Cleverly Done

11/19/2025

This time last year I had the incredible opportunity to travel to Italy to learn about their flour milling process.

4 marketing pros/publicists, 6 content creators and 1 very patient translator

We traveled Milan > Parma > Rome > Lucera > Napoli over 7 Days

We visited 3 flour mills – Molino Grassi, Molino De Vita & Molino Casillo

12 lunches & dinners, 1 pasta making class & 1 press conference

And an unbelievable trip to Pompeii!

I left with such a deep appreciation for the amount of time and effort that goes into the process from testing the grain to the milling of the flour and semolina. It is truly exceptional for a reason between the sourcing and the quality standards.
 
I am grateful to Manuela Barzan, Italmopa & Pure Flour from Europe for unforgettable experience!

09/26/2025

We loved teaming up with Edible Austin to celebrate the Austin debut Barilla’s stunning new Al Bronzo® line! This just isn’t pasta—it’s an experience, elevating every dish whether you’re cooking at home or dining out.

From September 22 to October 21, 20 Austin restaurants are serving up exclusive Barilla Al Bronzo specials that fuse Texas Hill Country flavors with authentic an Italian flair. Think Orecchiette with Prosciutto di Parma and fresh Texas peas or Mezzi Rigatoni with gulf coast shrimp in mushroom salsa rosa, kissed with Calabrian chilis, and a splash of white wine—and that’s just the beginning!

If you live in Austin, be sure to stop by these participating restaurants:

68 Degrees Kitchen
Amici Ristorante Pizzeria
ASTI Trattoria
Corinne
Dovetail Pizza
Foreign & Domestic, Austin
Gina's on Congress
Grove Wine Bar (all locations)
Gusto Italian Kitchen + Wine Bar
Juliet Italian Kitchen
La Traviata
Lenoir
Mangia La Pasta
Moonshine Patio Bar & Grill
Numero28
Second Bar + Kitchen
Siena Ristorante Toscana

And get ready to savor a perfectly crafted bite when the coarse, more porous surface of the pasta soaks up every bit of the sauce. To learn more about the restaurants, the dishes and the pasta visit - https://edibleaustin.com/best-of/classic-to-creative-austin-restaurants-feature-barilla-al-bronzo-pasta/

Photo + Film by Mica McCook and Nic Bonesteel
Words by Erin Russell

08/18/2025

Congratulations to our client Everything Cookbooks on 7 FANTASTIC seasons. It’s been incredible to be part of your journey and to see you continue providing such unique and valuable content about the cookbook world.

If you need to catch up, check out their episode list:
https://www.everythingcookbooks.com/episodes

We can't wait to see what Season 8 has in store for EVCB wonderful listeners and supporters!

06/19/2025

We’re thrilled to share that we’re working with Everything Cookbooks Podcast!

This powerhouse podcast is a must-listen for anyone obsessed with cookbooks—from passionate home cooks to seasoned pros and aspiring authors. Hosted by a dream team of cookbook experts Molly Stevens, Andrea Nguyen, Kate Leahy and Kristin Donnelly, they peel back the curtain on the cookbook world. Each episode tackles broad and detailed topics, providing real-life anecdotes, actionable advice, and well-earned opinions with candor and humor. They host an impressive lineup of guests to showcase a diversity of voices from emerging talent to established best-sellers and industry leaders.

We can’t wait to help turn up the volume on their inspiring stories and delicious insights and help them find sponsors to underwrite their amazing content.

If you love cookbooks, you gotta tune in! 📚🎙️

Everything Cookbooks is the podcast for curious writers, readers, and cooks! It's hosted by acclaimed authors Molly Stevens, Kristin Donelly, Kate Leahy and Andrea Nguyen. Listen, subscribe and dive in.

03/24/2025

We're heading to Austin this week with our client Keveri USA and we may be popping up in your neck of the woods! Join us as we celebrate Patagonian flavors with friends.

Here's the scoop:

Thurs, 3/27 from 5:30-7:30pm at C.L. Butaud Wines

Fri, 3/28 from 3-6pm at Lenoir's wine garden

A perfect Austin afternoon with good food and wines selected by the team at Lenoir! Link to RSVP in comments

Sat, 3/29 from 11-4pm at YETI's Flagship

Cruise in with a friend and enjoy bites from us and sips from our friends at Independence Brewing Co. and Cigar Box Wines

The events are free to attend. We're doing a giveaway for all those who attend our pop-ups. The giveaway includes items from us as well as from our friends at Yeti.

We hope to see you there!

09/02/2023

Happy Opening Day to our friends at Bottega With the likes of Chef Rudy Rivera III, Kati Luedecke, and Gregory Maze no doubt this spot will be a huge success! Mueller is lucky to have y’all there. Cool people making cool things, literally.

📸 by &