Electric Colllab

Electric Colllab Transforming intuitive entrepreneurs from individual biz owners to empowered brand leaders

I start every single brand project by creating a Brand Foundation - a potent combination of strategy, messaging and posi...
01/23/2025

I start every single brand project by creating a Brand Foundation - a potent combination of strategy, messaging and positioning designed to articulate your unique value and emotionally connect with aligned clients.

Strategy and positioning doesn’t always sound the sexiest when compared to the visual design and website work that comes next, BUT a strong foundation is what gives us sexy results with everything else.

Thank you Erika for trusting me with this important pieces of your business. Celebrating you and all the success you’re achieving!!

If you ever had to do a mock interview in college, you were probably told by some counselor or advisor to “dress for the...
01/22/2025

If you ever had to do a mock interview in college, you were probably told by some counselor or advisor to “dress for the job you want” when entering the world of work.

While the fashion anti-conformist in me hates that phrase, the core message rings true: Perception is reality.

Just as we think about the way we present ourselves to make the impression we want, we must present our businesses to win the clients we want. Language, design, tone, functionality - branding paints a powerful picture of what our business is and whether or not its worth paying attention to.

Even in a world of WFH sweatpants, perception is still reality, and the way we “dress” our business matters more than ever.

 

Ever heard “if you try to speak to everyone, you’ll end up talking to no one”? It’s cliche because it’s true. Your brand...
01/16/2025

Ever heard “if you try to speak to everyone, you’ll end up talking to no one”? It’s cliche because it’s true.

Your brand is a living representation of you, actively communicating with every person who interacts with it. Keep the conversation interesting with a cohesive brand experience that screams your unique value while meeting ideal clients exactly where they are.

Buttoned up is boring. This is the year to be YOU.

We’re still in the season of new year goals, and if figuring out how to be more innovative and creative is on your list,...
01/15/2025

We’re still in the season of new year goals, and if figuring out how to be more innovative and creative is on your list, I hope this serves as a helpful reminder.

It’s easy to think that some people have an almost supernatural ability to read the business tea leaves or think more inventively than the rest of us. But more than a natural talent, creativity is a muscle.

We can all strengthen it by asking more questions, interacting with more diverse people, and giving ourselves SPACE to notice and experience the world around us instead of viewing it through our laptop screens.

I’m committed to seeing the world differently this year and building my business in a way that serves the future, not the past. What about you??

I’ve been thinking a lot about perspective. We each look through a unique lens that adds an awesome individuality to the...
01/13/2025

I’ve been thinking a lot about perspective. We each look through a unique lens that adds an awesome individuality to the way we think and behave, but if we’re not careful, perspective also limits us to looking through our own lived experience.

Luckily, we share this planet with billions of other people who inherently see things a little bit differently than we do. All we have to do is ask, listen, and pay a little bit more attention.

I’m focused on seeing more, meeting more, and understanding more this year. What about you??

 

We don’t all go into business to save the planet or revolutionize the world, and that’s 100% ok. But if you want to buil...
01/09/2025

We don’t all go into business to save the planet or revolutionize the world, and that’s 100% ok.

But if you want to build something BIG, that makes a lasting impact and has the longevity to outlive industry shifts, it helps to know what the heck you’re doing this for.

Do you have a “big why” behind the work you do? I’ll tell you mine if you tell me yours. 😉

   

Website accessibility is about making digital spaces usable for everyone, and it’s more important than ever.Why do you n...
01/08/2025

Website accessibility is about making digital spaces usable for everyone, and it’s more important than ever.

Why do you need it?

The ADA (Americans with Disabilities Act) requires that websites be accessible to everyone, and with a rise in web-related lawsuits, now’s the time to ensure you’re covered.

Here’s why prioritizing accessibility matters:

1. Practice Digital Inclusivity

Diversity, Equity, and Inclusion (DEI) are at the forefront of change. Accessibility is a human right. By prioritizing it, you’re sending a clear message that your brand truly practices what it preaches.

2. Optimize Reach

Accessible websites have better SEO, organic traffic, and reach a broader audience. Not only does this improve your brand perception, but it can also boost conversions and engagement.

3. Receive Tax Incentives

Did you know you could receive up to a $5,000 tax credit for investing in website accessibility? It’s an investment that pays back, both socially and financially.

How can you get started?

Send me a DM to learn how I help my clients with accessibility software. And if you’re working on a website project, know that we offer accessibility for all of our website clients!

Accessibility is more important now more than ever. Let’s make sure your digital presence allows everyone to feel seen, heard, and invited.

Slide 5 is the birthday gift that keeps on giving.Cheers to 38, and Merry Christmas from Kate + Gus.
12/21/2024

Slide 5 is the birthday gift that keeps on giving.

Cheers to 38, and Merry Christmas from Kate + Gus.

Slide 5 is the birthday gift that keeps on giving. Happy holidays from the Kate + Gus.
12/21/2024

Slide 5 is the birthday gift that keeps on giving.

Happy holidays from the Kate + Gus.

What’s the point of repeating what others have done before us? Entrepreneurship affords us the opportunity to create som...
12/11/2024

What’s the point of repeating what others have done before us? Entrepreneurship affords us the opportunity to create something NEW, and I certainly don’t want to cloud my creativity by accidentally paying too much attention to the competition.

When we focus on our own vision, rather than subtly checking what everyone else is doing, we inevitably become more innovative and interesting.

(And more fulfilled by doing biz on our terms.)

Effective branding is not about boxing yourself into how you  “should” show up in the world. It’s about clarifying the value you deliver, amplifying the purpose that drives you, and packaging your individual spark into an experience people understand, crave, and connect with.

The world needs your unique ideas. Let’s share them!

Power isn’t just found in what you’ve done or where you’re going - it’s in the way you weave it all together.When your b...
12/10/2024

Power isn’t just found in what you’ve done or where you’re going - it’s in the way you weave it all together.

When your brand synthesizes the past, present, and future versions of you, it creates something more than a look or a logo. It becomes an experience people can get involved with, personally.

It’s the clarity of your expertise, the resonance of your vision, and the authenticity of your voice, working in harmony to make an unmistakable impact.

Your brand should be a dynamic reflection of who you are and who you’re becoming. What experience are you ready to step into?

   

Is my crush on Martha showing yet? Sure I love her Christmas crafts and cookie recipes, but I’m REALLY lit up by her bil...
12/04/2024

Is my crush on Martha showing yet?

Sure I love her Christmas crafts and cookie recipes, but I’m REALLY lit up by her billion-dollar brand.

When her squeaky clean bubble burst with a prison sentence 😳 she didn’t quit, she changed. And if a friendship with Snoop Dogg doesn’t mark an epic second chapter, I don’t know what does.

Thanks for the personal branding masterclass, Martha. We’re all taking notes.

 

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