Emerald Digital Solutions

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Chevy Chase, MD
Emerald Digital Solutions

PR and marketing work hand in glove, and our team members are experts in both.

We are proud to be a full service Woman and Minority Owned Strategic Communications & Digital Marketing firm based in South Carolina and the Washington, DC area.

02/19/2026

Here's what most organizations get wrong about AI and search: They're still optimizing for clicks.

But AI doesn't care about ranking you #1. It cares about what it's going to say about you to millions of people - whether you're clicked or not.

And right now, AI is pulling from:

✅ Your Wikipedia page (probably outdated)

✅ News coverage (especially recent)

✅ Your LinkedIn bio (the 2016 version nobody updated)

✅ Structured data across your platforms (usually inconsistent)

The shift: Authority over optimization. PR over meta tags.

If your organization's narrative isn't consistent across platforms, AI will synthesize the confusion and present it as fact to people searching for you.

👉Message to leadership: Brand consistency isn't nice-to-have anymore. It's how you control your own story.

What's the biggest gap between how you describe your organization and how AI is currently describing it? Let us know how we can help.

11/11/2025

No, you don’t have to wait for breaking news to earn coverage.
Smart organizations create it.

At Emerald Digital Solutions, we help clients find the story within the season — connecting your mission to what audiences and journalists already care about.

If you’re looking to earn media in November, here are five ways to make your story newsworthy:

✳️ Veterans Day (Nov 11): Elevate stories of leadership, sacrifice, or community service. Whether it’s a veteran on your team, a program supporting military families, or a corporate initiative that honors service — show how your work reflects shared values.
✳️ Women’s Entrepreneurship Day (Nov 19): Shine a light on women founders, innovators, and changemakers. Share lessons on building, scaling, or leading with purpose. Journalists love stories that pair data with determination.
✳️ Sustainability & Recycling: November is America Recycles Month — a perfect time to highlight clean energy projects, circular economy solutions, or ESG wins. Connect the dots between innovation and impact.
✳️ Season of Giving: As communities gear up for Giving Tuesday, nonprofits, foundations, and businesses can showcase how they give back. Local media are looking for positive stories of generosity, partnership, and tangible results.
✳️ Innovation in Your Field: End the year by sharing what’s new — a product, initiative, or insight that points to the future of your industry. Reporters want forward-looking stories that define what’s next.

Because good PR isn’t just about being seen; it’s about being relevant.
When your story meets the moment, your message travels further.

✨ PR isn’t a press release. It’s positioning.
And that’s where Emerald Digital Solutions helps clients turn visibility into long-term credibility.

05/04/2023

We are big fans of Sheila Johnson around here! And we can't wait to read her forthcoming book.

Continue embracing your power and take charge of your success. Whether you're just starting out or have been in business for years, owning your journey and blazing your own path is key to achieving your goals.

05/03/2023

We're excited to share that our founder, Rasheedah Thomas, was the guest speaker at the Junior League of Los Angeles' Public Policy Institute Session last month on 'Advocacy in Action'. She shared her expertise on developing women leaders and making an impact on Capitol Hill.

We're proud to support an organization like the Junior League, whose mission is to advance women's leadership through community action and training.

05/02/2023

Fostering an online community is essential for your brand or organization on social media. Identifying your target audience on social media is an important step in developing an effective digital marketing strategy.

In this , we're exploring the benefits of identifying your target audience. Follow Emerald Digital Solutions for more tips and tricks in marketing, media, and PR.

emeralddigital.com

04/26/2023

Building a successful business can take time, effort, and resources, and there are often setbacks and obstacles along the way. This gem from is the motivation that we needed today!

04/25/2023

Our very own, Rasheedah Thomas, is Pretty Women Hustle Magazine's April 2023 cover feature. In the April edition, Rasheedah discusses the importance of strategic storytelling, how you nail down your messaging, raise your profile, and establish yourself as an expert in your field.

Head over to Pretty Women Hustle Magazine to read the April issue!

womenentreprenuers

04/21/2023

Dear : We want to take a moment to acknowledge and celebrate you. You are a force to be reckoned with and we know that it can be challenging at times, but keep hustling, keep pushing, and keep believing in yourself.

emeralddigital.com

04/19/2023

Although 45% of small businesses do some form of online advertising, pay-per-click is still a new concept for a lot of business owners.

In this , we're exploring the benefits Pay-per-click advertising and how you can integrate it into your strategy. Follow Emerald Digital Solutions for more tips and tricks in marketing, media, and PR.

emeralddigital.com

04/18/2023

"Leading with purpose, fueled by passion."

Our founder Rasheedah Thomas kicked off Q2 with joining 4000 remarkable women business owners at the 2023 Women's Business Enterprise National Council - WBENC Conference. It was a week filled of empowerment, connecting, and networking ✨

04/13/2023

How do you plan on living out your dream? Here's a gem from Mented Cosmetics founders & ✨

Living out your dreams takes effort, dedication, and persistence. You may have setbacks along the way, but remember to never let fear or doubt hold you back.

Address

4445 Willard Avenue, Suite 600
Chevy Chase, MD
20815

Website

http://www.emeralddigital.com/

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