The Design Channel

03/30/2023

Most people assume that “design thinking” is something that is relevant only to visual or artistic works. In fact, it is a problem-solving process that is applicable for addressing a wide range of challenges. It includes a number of steps that any organization or group of people can easily implement to identify new pathways to business solutions.

To learn more about the components of design thinking and how to incorporate them into your marketing and/or communications development, download our white paper in the resources section of our website.

https://www.thedesignchannel.com/resources/

03/09/2023

URA (Universities Research Association) is a consortium of more than 90 leading research universities in the U.S., United Kingdom, Italy, and Japan that supports research in physical sciences, engineering, and government lab management and operations. We developed an entirely new design for URA’s website to increase interest and engagement among academia, government, and private enterprise. Our work incorporated large animated graphics, an abundance of striking photos highlighting cutting-edge technology and research facilities, colorful tabs, and easy navigation to key content into a more appealing visual platform than URA had previously employed.

01/25/2023

TDC recently created a new brand identity and brand platform for Kids with Food Allergies (KFA), a division of the Asthma and Allergy Foundation of America and one of the nation’s leading organizations dedicated to helping families navigate the challenges of food allergies. We also developed a new brand look-and-feel for the KFA website and KFA-branded assets, as well as a style guide outlining parameters for color palette selection, typography systems, and logo usage.

01/18/2023

Turn Your Audiences into Believers and Followers Whether we admit it or not, we all fall under the spell of brands that tap into our particular values, aesthetics, or worldview. Download our White Paper on "Emotional Branding".

Emotional Branding - The Design Channel

12/19/2022

Capitol Technology University is Maryland’s only independent institution of higher learning dedicated exclusively to STEM education and careers. After implementing a successful undergraduate admissions brand platform based on “geek pride” for nearly 10 years, Capitol Tech was seeking to evolve it to continue to appeal to current prospective students.

TDC developed a new visual brand presentation that provided a fresh look to Capitol Tech’s materials. In addition, we established a new brand positioning statement that put greater emphasis on Capitol Tech’s impact on students’ job prospects, resulting in a new brand platform and campaign called “Charge Up Your Future.” The campaign highlighted rapidly growing degree programs such as astronautical engineering, autonomous unmanned systems, cybersecurity, computer science, and others. The “Charge Up” branding was applied to a look book, direct mail, Open House email, and even a new mascot design
for Capitol Tech.

12/16/2022

Consumers, in particular American consumers, believe in an abundance of choices. After all, it’s in our national DNA. We want freedom—especially the freedom to have what we want when we want it, and in the color, flavor, and size that we want. [Continue reading on The Design Channel Blog]

Do More With Less In Brand Positioning - The Design Channel

12/14/2022

Regardless of their job titles, your creative team members form the engine of your marketing organization. They generate the ideas and tools that make your organization stand out and help lay the groundwork for advancing your competitive position. As such, it’s important to know how to get the most out of their capabilities and manage the dynamics involved in the creative process.

Managing Creativity eBook - The Design Channel

11/22/2022

We are attracted to brands that have a compelling narrative. Whether it’s about a service that was created to meet an unvoiced but meaningful need or an individual who has dedicated their life to crafting something of unparalleled quality, we want to know why something is special—and worthy of our attention.

While most marketers are generally aware of the engagement value of a brand narrative, many struggle to express their story in a clear, step-by-step manner. (Read More)

Creating a Clearer Brand Story - The Design Channel

01/29/2020

TDC has helped the Ballston Business Improvement District strengthen its unique brand for a number of years. From annual reports to art installation displays, we’ve showcased the spirit and progressiveness of Ballston in many ways to attract up-and-coming businesses and organizations to the area.

01/16/2020

Effective Brands Use Narrative to Engage Customers

Hard facts and figures usually inform most of our day-to-day purchase decisions. Whatever’s faster, lighter, bigger, longer lasting, or less expensive usually wins our wallets. But when we’re looking at products or services that might show our values and beliefs to others, we often look for brands to help speak for us with their own unique stories.

Vist our website to download our free eBook!
www.thedesignchannel.com/ so-whats-your-story

01/14/2020

Just My Type Series