Pivot Marketing & Consulting

10/14/2026

No tricks here! Your website shouldn't make visitors hunt for the information they need.
Take a look at your website: Is it easy to navigate? Are there clear calls to action? Can visitors read it even on their phone in bright sunlight? Having straightforward web pages helps turn people into potential clients. Save the tricks for Halloween, not your potential clients! 👻

10/12/2026

Website accessibility has become a hot topic lately, but what does it actually mean?
Having an accessible website means you've designed and developed your website or other digital content to be as visible and usable as possible to EVERYONE. Your website visitors should be able to access your content even if they're deaf, temporarily blinded by the sun, using a smart device to read it, unable to swipe, or any other variety of internal or external limitation.
Sound impossible? It's not as hard as you might think, with the right expert at your disposal... contact us to find out more.

09/28/2026

Thanks again to Discover Lewis County for hosting such a lovely and informative event earlier this month! We are so thrilled for the awardees and the new Volcano Country campaign, and looking forward to reconnecting with some of the new friends we made.

09/22/2026

Back to work on a tight design deadline today, but not before stopping by the farmer's market for some fun fall equinox goodies and a quick chat with some local friends!

P.S. Someone had better pick up this gorgeous dried flower art from Alucinor Farms before we do 👀

09/21/2026

UPDATE: We have halted applications for the time being to finish reviewing the awesome candidates we already have. We hope you'll continue to follow our growth, and wish us luck with a very tough hiring decision!

HIRING FULL TIME ACCOUNT EXECUTIVE

so Chelsea can get back to marketing and saving businesses, or whatever she does around here... 🙄

32-40 hours per week, hybrid, flexible schedule
$24-$29/hr DOE
Eligible for benefits at 90 days
Growth & paid training opportunities

If you love working with small businesses, nonprofits, and meeting hardworking people who do real, behind-the-scenes work in our community, you'll love this role. Read more at pivotcontent.marketing/work-with-us

OR send your résumé, letter of interest, and a portfolio if you have it to [email protected] ! Applications close this Friday, September 25 or when the position is filled.

09/19/2026

What a wonderful event in gorgeous Onalaska tonight! Thank you to Discover Lewis County and The Economic Alliance for bringing us all together for the 2026 Tourism Leadership Summit.

We are ecstatic about the new Volcano Country campaign and are eager to see how these partnerships and assessments benefit Southwest Washington in terms of economic opportunity, tribal relations, environmental stewardship, collaboration, and so much more. The whole venue was buzzing with conversation and positivity.

Congratulations to the numerous awardees! It was an honor to celebrate with you, and we look forward to seeing more of your work!

09/14/2026

We are honored to have been nominated for a Lewis County Tourism Leadership award in the "Partnership & Collaboration" category, and will be attending this summit on Friday to celebrate Lewis County's leaders in tourism!

We don't use "collaboration" as a sales gimmick at Pivot. It's in our core values and we practice it at every level for the benefit of our community. From our growing Free Referral Library, to our internal communications, and to the partnerships we establish between clients and community members... collaboration is essential to our culture and service.

We hope to see some of you at the summit on Friday, September 18th, and we look forward to hearing what's new in the tourism world of Lewis County.

Discover Lewis County will bring tourism partners, community leaders, businesses, and organizations from across the county together for the 2026 Discover Lewis County Tourism Summit & Leadership Awards on Friday, September 18, 2026, at The Mason Jar in Onalaska. The event will celebrate the people a...

09/03/2026

Well, folks, the opportunities just keep rolling in!

Right after we shared our opening for a marketing coordinator, we were offered an expansion opportunity that we simply couldn't pass up. We are thrilled to announce that we now have a spot available for a full-time, local Account Executive.

If you love collaboration, marketing, and the prospect of directly helping mission-oriented organizations and small businesses connect with their audiences, you might like it here.

This is a rare opening in a very competitive market and it's bound to fill up fast, so come talk to us soon!

Application window closes September 25 or when position is filled.

Full job description available at pivotcontent.marketing/work-with-us

08/13/2026

Unoptimized files are like off-brand Legos. They don't fit quite right, aren't as respected, and they throw off your entire build. 🧩

Did you know the information stored in your photos and videos is visible to your audience? When you upload twenty-five images to your site named "IMG_06834," or "samsung_import_002," those file names become part of your audience's experience. Yikes!

They may show up in the image's URL or hover tag if a potential client clicks on them, or they may be read aloud by a viewer's screen reader. Google's crawlers notice (and disregard) them. Your marketing assistant will have to sort, rename, and even convert them when they're trying to locate relevant photos for your next post, which will add to their labor at your expense. Competitors may see them when they're inspecting your site for intel.

That's why we include Media Management in the service packages of our clients. It's one of those "invisible" tasks that might cause you to raise an eyebrow, but it's essential to holding your user experience together and keeping your content accessible and professional. It also saves you time and money!

If you're managing your media on your own, make sure it's organized and optimized or your visibility and user experience may suffer. Here are 4 easy media hygiene steps you can take to immediately streamline your marketing and elevate your brand image:

1. Sort your images and videos into labeled folders so it's easier and faster to locate them.
2. Rename your files to include your business name, subject, a number or date, and other relevant info that will help you navigate them quickly. Incorporating popular search terms is a bonus.
3. Open your website's media folder and update the names of your uploads to improve your visibility online. LLMs and search engines are crawling your site for phrases their users are searching for... make sure ALL parts of your website include what they're looking for 😉
4. Add alternate descriptions to your images. This will immediately make your content more accessible and therefore reach a wider audience.

Your web traffic stats (and your social media manager) will thank you. And if you need more guidance... you know where to find us!

07/31/2026

📣 HIRING!!

If you're a marketing nerd who loves to give people different answers each time they ask you, "What do you do for work?" ...then you might be a great fit to join our team!

Chelsea has been having a blast but she sadly cannot clone herself and we're on the verge of a waitlist, so we're looking for a local Marketing Coordinator to join our team part-time and grow with the role!

Our new teammate will assist with marketing, outreach, and coordination while we expand our operations. After a 90-day review, you may be eligible to train into an Account Manager position.

We aren't a rapid-fire, influencer-wrangling, 24/7 on-call marketing "emergency" kind of agency. At Pivot, things move a little slower and we prioritize quality of service and life balance. You'll receive skills training, develop strong relationships with clients and partners, and try new experiences! You might find yourself filming content on a bike or a train, plotting event layouts on a construction site, touring a print shop, networking at a new w**e bar, or writing about a UFO party. Not every day is glamorous, but it sure will be rewarding!

Highlights:
▪️Hybrid Role (expect several in-person meetings per month)
▪️10 hours per week to start
▪️$22-23/hr DOE with 90-day growth opportunity

Interested? See application instructions at pivotcontent.marketing/careers