10/08/2024
What everyone thinks you have to do to create clear messaging:
→ Keep it simple
→ Keep it concise
→ Don't use jargon
What it actually takes:
→ Get to the essence of what you're selling
→ Identify the alternatives for what you sell
→ Know how you're different without guessing
→ Articulate the ONE THING your offering does
→ Identify the potential objections you could face
→ Explain how your offering works in 3-5 simple steps
→ Pinpoint who your target audience is
→ Identify their primary goals and objectives
→ Define what success is for them...and failure
→ Understand their role and things to accomplish
→ Be able to take on your audience's perspective
→ Know the problem you address
→ Understand how the problem manifests
→ Identify the effects of having that problem
→ Identify the business impact of those effects
→ Know what happens if the problem goes unresolved
→ Know what happens if the problem is fully addressed
→ Detail out all the positive changes your solution brings
→ Highlight the contrast between your offer vs. alternatives
→ Get to the heart of your audience's feelings
→ Understand their emotional state when facing the problem
→ Know how they talk about all those feelings and emotions
→ Capture the emotional journey from problem to solution
→ Identify the words your audience uses to describe their situation
→ Master the nuances in their language
→ Mirror their vocabulary in your messaging
→ Distill all this knowledge into a compelling narrative
→ Craft a message that resonates on logical and emotional levels
→ Tie all the above together in a crisp, clear, and clever 3 to 5 words
And of course...
→ Test what you come up with so you know it lands the way you intend
🤘👊💥🙌
Message clarity is SIMPLE, but it's not as easy as they make it seem.
Need help? DM me.
A quick conversation always results in immediate steps you can take to improve your messaging and drive more pipeline.
🤘👊💥😎
