DMW Direct

08/28/2026

When “overcommunicating” is exactly the right strategy.

For health plans, major benefit changes can’t be treated like routine updates. One letter or email isn’t enough. Members often need multiple touchpoints, across multiple channels, before the message really sinks in.

Renee Mezzanotte explains why repetition, timing, and a broader communication strategy can make the difference between member confusion and member confidence.

When benefit changes put member retention at risk, communicating early, often, and across multiple channels can make all the difference.

08/18/2026

Big news at DMW Direct! We are thrilled to announce the promotion of Renee Mezzanotte to Managing Director & Chief Strategy Officer.

Renee will now lead our combined client service disciplines under a fully connected model to deliver even stronger, data-driven results for our clients.

Read the full announcement: https://www.dmwdirect.com/blog/dmw-promotes-renee-mezzanotte-to-cso

08/11/2026

DMW promotes three team members.

We’re excited to celebrate three outstanding members of our team: Bill Seitz, Sue Sweeney, and Kylie Lynch. Their dedication, expertise, and contributions have helped strengthen DMW and the work we do for our clients every day.

Bill Seitz, Associate Creative Director
Sue Sweeney, Director of Production & Project Management
Kylie Lynch, Project Manager

Learn more about their new roles: https://www.dmwdirect.com/blog/dmw-promotes-three-team-members

08/07/2026

DMW continues to grow.

We're excited to welcome three outstanding additions to our team: Donna Durant, Lynn Madara, and Chhaya Vinod. Their experience spans account leadership, creative, and digital marketing, adding even more depth to the expertise our clients rely on every day.

Lynn Madara, Senior Art Director
Donna Durant, Account Director
Chhaya Vinod, Digital Marketing Specialist

Get to know our newest team members:
https://www.dmwdirect.com/blog/dmw-continues-to-grow

08/04/2026

Operational AI success in the health insurance industry can be a challenge.

While much of the conversation focuses on generative AI and sweeping transformation, some of the most valuable applications are happening behind the scenes. From improving media performance and attribution to identifying member retention opportunities and making website content more discoverable, AI can quietly help health plans get more from the marketing systems they already use.

Our latest blog explores practical, measurable ways health plans can apply AI while staying mindful of compliance, privacy, and organizational risk.

From campaign optimization to member retention, AI is helping health plans make smarter marketing decisions long before enrollment begins.

06/05/2026

We’ve all had that moment.

You mention something oddly specific — a product, a vacation, a random health concern — and suddenly ads for it start showing up everywhere. Phones get most of the blame, but what about TVs?

Our latest blog post takes a look at how connected TV advertising actually works, why Prime Video ads can feel a little too accurate, and what all of this means for health insurance marketers trying to reach people in a responsible way.

Your TV isn’t listening to your conversations — but it is connecting the dots across devices, platforms, and behaviors. Here’s what that means for health insurance marketing.

06/01/2026

We’re proud to share that Janine Taylor has been promoted to VP, Account Services at DMW. Congratulations, Janine, on this well-deserved promotion. We’re excited to see all you’ll continue to accomplish for our clients and our team.

Full Announcement: https://www.dmwdirect.com/blog/dmw-promotes-janine-taylor-to-vp-account-services

05/06/2026

Recently, we came together to celebrate a special member of our agency.

Congratulations to Renee Mezzanotte for two decades of outstanding client advocacy, health insurance expertise, and successful campaign planning and ex*****on! Thanks for helping us get better direct results for every client.

05/05/2026

13 consecutive years of SOC certification serious.

In health care marketing, the stakes are higher. We operate in a space defined by strict regulations, sensitive data, and very little room for error. That reality shapes how we approach security, from SOC 2 Type II certification to role-based access, vendor standards, and ongoing employee training.

Data protection runs through the entire workflow, supported by controls and processes that help safeguard client data from intake through final delivery.

Building trust with our clients means complying with industry protocols to secure and share data.

05/01/2026

AI is getting a lot of attention in marketing, but in health insurance, applying it isn’t always straightforward. Strict compliance requirements and real concerns about risk mean health plans need a more measured approach.

In this post, we walk through some of the ways AI can support better decision-making within those constraints.

AI can automate an ad agency