Lapido + Co

08/05/2026

The best content starts by understanding the work first.

We spend time on-site with our clients—not to stage a version of their business, but to capture the one that already exists.

The process.
The people.
The details.
The moments customers never get to see.

Because your expertise shouldn’t just live behind closed doors.

It should have a digital presence that reflects the quality of the work you’re already doing.

On-site with .hinck.designs

07/23/2026

A client meeting on the Southside turns into a walk with the camera. A coffee run becomes a chance to notice a building we’ve somehow passed a hundred times before.

Chattanooga has a way of rewarding people who slow down!

The Southside is one of our favorite places to spend an afternoon, and Riverview is a close second—especially if it ends with a stop at with Addie.

We’re grateful this is where we get to build our business.

07/21/2026

One of our favorite parts of this work is documenting the finished spaces after months of planning come together.

Design: .hinck.designs
Photography:

07/15/2026

A few details from a recent bathroom renovation.

Designer: Henson-Hinck Designs
Contractor: New Blue Construction
Photography: Lapido + Co

07/13/2026

Good marketing doesn’t just showcase the service. It shows what life looks like because of it!

For this shoot, we weren’t just photographing a fresh manicure. We were capturing the feeling of confidence, the craftsmanship behind the work, and the kind of imagery people naturally save to Pinterest or send to a friend before their next appointment.

Because people don’t just buy the service.

They buy the experience of having it. 💁‍♀️

07/11/2026

We love seeing women build great businesses, and Rêve Studio Chattanooga is no exception.

Run by two sisters, it’s a beautiful studio for photos, videos, and content creation. If you’ve been looking for a creative space in Chattanooga, give them a follow.

Next time Amanda Morehead is in town, we’ll be back to get some shots with T I F F A N Y 🦋 L Y N N 🖤

07/08/2026

07/06/2026

Recent work for clients we love.

For , the content isn’t just about showing the finished project. It’s about showing the life their clients are building toward.

- Moving from cold to warm
- From someone else’s layout to a home that finally fits.
- Expanding for family, or simplifying into a space that gives them more room to actually live.

That’s what their clients are really looking for — not just a remodel, but a new chapter that feels like theirs. Our job is to help Tru Builders show that clearly: the process, the projects, and the lifestyle waiting on the other side.

Because good content doesn’t just show what you do. It helps the right people see themselves in it!

07/02/2026

If you know where this is… we should probably be friends.

One of our clients has a project in Alys Beach, and somewhere along the way, we "caught the bug." Now every new project, construction update, landscape install, interior reveal, or architectural detail from the community immediately has our attention.

It’s become one of those places that reminds us why we love this industry—and why we’re so excited to work alongside the people shaping it.

06/30/2026

The longer we do this, the more we realize we’re built for the same kinds of people.

Architects. Interior designers. Builders.

The ones who care about the details nobody else notices. The ones who can spend an hour talking about materials, craftsmanship, process, or why something was designed a certain way.

That’s probably why so much of our work has naturally found its way into the design and build world.

We help tell the story behind them—the thinking, the expertise, the people, and the process that got them there.

If you’ve been following along for a while, you’ve probably noticed.

And if you’re an architect, designer, or builder looking for a marketing team that actually understands your industry, our new website is a pretty good place to start.

www.lapido.co