Rob Bettis

Rob Bettis Fractional Digital Marketing Partner - Scaling Shopify stores from $3M to $10M in revenue. Take paid media management off your plate. Every brand is unique.

Get a scalable growth game plan that blends industry-leading best practices with tactics tailored to your goals. Imagine a pro who provides an entire agency's integrated support and expertise - without that "find an entire PPC agency" feeling. Rob Bettis is a seasoned Google Ads & Facebook Ads pro with 15+ years of experience partnering with brands with Shopify stores doing $3-8M in revenue - and

looking for more. Rob has seen it all: Running campaigns in up economies, down economies, through the rise and fall of platforms (RIP Vine), and every industry shift.

05/19/2026

Your agency loves to talk about ROAS.

Here's the number they're not talking about.

Contribution margin is the clearest picture of whether your ad spend is actually building a healthy business - and most Shopify founders aren't tracking it.

Here's how to calculate yours:

Revenue
− Cost of goods
− Shipping & fulfillment
− Transaction fees
− Ad spend
= Your contribution margin

That's the real cash your business generated. Not a platform metric. Not a vanity number. Actual money.

And here's where it gets even more useful.

Break it into two numbers:

Total contribution margin - how the whole business is performing.

New customer contribution margin - what it actually costs to acquire someone who's never bought from you before.

If your new customer CM is negative, you're betting the entire business on LTV that may never materialize.

ROAS is easy to make look good. Contribution margin is harder to spin.

Which is exactly why you should be asking for it.

→ Save this formula. Pull it out next time your agency sends you a ROAS report.
→ Follow for more on what profitable paid media actually looks like.

🎥 Full breakdown in the video above.

Want a framework for calculating this for your own brand? Checkout the free calculator on my website. It will help you decode these metrics for your business - link in bio.

05/05/2026

15 years in paid media taught me a lot.

Mostly what doesn't work as well as everyone says it does.

Here are 3 things I wish someone told me earlier - and that most agencies aren't incentivized to tell you:

1. ROAS is a confidence metric, not a compass.

It feels good when it's high. But I've seen brands with a 4x ROAS quietly losing money on every new customer they acquire. Contribution margin is the number that tells you if growth is actually healthy.

2. Your offer is doing more work than your ads.

I've seen accounts where we changed everything - creative, copy, targeting - and nothing moved. Then we restructured the offer and the whole account woke up. The best media buyer in the world can't save a weak offer.

3. The most expensive thing in paid media isn't high CPMs.

It's running on autopilot for six months while someone junior keeps the lights on. The slow drift is what kills margin.

Save this. Come back to it next time your agency sends you a ROAS report that somehow doesn't answer any of your real questions.

🎥 Full breakdown in the video above.

If any of this resonated, a discovery call with me is just a conversation - no deck, no pitch. Link in bio to grab a time.

04/28/2026

Your agency probably isn't bad at their job.

They're just not built for yours.

Here's the math most founders never see:

Traditional agencies survive on volume. So they hire junior account managers, build templated systems, and take on as many clients as possible.

That model works great when you're a $500k brand.

But when you're at $5M, $10M, $15M? You have real complexity. Margin pressure. LTV decisions. Offer architecture questions.

And those things need a senior mind - not someone running a playbook they learned three months ago.

You didn't outgrow paid media. You outgrew the model.

That's what the post-agency era is about.

→ Save this if you've ever felt like just another account number.
→ Follow for more on what senior-level paid media actually looks like.

🎥 Full breakdown in the video above.

Think your agency might be wasting your budget? Grab my free self-assessment - "5 Red Flags Your Agency Is Secretly Wasting Your Budget" - link in bio.

04/21/2026

Honestly? I've realized I'm not great at explaining what I do in casual conversation.

"Fractional paid media manager" gets a lot of polite nods from people who are definitely Googling it later.

So I'm starting a series to fix that.

Every week I'm answering one of the questions I get most often - about my model, how I work, what makes fractional different from an agency, and how I think about paid media for Shopify brands.

Real questions. Real answers. No agency jargon.

First one is up 👆 - follow along for the rest.

04/16/2026

Everyone is telling Shopify brands to optimize for AI traffic right now.

But a new study of 973 eCommerce sites just poured some cold water on the hype.

LLM traffic from ChatGPT? It converts worse than organic search, paid search, email, and affiliate. The only channel it beats is paid social.

Before you pivot your entire strategy - watch this. There's more nuance here than the hot takes are letting on.

Full breakdown in the video 👆

04/09/2026

Your ROAS might be lying to you.

Not because the number is wrong. Because without context, it's meaningless.
A 3x ROAS at thin margins can cost you money. A 2x ROAS at healthy margins can be perfectly profitable.

The context you need is your break-even ROAS - the minimum return your campaigns have to hit before paid media starts actually working for your business.

And it comes directly from one number most founders don't know: their contribution margin.

Want to find yours?

I built a free calculator at robbettis[dot]com/calculator - plug in your revenue, your variable costs, your ad spend, and it tells you exactly where your break-even sits in about two minutes.

Most founders find it more useful than their last agency report. 👇

eCommerce is under real pressure right now.Tariffs. Margin squeeze. A macro environment that's making every ad dollar fe...
04/06/2026

eCommerce is under real pressure right now.

Tariffs. Margin squeeze. A macro environment that's making every ad dollar feel heavier than it used to.

And Meta and Google's AI targeting - as powerful as it's become - has quietly raised the cost of entry for smaller brands. Those systems need data to perform. Generating that data takes sustained investment. For emerging brands, that's a tough pill.

I get asked regularly if I know someone more junior - someone more affordable - for brands not quite at my price point.

Here's my honest answer: eCommerce marketing is hard at every size. And emerging brands getting bad advice at a critical moment isn't a budget solution. It's a growth ceiling.

So I built something instead.

Two new offerings, starting today:

🔍 The Profit Audit™ - one-time, senior-level review of your paid media. Plain-English report. Prioritized action plan. Personally done by me. $1,995.

📈 Two tiers of Fractional Paid Media Management:

→ The Growth Partnership - for emerging brands. From $2,495/mo.
→ The Scale Partnership - for established brands. From $5,995/mo.

Same direct access. Same senior eyes. Scope matched to where you are right now.
No matter what stage you're at - there's now a seat at the table.

👉 Links in bio

04/02/2026

Here's a simple test for your current paid media relationship.

Did anyone think about your brand today - without you asking them to?

A vendor waits to be tasked. A partner is already working.

That gap sounds small. The compounding cost of it over 12 months isn't.

Watch the video - then download the free guide at paidmediaredflags[dot]com to see if you're getting vendor service at partner prices. 👇

03/31/2026

The agency model wasn't built for your brand.

It was built for their business.

Understanding that difference is the first step toward fixing it.

Watch the video - then grab the free guide at paidmediaredflags[dot]com to find out if it's already costing you. 👇

Address

-
Chattanooga, TN
37402

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

+14237082032

Website

http://robbettis.com/flags

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