AGH Digital & PR Agency

AGH Digital & PR Agency Public Relations

10/22/2025

At AGH Public Relations, we explore how AI serves as a catalyst for human creativity rather than a replacement. We believe you can leverage AI strategically across every stage of your marketing and communications journey, from content ideation to analytics while ensuring humans remain the ultimate decision-makers.

To mark the International Universal Access to Information Day, a global event centered on "The Importance of the online ...
09/26/2023

To mark the International Universal Access to Information Day, a global event centered on "The Importance of the online space for access to information" will occur in-person and online on September 28th in Oxford, United Kingdom.

This year's event will encompass three distinct panels, each focusing on critical aspects:

1. Technology for Democracy and Sustainable Development
2. Internet connectivity as an enabler of the ability to exercise rights online, with a particular focus on access to information
3. Judicial and Information regulators' perspective on accessibility and Internet connectivity

Even though 5 billion individuals utilize the Internet daily and digital information flow has spurred innovation in traditional news media, global access to information remains disparate. According to the World Data Lab, under its Internet Poverty Index, 15% of the world's population lacks the financial means to access the Internet via mobile devices. Moreover, in the context of making information accessible to the deaf and mute community, only a tiny fraction of websites offer content in sign language.

Furthermore, the expanding volume of information available on the Internet has raised concerns about the quality and veracity of the content. For instance, a UNESCO study titled "Journalism is a Public Good: World Trends in Freedom of Expression and Media Development: Global Report 2021/2022" revealed that in September 2020, over a million posts circulating on Twitter were false. Similarly, in August 2021, Facebook reported removing over 20 million posts on its platforms, Facebook and Instagram, due to disseminating inaccurate or misleading information regarding the pandemic.

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Today marks the   when we reflect on the enduring significance of   - the age-old principle of governance by the people,...
09/15/2023

Today marks the when we reflect on the enduring significance of - the age-old principle of governance by the people, for the people, and of the people. Democracy is the culmination of centuries of relentless struggle to secure the separation of powers, equal rights, and the progressive expansion of public for every individual.

In our contemporary world, the essence of democracy remains central, even as its imperfections loom large in some regions more than others. The paradigms of Western democracies, once the models to aspire to, are losing their sheen. The 2022 Democracy Index by the Economist Intelligence Unit reveals that merely 8% of the global population resides in complete democracies, with 48 countries categorized as "flawed democracies."

Among the multifaceted facets that characterize democracy, one crucial aspect that warrants our attention is on a global scale. Modern democracy, conceived from the historic upheavals of the English, , and revolutions, is inherently rooted in the principle of representation. Even in the 21st century, this representation remains startlingly elusive regarding gender balance in participation. Alarming statistics from suggest that it could take at least another 130 years to achieve true gender parity in public life.

While a fortunate few countries have achieved gender balance in political representation, women in many nations are still relegated to portfolios like "Women & Gender ," "Family & Children," "Social Inclusion," and "Social Protection," reflecting persistent stereotypes regarding their societal roles. Regrettably, portfolios with economic, financial, and diplomatic influence remain the exception rather than the norm. Gender equality in society and the active participation of women in public affairs remain distant aspirations.

The onus falls on us to raise our voices and engage with public authorities to reshape societal perspectives and secure genuine, concrete, and legal gender equality. Let us collectively commit to ensuring that the promise of democracy extends to all, irrespective of gender, and that the vision of a genuinely inclusive society becomes a reality.

As we celebrate the Hispanic Heritage in September, it's a perfect time to reflect on the remarkable contributions of La...
09/12/2023

As we celebrate the Hispanic Heritage in September, it's a perfect time to reflect on the remarkable contributions of Latinos to the United States. Their influence is profound, and their impact cannot be overstated.

By embracing diversity and fostering an inclusive environment, we can harness the full potential of the Latino community and drive our collective success to new heights. Together, we can create a brighter, more equitable future for all.

   

       

"We should have equivalent due-process protections for algorithmic decisions as for human decisions." - Kate Crawford, C...
09/06/2021

"We should have equivalent due-process protections for algorithmic decisions as for human decisions." - Kate Crawford, Co-founder and director of research at the AI Now Institute at NYU.

Let's talk about "Verification" ✔️, the famous blue check mark a lot of users are hoping to get. Now it's easier to appl...
09/04/2021

Let's talk about "Verification" ✔️, the famous blue check mark a lot of users are hoping to get. Now it's easier to apply but still isn't easy to get. Instagram recently explained the specifics requirements to get this prestigious check mark. 💁

👉 Your account must represent a real person, registered business or entity and only one account per person or business may be verified.

👉 Your account must be public and have a bio, profile photo and at least one post.

👉 Your account MUST represent a well-known, highly searched-for person, brand or entity.

Instagram will investigue and review news sources about the user who's applying to see how notable this person is 🔍. Paid advertisement aren't included 🙅‍♀️. The good news: with it's new update you can add up to five news articles to help Instagram have more context when reviewing the applications.

Being verified doesn’t mean that your content would be highly promoted by the algorithm. It's only purpose it's to help the community feel confident that the person/business they are following it's the real authentic one 🤩.

Today we feel like sharing our favorites free apps for stories 🤩 so you can check them out during the weekend. Which one...
09/04/2021

Today we feel like sharing our favorites free apps for stories 🤩 so you can check them out during the weekend.

Which one of these do you use the most?
Share this to someone who needs it! 😎

"As we look ahead into the next century, leaders will be those who empower others." - Bill Gates
09/01/2021

"As we look ahead into the next century, leaders will be those who empower others." - Bill Gates

Algorithms aren’t the easiest thing to understand. In fact, it can be one of the most confusing for social media users w...
08/31/2021

Algorithms aren’t the easiest thing to understand. In fact, it can be one of the most confusing for social media users who are trying to grow fast.

By default, social media algorithms prioritize which content a user sees in their feed first based on the individual behavior and likelihood.

Adam Mosseri, Head of Instagram recently said: "There is no single Instagram algorithm". Instagram uses “a variety of algorithms, classifiers, and processes, each with its own purpose”.

Also he explained how Instagram ranks content from its TikTok competitor Reels.

“Much like Explore, the majority of what you see is from accounts you don’t follow,” he says. “With Reels, though, we’re specifically focused on what might entertain you.”

So start playing with your account and it's features to figure out what works best for you.

"You don’t learn anything from success, but you learn a lot from your failures"- Gwynne Shotwell, President and COO of S...
08/29/2021

"You don’t learn anything from success, but you learn a lot from your failures"- Gwynne Shotwell, President and COO of SpaceX 🚀


Search, a wonderful tab where to go when you are looking for something related your interests on IG, but how does it wor...
08/27/2021

Search, a wonderful tab where to go when you are looking for something related your interests on IG, but how does it work and how can you be shown up on search? 🕵️‍♀️

Adam Mosseri, Head of Instagram, recently said that search works as a ranking from the signals Instagram receives according:

- Your text in search
- Your activity (things you might be interested in. Usually show accounts and hashtags you follow or visit higher)
- Information about the search results (ex: accounts that can popular, number of clicks, likes, shares)

If you want to improve your chances to be shown up on search, here are the 3 important keys for this:

🔑 Your handle and profile name. (what you do)
🔑 Keywords and location in your bio.
🔑 Keywords and hashtags in your captions.

Share this to a friend who needs this information 🤓

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