IMPACT

IMPACT Take control of your company’s growth. IMPACT is a sales and marketing training company that helps businesses take control of their digital future.

Learn how to consistently generate more customers through your website, content, and sales efforts with the proven Endless Customers System™.

06/19/2026

What do Google algorithm updates and The 4 Pillars of a Known and Trusted Brand have in common?

They both want you to be more human than anyone else.

That doesn’t mean that you can’t use AI in your content creation process, but it does mean that you should rely heavily on your internal knowledge to create new content that comes from your experience.

When you have authors, experts, and team members on your website, that clearly have experience, industry, awards and accreditations, and content that reflects their years in their industry…Then you win on all three fronts:

1️⃣ Better content for humans
2️⃣ Better performance on Google
3️⃣ Better trust signals for AI search

The lesson? Have your team participate in the content creation process; the results will support all areas of your sales and marketing.

06/17/2026

What does Google’s latest update mean for your company?

Not a whole lot. (If you’ve been doing things right)

In this week’s episode of the Endless Customers podcast, IMPACT’s director of Marketing and Events, Stephane Baiocchi, dives into Google’s latest update with host Bob Ruffolo.

They cover:
- What this update means for businesses and marketers
- How Endless Customers principles play into search performance
- Why everyone is losing traffic right now
- What kind of content AI is actually looking for

Check out the full episode. Linked in our stories and bio.

06/12/2026

What’s the strategy to make sure that your business is consistently recommended by AI to your potential buyers?

With the way the world is searching, this is becoming even more critical.

There’s no page one. You’re either there or you aren’t. So, how do you create a business that AI sees as a confident recommendation?

Bob Ruffolo and Steffany Aye dove into this topic during their episode of the Endless Customers podcast.

AI is looking for specific trust signals, which include (but aren’t limited to):

- Reviews
- Accreditation or awards
- Third-party platform mentions
- Verifiable expertise
- Clear, readable website content
- Answers to buyer questions
- Clear pricing information

That’s how AI starts understanding who you are and who you are great fit for. Then, it will recommend you to the right buyer, at the right time.

06/12/2026

How do you become that company that AI consistently recommends over and over again?

There’s no page one when it comes to AI. You’re either there or you aren’t.

Bob and Steffany Aye from Adoption & Beyond | Adoption+Home Studies KS/MO dove into this on our latest episode.

AI is looking for a specific trust signals, which include parentheses (but aren’t limited to):

- Reviews
-Accreditations and awards
-Third-party platform mentions
-Verifiable expertise
-Clear, readable website content
- Answers to buyer questions
- Clear pricing information

That’s how AI starts understanding who you are and who you are a great fit for. Then, it will recommend you to the right buyer at the right time.

06/10/2026

Imagine telling families exactly what an adoption is going to cost before they ever sit down with you.

That’s exactly what Steffany Aye did

And instead of scaring families away, it did the opposite.

If pricing transparency works in an industry as emotionally charged as adoption, it can work in yours.

On this episode of the Endless Customers podcast, Bob Ruffolo sits down with Steffany to take about the pricing page that Marcus Sheridan highlighted at Endless Customers Live as one of the best. 👏 👏 👏

Check out the full episode. Linked in our stories + bio.

06/08/2026

LeBron James has a coach. Michael Jordan had a coach. Two of the greatest to ever play the game, and both of them needed someone on the outside looking in.

When you’re deep in the work of running a business, marketing, prospects, and trying to close deals, you lose the ability to see yourself clearly.

A good coach can look at how you’re presenting yourself to buyers, how you stack up against the competition, tell you exactly which levers to pull to get better results.

No marketing hype. No glitz and glamour. Just an objective lens and good common sense applied to your business.

On this episode of the Endless Customers podcast, Brett breaks down what great coaching actually looks like and why even the best in the game never stopped needing it.

Linked in our stories and our bio.

06/04/2026

What does it actually look like when marketing content supports the sales process?

Buyers show up not only more informed, but more ready to buy. They’ve done their research. Sales’ job is no longer to convince, but to confirm their choice.

In this week’s episode of the Endless Customers podcast, Endless Customers Coach Brett Ingram sits down with Bob to talk about how to create that exact type of content without sounding biased.

They dive into:
-What’s the line between helpful and promotional?
-How does biased content affect your prospects’ perception of you?
-And how does biased content you build trust before the first sales call?

Don’t miss this episode! Link in our stories and bio.

05/27/2026

Would you be willing to create content that directly compares you and your competitors?

Whether it’s a video or an article, comparison content can be one of the most powerful tools for earning buyer trust and winning more customers.

Comparison content isn’t meant to put down your competition to make your company look good.

It’s meant to provide honest, unbiased information about your differences and similarities, and who is/isn’t a good fit for your business.

By doing this, you help buyers make more confident decisions and become the source of truth for your industry.

05/22/2026

Why would you EVER write about your competitors on your website or talk about them on social channels?

It’s actually really simple. This is how you build trust

When Daniel Kerr and the team decided to go all in on Endless Customers, they knew comparison content was going to be part of the strategy, even if it was difficult.

Even when it’s a 50-50 comparison between them and their competitors, they know they still come out on top.

Daniel put it this way, “Where is the trust of the customer going to go?”

The company willing to be the most honest and transparent wins.

Check out Daniel and AdjusterPro’s full story on the latest episode of the Endless Customers Podcast. Link in our stories and our bio.

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Cheshire, CT
06410

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+12032654377

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