Izell Marketing Group

Izell Marketing Group Strategic digital marketing and web analytics for all businesses with big ideas and clear ROI goals.

Digital marketing strategy and management for small businesses with big ideas and low budgets.

Happy birthday to Kate! Your vision and leadership inspire us every day. We hope you enjoy your special day!
07/18/2024

Happy birthday to Kate! Your vision and leadership inspire us every day. We hope you enjoy your special day!

Happy 4 year work-iversary to our Digital Marketing Manager, Beth!
07/01/2024

Happy 4 year work-iversary to our Digital Marketing Manager, Beth!

A crucial part of any marketing strategy is setting up your traffic sources for correct attribution. This will help you ...
06/26/2024

A crucial part of any marketing strategy is setting up your traffic sources for correct attribution. This will help you compare the performance of different marketing channels in your Google Analytics data.

Each source of traffic needs to have meaningful UTM parameters, and you need to use those UTM parameters consistently. On top of that, they must align with the defined logic of Google Analytics’ Default Channel Grouping, or you must define your own Custom Channel Grouping logic and change the settings of your property to use your Custom Channel Grouping.

Learn more about setting yourself up for successful attribution: https://www.izellmarketing.com/how-your-utm-choices-impact-your-default-channel-groupings-in-google-analytics-4/

Thank you for trusting us - helping clients achieve their business goals while having fun along the way is our favorite ...
06/17/2024

Thank you for trusting us - helping clients achieve their business goals while having fun along the way is our favorite thing! We look forward to continuing to succeed together.

Did you know the deadline for exporting your Universal Analytics data is fast approaching? On July 1, 2024, Google will ...
06/10/2024

Did you know the deadline for exporting your Universal Analytics data is fast approaching? On July 1, 2024, Google will begin deleting your old data. Make sure to back up your key performance metrics!

We recommend exporting and saving these metrics and also adding breakdown dimensions of Source/Medium and Month of Year:
🟠sessions
🟠users
🟠bounce rate
🟠pages / session
🟠avg session duration
🟠conversion count and conversion rate for any conversions
🟠revenue and transactions (if applicable)

Set your date range to start when your Google Analytics first began tracking, and set the end date to June 30, 2023.

Most small businesses don't need anything more than these metrics, given the age of the data and its future usefulness. This will also save you money, because this will probably fit in a Google Sheet! You won't need to add the complexity and expense of a data warehouse service. Just make sure to share that sheet to anyone who might need it internally.

Have you fully embraced Google Analytics 4? We're ready to help you audit your set up and make sure you're tracking everything you need!

Happy Pride Month 🏳️‍🌈We are proud of the inclusive space we've created for our employees, friends, family, clients, and...
06/04/2024

Happy Pride Month 🏳️‍🌈

We are proud of the inclusive space we've created for our employees, friends, family, clients, and those in our larger rainbow community. We know that embracing authenticity in the workplace comes with challenges, but in creating a supportive workplace, we've fostered opportunities for our employees and clients to collaborate through diverse perspectives and experiences. This makes our work - and our world - more beautiful, meaningful, and successful.

https://www.izellmarketing.com/about/inclusivity-minority-business-owners/

We're so proud of Kate for graduating from the Leadership Chattanooga Class of 2024! Over the past 10 months, she’s deve...
05/30/2024

We're so proud of Kate for graduating from the Leadership Chattanooga Class of 2024! Over the past 10 months, she’s developed her leadership skills and built valuable connections. We’re excited to see how Kate and the rest of her graduating class will continue to lead and drive positive changes for our community.

National Rescue Dog Day? Say less, we'll take any excuse to celebrate our best buddies.
05/20/2024

National Rescue Dog Day? Say less, we'll take any excuse to celebrate our best buddies.

We've learned some invaluable lessons about video marketing, and we can sum it up with the following 5 tips:📷Choose the ...
05/16/2024

We've learned some invaluable lessons about video marketing, and we can sum it up with the following 5 tips:

📷Choose the right tools
📖Value storytelling over production
👥Understand your audience
👩‍🦯Prioritize accessibility
📈Measure engagement

Whether you're looking to kickstart your video strategy or refine your approach, read more about these tips to create effective video content for use in your digital strategy: https://www.izellmarketing.com/5-key-lessons-weve-learned-about-video-marketing/

We are so proud of Tess for completing her degree in Graphic Design and Digital Media! Tess is a multitalented marketing...
05/14/2024

We are so proud of Tess for completing her degree in Graphic Design and Digital Media! Tess is a multitalented marketing powerhouse, and next up is a degree in information systems (Go Vols!)

Kate and Kelly enjoyed celebrating the small businesses that form the backbone of our local economy here in Chattanooga ...
05/10/2024

Kate and Kelly enjoyed celebrating the small businesses that form the backbone of our local economy here in Chattanooga at the Chattanooga Area Chamber of Commerce's Small Business Awards.

The internet may be telling you that you have to spend a ton of money on digital marketing to be competitive in your spa...
05/09/2024

The internet may be telling you that you have to spend a ton of money on digital marketing to be competitive in your space, but we know that the right strategy makes all the difference.

Read more about how we've helped our small business clients achieve their goals without breaking the bank:

https://www.izellmarketing.com/small-business-marketing-strategy-blog/

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Chattanooga, TN

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm

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