identity!

I totally get it. I LOVE seeing a great brand kit and beautiful logos—this is important work! But visual identity is just one piece of the branding puzzle.

Focusing only on visuals can leave crucial intangible elements out in the cold. Defining your core values, vision, mission, and brand voice is where the real magic happens. That’s what makes your brand unforgettable and builds genuine connections with your audience.

If I could give any advice to entrepreneurs working through a new business idea or those who haven't done this work yet—take time to think through these intangible aspects of your brand. Write them down and use them as a guide for how your brand interacts with the world.

Once you have those, your visual identity should amplify, affirm, and complement who your business is at its core.

Plus, when you're working with an amazing brand designer or communications pro, they’ll usually ask for these essential brand elements to ensure they’re accurately reflecting and executing your vision. They’ll thank you for having these things written down and established.

Super late, but a huge thank you to  for inviting me to speak on PR for small businesses during the inaugural Chattanoog...
06/25/2024

Super late, but a huge thank you to for inviting me to speak on PR for small businesses during the inaugural Chattanooga Entrepreneur Week!

I love our local business ecosystem, and it’s one of the main reasons I started my firm.

It was a joy to participate in this year’s event and attend the many activities throughout the special week. Cheers to many more! đŸ„‚

I wouldn’t be who I am without you 4. đŸ€
04/11/2024

I wouldn’t be who I am without you 4. đŸ€

I couldn’t let Women’s History Month go by without recognizing some of the incredible women that I have had the pleasure...
03/27/2024

I couldn’t let Women’s History Month go by without recognizing some of the incredible women that I have had the pleasure of working with since starting KBC.

It was an another woman, , who encouraged me to take the leap to start my own firm and invested in me and encouraged me long before then.

From vendors to partners, and both former and current clients, the community and network I’ve found in all of you have been an invaluable source of strength.

It hurts my soul to think about not just women, but people who never have that person in their life to tell them that they are capable and have the capacity to accomplish above and beyond what they ever thought possible.

Multiple people have done that for me, and I can only have the goal of being that person for others.

Sometimes it feels like the deck is stacked against female entrepreneurs, but I look forward to my work every day, knowing I can contribute to breaking past the gatekeepers and people who don’t think women belong in the C-suite of their own company or others.

So happy Women’s History Month y’all! I appreciate each of you. đŸ€

So happy to see two KBC clients in the same article in this month's issue of Edge Magazine! Both Ella and Felicia do suc...
12/01/2023

So happy to see two KBC clients in the same article in this month's issue of Edge Magazine!

Both Ella and Felicia do such an amazing job representing their businesses and what they stand for, digitally and in any space they're in.

The passion they have behind their "why" is so palpable.

I count myself lucky to work with entrepreneurs with such huge visions for where they are headed, and I love being a part of that journey. đŸ€

https://www.timesfreepress.com/news/2023/dec/01/social-media-helped-take-four-chattanooga/

It’s the one year anniversary of leaving my position as Lil Mama’s Communications Manager and my 1st anniversary as full...
09/09/2023

It’s the one year anniversary of leaving my position as Lil Mama’s Communications Manager and my 1st anniversary as full-time founder of Kae B. Communications! đŸȘ©đŸŸ

I told everyone I could that I had the best communications/PR job in Chattanooga during my time at Lil Mama’s.

The things that we valued at Lil Mama’s; Innovation, Creativity, Integrity, Collaboration, and Respect, are all the same ideals I value in my own firm.

Even though my role has changed, one thing has remained the same: I have the opportunity to work with innovative and dynamic entrepreneurs every day.

And I’m so thankful for that opportunity.

Forever grateful to everyone that has entrusted me with communicating their brands. I can’t wait to see where we go next. đŸ€

"Your shared media includes the content you share across all of your social media accounts and your other online platfor...
06/02/2023

"Your shared media includes the content you share across all of your social media accounts and your other online platforms, as well as user generated content about your brand.

While you should be sharing updates and information across your owned media channels, your shared media channels are where a dialogue should be happening between your organization, your customers and your community..."

Learn more about leveraging your shared media for your brand.

https://kaebcommunications.com/f/shared-media-building-your-relationships-and-reputation

Are hashtags dead? I can't give a hard yes or no on that one. But I can tell you that using ton of hashtags is. Instagra...
04/12/2023

Are hashtags dead? I can't give a hard yes or no on that one. But I can tell you that using ton of hashtags is.

Instagram now suggests that you only use 3-5 hashtags max, and TikTok recommends using just 2-3. Just make sure those are relevant and targeted to your niches.

We've recently learned that both are using more than just the hashtags to determine who will be interested in what. They're relying more on the copy in your post, the captions that are included in the video and what the user is saying in the voiceover to classify the topic.

What the IG algorithm wants our to do lists to look like every day. But seriously though, that is A LOT of content. One ...
04/11/2023

What the IG algorithm wants our to do lists to look like every day.

But seriously though, that is A LOT of content.

One way to stay ahead of your content creation and make sure that posting doesn't take over your life is by using scheduling platforms. I use Loomly for my own posting and for all of our clients! 📅

Using a bazillion hashtags on Insta is over. What do you guys think about these updates to Instagram's algorithm?
04/10/2023

Using a bazillion hashtags on Insta is over.

What do you guys think about these updates to Instagram's algorithm?

So proud of Shawnice and Callie's Avenue for their first on-camera interview with Local 3 News! đŸŽ„We're so honored to be ...
03/21/2023

So proud of Shawnice and Callie's Avenue for their first on-camera interview with Local 3 News! đŸŽ„

We're so honored to be working with a brand with such an important mission of raising awareness for PPD and giving moms and daughters a way to connect through their adorable mommy & me clothes.

S/O to The National Black Market for bringing such an amazing event to Chattanooga. đŸ–€

"Being here today is important for us, for the exposure; we're getting new eyes on our business, connecting with other like-minded businesses and customers."

Check out the full story: https://www.local3news.com/local-news/the-national-black-market-lands-in-chattanooga-this-weekend/article_78dee608-c5eb-11ed-9c1b-4b5415f07053.html

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Chattanooga, TN

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