Bonfire Creative

02/04/2026

In digital projects, it’s easy to jump straight into layouts and visuals. In my latest post, I share how starting with UX architecture, user flow mapping, and clearer navigation helped untangle a healthcare content site and shape a more usable structure before any screens were designed.

No branding in the post. Just real process, practical UX decisions, and how structure can quietly make everything work better.

Read it here: https://createabonfire.com/what-happens-when-ux-leads-the-system-not-the-screens/

A behind-the-scenes look at how enterprise UX architecture transformed a complex healthcare platform into a scalable, user-centered system.

10/30/2025

Every designer says they “value feedback,” but few have a system for collecting, sorting, and acting on it. 💬✨

In my latest blog post, I break down how the right tools make feedback more actionable — and how to separate useful critique from noise. ⚙️🔍

Read it here → 🔗 https://createabonfire.com/getting-customer-feedback-right-why-your-tool-choice-actually-matters

Most companies collect feedback the wrong way. Learn how to get better customer feedback, avoid survey fatigue, and truly understand what your customers need.

10/08/2025

The new Night Owl Woodworking logo carved into wood. How cool?!

10/08/2025

Legacy, redesigned. 🪵✨

The new Night Owl Woodworking identity bridges generations of craftsmanship and sets the stage for what’s next: products, plans, and purpose.

Read the story → https://createabonfire.com/night-owl-woodworking-logo-design/

A heartfelt logo redesign for Night Owl Woodworking — created to honor our father’s Harriman Construction legacy while elevating my brother’s modern woodworking brand. See how Bonfire Creative turned family heritage into timeless design.

09/26/2025

Hot off the press 🔥 My new Bonfire Creative business cards just arrived! Loving how the spark translates from screen to print.

09/09/2025

I've been diving into Joel Marsh's "UX for Business" book after hearing him on UX Podcast, and his VDP Framework is such a tangible way to connect user needs with business goals.

Value → Diagnosis → Probability

I wrote up my thoughts on how this practical approach can help us think beyond just the interface: https://createabonfire.com/blog-002/

What do you think? Have you tried similar frameworks?

Discover how Joel Marsh’s VDP framework (Value, Diagnosis, Probability) connects UX design to real business results. Learn how strategic UX decisions can improve user experience and drive measurable growth.

09/09/2025

Workspace upgrade (for today at least) ☕️💻

09/02/2025

After a year-long pause, I’m stepping back into freelance—with intention and energy.

If you’ve ever reshaped your career around family, or are simply curious how intention transforms creativity, I’d love for you to check out my brand-new blog post, “Designing a New Season: Returning to Freelance with Purpose and Balance.” You can read it here: https://createabonfire.com/blog-001/

Drop a ❤️ if you’ve ever pressed pause, only to come back stronger—and maybe share your story below!

After nine years of running a thriving freelance design business, I hit a wall. Juggling client work while raising four boys eventually became too much. I had built something I was proud of, but trying to do it all at once left me overwhelmed. I realized I couldn’t sustain the pace, and something ...

08/29/2025

🔥 Big news — my new portfolio website is officially live!
👉 createabonfire.com

I’ve curated a collection of projects that represent my work as a freelance designer — from branding to websites to creative collateral. This site is both a showcase of what I love to do and a place to share how I approach design.

Take a look around — and if you know someone looking to collaborate (or in need of thoughtful design), I’d love to connect!

08/27/2025

I really applaud the humility in this decision. At the very least, it created a ton of PR! Uncle Herschel is here to stay 👋

https://www.foxbusiness.com/politics/cracker-barrel-scraps-new-logo-design-keeps-old-timer-after-listening-customers
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Restaurant chain Cracker Barrel abandons new logo following customer complaints and stock decline, restoring iconic "Old Timer" branding after removing Uncle Herschel.

08/25/2025

And just like that they are off to school. It’s the end of a chapter for me in motherhood. For the past 9 years I’ve always had one or two little ones home with me. Today marks the first day that I will be alone during the day. I know it’s a routine I will get used to, and grow to enjoy, but it’s a tough day for me.

There’s a certain sadness in closing this chapter—I’ll miss the noise, the interruptions, and the little moments of everyday life with them. But at the same time, I see this as the beginning of a new season. A season where I can pour more time and focus into my work as a freelance designer.

I’m excited about the projects on the horizon, the chance to partner with new clients, and the opportunity to keep growing creatively while still being the mom who’s waiting in the car line for them, excited to hear about their day.

Here’s to new beginnings—for them and for me.