IMPACT

IMPACT Take control of your company’s growth. IMPACT is a sales and marketing training company that helps businesses take control of their digital future.

Learn how to consistently generate more customers through your website, content, and sales efforts with the proven Endless Customers System™.

05/27/2026

Would you be willing to create content that directly compares you and your competitors?

Whether it’s a video or an article, comparison content can be one of the most powerful tools for earning buyer trust and winning more customers.

Comparison content isn’t meant to put down your competition to make your company look good.

It’s meant to provide honest, unbiased information about your differences and similarities, and who is/isn’t a good fit for your business.

By doing this, you help buyers make more confident decisions and become the source of truth for your industry.

05/22/2026

Why would you EVER write about your competitors on your website or talk about them on social channels?

It’s actually really simple. This is how you build trust

When Daniel Kerr and the team decided to go all in on Endless Customers, they knew comparison content was going to be part of the strategy, even if it was difficult.

Even when it’s a 50-50 comparison between them and their competitors, they know they still come out on top.

Daniel put it this way, “Where is the trust of the customer going to go?”

The company willing to be the most honest and transparent wins.

Check out Daniel and AdjusterPro’s full story on the latest episode of the Endless Customers Podcast. Link in our stories and our bio.

05/21/2026

This can be one of the hardest types of content for most companies to tackle.

Comparison content between you and your competitors. 🤜 🤛

It’s uncomfortable because how can you possibly be unbiased when talking about competitors? What if the buyer still chooses your competitors over you?

The truth is people are doing these comparisons anyways. They are looking at you versus them and drawing their own conclusions.

BUT if you are the driver of that conversation, with honest insights and fair assessments, you automatically win more trust than those who avoid it.

05/20/2026

Even good marketing teams can struggle.

Priorities get jumbled. Tasks feel overwhelming. And a lack of strategy means no one sees progress the same way.

That’s what Daniel Kerr and Adam Gardiner from .pro found in their marketing department. Great people who were struggling to find purpose.

They knew they needed a plan to help inspire, drive, and motivate their team towards the same goal. Shortly after that, they discovered Endless Customers.

On the latest episode of the Endless Customers podcast, CEO Bob Ruffolo steps into the host’s chair and talks with Dan and Adam about how they turned their marketing department from demoralized to high-performing.

It wasn’t always easy, but just nine months into their Endless Customers journey, they are starting to outperform competitors who have 10x the budget by building trust and transparency.

Watch, listen, or read their story in our new episode. Link in our stories and bio.

05/18/2026

How deep is your website content buried?

Most companies who regularly create content hit publish, pick some tags, and the article sits at the top of the list until something new is published.

Slowly, but surely, great content gets buried by new content, even if it’s valuable and still relevant.

This makes it almost impossible for buyers to find and diminishes the impact that content could have on the buying process.

That’s why Learning Centers are so key to content management.

Not only do your buyers have a centralized place to find all of your best articles, videos, guides, and resources, but your internal team can use it just as efficiently.

Stop letting great content get buried, and give it a better chance to make an impact on your business.

05/15/2026

When you use content to educate your prospects upfront, something shifts in the sales process.

Prospects show up more informed.
Bad fit prospect self disqualify.
Sales spends less time answering the same questions.

For Mark Rodger’s that resulted in doubling their close rates. 👏

Hear how Mark and his team are using content to attract better-fit sales opportunities on the latest episode of the Endless Customers Podcast. Link in the comments.

05/14/2026

If you’re creating content for your buyers, a Learning Center is essential to ensure that content stays useful.

Traditional blog pages often become a black hole of content, with only the latest content visible and often inconsistent tagging attempting to keep it moderately organized.

A Learning Center brings all of your best articles, videos, guides, case studies, and resources into a single filterable hub that makes it easy for buyers to find exactly what they need.

And the best part is that a Learning Center scales with you as your content grows. A one-time build for a long-term solution for content management. 👏 👏 👏

05/13/2026

You have a great team, but no one wants to get on camera.

But you know that video is one of the best ways to answer your questions, build trust, and be more human than your competitors.

Mark Rodgers, president and founder of , has successfully built a culture of a media first company, from the hiring process to sharing his own bloopers with his team to show that no one is perfect.

With the help of marketing director, Marquece Cunningham, Mark and the Trailstone team continue to create industry, disrupting content, including addressing one-star reviews head-on, on camera.

Check out the latest episode of the Endless Customers Podcast where Mark, Marquece, and host, Alex Winter, talk about the strategies that have helped them double their close rates and improve the quality of leads reaching out to their sales team.

Linked in our stories, and in our bio.

05/11/2026

Creating content for the sake of content will help your buyers, support your sales team, or fill your pipeline.

These five types of content will create the most impact for your business:

💰 Cost and price
🚩 Problems
⚖️Comparisons
🗣️ Reviews
🏆 Best of…

These are the topics that buyers care about most when they are making a purchasing decision.

By building your content strategy around these five topics, you’ll show up wherever buyers are searching: Google, social media, or AI platforms.

And by being transparent on even the toughest topics, you’ll earn buyer trust long before they talk to the sales team.

05/08/2026

The culture around sales isn’t always healthy.

But it doesn’t have to be that way.

Stacie Feller, president of KangaRoof in Round Rock, Texas, appreciates how Endless Customers matches with her company’s sales philosophy:

“Don’t sell something to somebody that they don’t need.”

When you focus on educating buyers before and during the sales process, the right buyers leaning, and the wrong ones opt out.

Sales becomes less about convincing people, and more about building relationships and finding solutions. 🤝

Watch, read, or listen to Stacie’s story on the latest episode of the Endless Customers podcast. Linked in our stories and our bio.

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