True North

10/16/2026

Join Becky Armendariz from Sutter Health and Jane Crosby from True North at as they share how Sutter Health turns complex marketing measurement into clear insights that guide executive decisions and support organizational growth.

In their session, "From Metrics to Meaning: How Sutter Health Creates Decision-Ready Marketing Clarity for Executives and Boards," they'll explore how integrated media strategies, brand consistency, and real-time performance dashboards serve as the foundation for Sutter Health's data-driven marketing strategy.

📅 Tuesday, October 27 | 11:30 a.m. – 12:15 p.m.

Attending HCIC in Orlando? You'll want to add this session to your agenda!

Learn more about the session: https://www.truenorthagency.com/hcic-2026

10/14/2026

In a recent conversation with Melissa Weston and Jess O’Brien, they both shared how they approach reporting marketing performance to executive leadership, and the takeaway was clear: keep it simple.

For Jess, that means focusing on how many patients came through the door, how much it cost to acquire them, and the lifetime value of those patients.

For Melissa, it means reporting how many leads were generated and how many exams were ultimately completed from those leads.

The more clearly marketing connects performance to real business outcomes, the more it can demonstrate its role as a revenue driver.

Watch the full conversation: https://www.truenorthagency.com/webinar/the-partnerships-perspectives-and-strategies-driving-growth-for-healthcare-organizations

10/12/2026

is coming up in a few weeks, and the True North team is excited to head to Orlando! 🌴

Stop by booth #603 to meet our team and discuss top-of-mind healthcare marketing topics while enjoying a tasty affogato from our on-site bar. Plus, enter for a chance to win an exciting Disney World giveaway!

We'll also be presenting with our client, Sutter Health, on Tuesday, October 27, sharing insights on how to turn fragmented marketing data into measurable business outcomes.

Learn more about our speaking session and booth giveaway: https://www.truenorthagency.com/hcic-2026

We look forward to seeing you there!



Eric Silberman, Jane Crosby, Eric Dutton, Rod Thomas, Jim Patko, Ashley McDowell

10/05/2026

For a community health system like Beaufort Memorial, staying engaged with the people it serves is essential.

In a conversation with Eric Silberman, Jess O’Brien, Director of Marketing at Beaufort Memorial, shares how her team continues to invest in digital media, automation, and new technologies while keeping human connection at the center through community events, sponsorships, and in-person touch points.

Watch the full conversation: https://www.truenorthagency.com/webinar/the-partnerships-perspectives-and-strategies-driving-growth-for-healthcare-organizations

09/30/2026

Our team is continuing to grow, and we're excited to introduce some amazing new talent at True North! 🎉

Say hello to Taylor Mackey-White, Ryan Miller, and Ashley McDowell.

We're thrilled to have you on board. Welcome to the team!

09/23/2026

Headed to Baltimore next week for the conference? We might have something you'll want to add to your agenda. 👀

Local jewelry store, Charm City Links, will be at the True North booth #512 during exhibit hall hours on Sunday and Monday, with their charm bar set up to help attendees curate a custom piece!

Build a charm bracelet or keychain bespoke to your style (just like our healthcare marketing partnerships 😉) and take home a personalized keepsake from your time in Charm City. ✨

We'll see you there!

More information on our website: https://www.truenorthagency.com/shsmd-conference-2026

09/16/2026

Scaling an orthopedic practice across multiple locations requires a sustainable growth strategy that connects patient acquisition, service line priorities, market opportunities, and performance across all locations.

Our new Orthopedics Growth Playbook: Performance Marketing for Multi-Site Providers breaks down how to build that foundation, including:

✅ Structuring a digital marketing strategy built for growth
✅ Prioritizing high-acuity, high-margin, and high-volume service lines
✅ Standardizing the digital front door across locations to capture more market share
✅ Building a scalable approach to marketing and patient acquisition

If your orthopedic practice is looking to scale smarter across markets and locations, this guide is built for you!

Available now to download: https://www.truenorthagency.com/the-orthopedics-growth-playbook-performance-marketing-for-multi-site-providers?linkedin&organic_post&ortho_guide&marketing

This downloadable guide is for multi-site orthopedic practices looking to drive sustainable growth, improve patient acquisition, and build a scalable performance marketing strategy.

09/14/2026

We’re heading to Baltimore for SHSMD 2026!

The True North team will be at booth #512 connecting with attendees, talking through the strategies and opportunities shaping healthcare marketing today, and bringing a little extra charm to Charm City. ✨

If you’ll be at SHSMD, stop by and say hello. We’d love to see you!

Learn more about where to find us and what we have planned: https://www.truenorthagency.com/shsmd-conference-2026?linkedin&organic_post&shsmd%20&marketing

Eric Silberman, Jane Crosby, Eric Dutton, Rod Thomas, Jim Patko

09/02/2026

We believe there is real value in hearing how other healthcare marketers are making decisions, adapting to industry changes, and putting thoughtful strategies into practice.

In our latest webinar, healthcare marketing leaders Melissa Weston and Jess O’Brien shared firsthand perspectives on AI and evolving search behavior, service line strategy, community engagement, performance measurement, and what they value most in an agency partnership.

The conversation offers a look at how these topics are influencing their marketing strategies and decision-making.

Watch the full recording on our website:
https://www.truenorthagency.com/webinar/the-partnerships-perspectives-and-strategies-driving-growth-for-healthcare-organizations

Healthcare marketing leaders from Lumexa Imaging and Beaufort Memorial join True North for a candid discussion on the strategies, priorities, and partnerships shaping organizational growth. The conversation covers balancing brand and performance, supporting service line goals, improving visibility i...

08/31/2026

Is your ABA lead generation strategy driving the quality leads you need?

Quality lead generation requires:
✅ Precision targeting
✅ Strategic conversion pathways
✅ Data-driven decision making and rapid optimization

We partner with an ABA therapy organization that has restructured targeting, adjusted conversion mechanisms, and optimized investments across channels to drive a 105% increase in the number of qualified leads.

Sustainable growth doesn't come from generating more leads, it comes from building a strategy that attracts the right ones.