10/13/2026
Case Study Spotlight: MorningStar Farms Feel Good Food Truck Tour
Pro Motion helped MorningStar Farms bring its meatless products directly to consumers through a month-long sampling tour across California.
The campaign included 16 activation days at fairs, community events, festivals and grocery retail locations, giving consumers the chance to sample Chik’n Wings and Spicy Black Bean Burgers, engage with the brand, receive coupons and share feedback.
The tour delivered:
- 32,140 product samples served
- 243,547 visual and vehicle impressions
- 12,788 product coupons distributed
- 485 website reviews
The program also gave MorningStar Farms valuable insight into where consumers were most engaged and how product trial could connect with purchase opportunities.
Learn more about how Pro Motion got it done: https://promotion1.com/case-study/morningstar-farms-food-truck-sampling-tour/