Sinja-Aurora, LLC

06/05/2023

The U.S. commercial gaming industry continues breaking all-time performance records, reporting $16.6bn in 2023 Q1 revenue. Aggressive marketing promotions and legalization in more states have contributed to the industry's strong growth.

04/03/2023

Coca-Cola's own "Create Real Magic" generative AI platform ended its contest Friday. Its release unveiled the first output of OpenAI and Bain & Company's partnership. Expect more to follow soon.

Digital creatives around the world can use a first-of-its-kind AI platform to generate original artwork with iconic creative assets from the Coca-Cola archives. Check out this story and more news from The Coca-Cola Company.

03/01/2023

Meta's new AI-powered advertising tool, Advantage+, rapidly improves campaigns by assessing user responses to countless ad variations and propagating the most successful ones, much faster than marketers have been able to ever before.

https://www.ft.com/content/fc95a0f7-5e4e-4616-9b17-7b72daee6c60

01/30/2023

AI-generated marketing content will continue to permeate rapidly with the use of tools like ChatGPT. Can human marketers outperform robots?

https://zapier.com/blog/chatgpt-marketing-writing/

11/24/2022

Marketing strategies in private equity have been rapidly expanding to take advantage of digital channels and are likely to continue doing so. CMOx breaks down marketing concepts that are constant across industries and how they may be applied in finance.

https://cmox.co/private-equity-marketing-a-guide-for-firms/

09/30/2022

Among current B2B marketing trends, video marketing has surged in recent years.

While video is arguably the most powerful B2B marketing tool for marketers, its popularity will only continue to surge in the future.

08/30/2022

Effective use of machine learning in your marketing strategy begins with how well you can align AI objectives with organizational objectives.

90% of executives surveyed by MIT Sloan and BCG in 2019 reported their companies having invested in AI. Of those, only 40% reported business gains from AI in the past three years.

Marketing won’t deliver on AI’s promise unless the human side of the equation is given equal attention.

06/30/2022

It's time to move on from the past.

https://www.verywellmind.com/how-to-cope-with-regret-5218665

05/12/2022

"You only have one chance to make a first impression."

https://clutch.co/web-designers/resources/top-6-website-features-people-value #:~:text=When%20people%20browse%20a%20website,most%20to%20hold%20audiences'%20attention.&text=People%20are%20becoming%20more%20selective%20about%20the%20time%20they%20spend%20online.

04/19/2022

Email users have still been increasing and are projected to continue increasing. Surprising? Don’t allow your marketing team to neglect the importance of email!

https://hyperise.com/blog/outreach-marketing

03/15/2022

Is your day too short and your to-do list too long? Time flies, whether you're having fun or not. Here are some ideas for applying time management techniques that you may or may not have heard of!

Article Link: https://fireflies.ai/blog/time-management-techniques