DMW Direct

06/05/2026

We’ve all had that moment.

You mention something oddly specific — a product, a vacation, a random health concern — and suddenly ads for it start showing up everywhere. Phones get most of the blame, but what about TVs?

Our latest blog post takes a look at how connected TV advertising actually works, why Prime Video ads can feel a little too accurate, and what all of this means for health insurance marketers trying to reach people in a responsible way.

Your TV isn’t listening to your conversations — but it is connecting the dots across devices, platforms, and behaviors. Here’s what that means for health insurance marketing.

06/01/2026

We’re proud to share that Janine Taylor has been promoted to VP, Account Services at DMW. Congratulations, Janine, on this well-deserved promotion. We’re excited to see all you’ll continue to accomplish for our clients and our team.

Full Announcement: https://www.dmwdirect.com/blog/dmw-promotes-janine-taylor-to-vp-account-services

05/06/2026

Recently, we came together to celebrate a special member of our agency.

Congratulations to Renee Mezzanotte for two decades of outstanding client advocacy, health insurance expertise, and successful campaign planning and ex*****on! Thanks for helping us get better direct results for every client.

05/05/2026

13 consecutive years of SOC certification serious.

In health care marketing, the stakes are higher. We operate in a space defined by strict regulations, sensitive data, and very little room for error. That reality shapes how we approach security, from SOC 2 Type II certification to role-based access, vendor standards, and ongoing employee training.

Data protection runs through the entire workflow, supported by controls and processes that help safeguard client data from intake through final delivery.

Building trust with our clients means complying with industry protocols to secure and share data.

05/01/2026

AI is getting a lot of attention in marketing, but in health insurance, applying it isn’t always straightforward. Strict compliance requirements and real concerns about risk mean health plans need a more measured approach.

In this post, we walk through some of the ways AI can support better decision-making within those constraints.

AI can automate an ad agency

04/13/2026

If you’re marketing a provider-sponsored plan like a traditional carrier, you’re leaving a lot on the table.

PSPs win when they:
✔️ Embrace their provider story
✔️ Clearly define what makes them different
✔️ Activate physicians as part of the brand

In Renee's latest post, she highlights how the most successful plans are doing it.

Find the right marketing mindset for your provider-sponsored plan and unleash its enrollment-driving potential.

03/12/2026

Another Open Enrollment Period is in the books - and for many health insurance marketers, OEP 2026 was a challenging one.
From subsidy uncertainty to shifting consumer expectations, the marketplace kept changing.
In our latest blog, DMW Account Director Janine Taylor reflects on:
• The biggest challenges going into OEP
• Why digital-first campaigns remain critical for U65 audiences
• How marketers can stay nimble when the landscape shifts
Read the full retrospective, and see what it could mean for the next enrollment season.

Although the 2026 OEP has ended, the insights gained from successfully navigating this challenging time remain invaluable.

01/29/2026

From the growing role of AI in Medicare shopping to omnichannel strategy, digital lead generation, audience insight, and even a little birdwatching — 2025 gave us no shortage of change (and perspective).

As the industry evolved, one thing stayed consistent: The blog posts that resonated most were practical, thoughtful, and grounded in real health insurance marketing experience.

We’ve rounded up our five most popular blog posts of 2025, each offering timely insights that still hold up — because they’re built on fundamentals that don't change. https://www.dmwdirect.com/blog/best-blog-posts-of-2025

Read — or reread — the best of our 2025 blog posts for valuable information and inspiration as you head into the new year.

01/21/2026

With 40+ years in health insurance marketing, we’ve built deep expertise. We’ve also backed it up with agency-wide and individual certifications across digital advertising, analytics, security, compliance, and direct mail.

From SOC 2 Type II and Google Partner status to certifications in GA4, Meta media buying, USPS® mail design, and cybersecurity, these credentials reflect our commitment to delivering smarter strategies, stronger ex*****on, and better ROI for our clients. Take a look at the certifications behind our work and see how they help us inspire better health insurance marketing.
https://www.dmwdirect.com/blog/spotlight-on-professional-certifications

Knowing more means doing more for our clients. Here’s how DMW stays on the cutting edge of Health Insurance marketing.

12/29/2025

Justin Stauffer is back with a follow-up to his recent breakdown of how to structure and design stronger Medicare marketing emails. This time he dives deeper, focusing on the strategic moves that help turn engagement into actual conversions.

Email remains one of the most powerful tools for reaching Medicare prospects, but only when it’s timely, targeted, and aligned with how people actually behave.

Take your email campaigns from good to great with more strategic tips on attracting health care prospects.