Iconic Marketing Solutions

05/16/2022

In case you hadn't heard, TikTok's short-form videos are the latest and greatest way (until something else comes along) for businesses to showcase their brand and communicate with consumers--especially those of the Millennial and Gen-Z variety.

Take, for example, Duo­lingo. The language-learning platform's ­account took off toward the end of 2021, when many of its videos--which usually feature the company's mischievous fuzzy green owl mascot­--went viral. Now, 3.5 million TikTok users follow Duo­lingo's account. But to emulate that success, you'll need some strategies beyond boisterous mascots, so we've compiled advice from TikTok marketing experts to help you get some younger eyes on your brand.

We gathered the best advice from marketing experts at the top of the TikTok game.

05/02/2022

As important as it is to be innovative and create a product that generates less waste, those elements can't come at the cost of the product working as it should. Landesberg uses Grove Collaborative's laundry detergent sheets as an example: they create less plastic and water waste than other detergents, but if they can't "get the spaghetti sauce out of [a] three year old's shirt," he said, then no one will actually use them. The brand puts the product's stain removal capabilities front and center, advertising on its website that eight out of 10 people in a consumer perception study said the laundry sheets exceeded their expectations.

Richard Branson and Grove Collaborative founder and CEO Stuart Landesberg explain what every earth-friendly company needs to master to win in the market.

04/18/2022

Brand awareness campaigns don’t just help more people know about your business; they can also change how people think about your business — contributing to overall brand affinity and brand loyalty.

04/11/2022

To say that the last two years have changed the way we do business is a vast understatement. The pandemic has uprooted most facets of normalcy, from how we dine to the way our children learn. It has changed the way we as humans relate to one another, but as we move forward together and navigate the new normal, there is much that brands can learn from the resiliency and compassion manifested since early 2020.

https://www.entrepreneur.com/article/421856

04/05/2022

Whether you're in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important.

In fact, consumers learn about local businesses online more than anywhere else. In 2019, 70% of shoppers surveyed say the ability to shop in-person or in a store was important when deciding which brand or retailer to buy from.

Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success.

04/05/2022

You may be a bit sick of hearing people tell you to engage with other users on Instagram, but really it’s the best shot you’ve got at building up a community and follower base.

04/04/2022

You're currently reading a written article. But how many written articles have you read in the past week? How does that compare with the other forms of content you've consumed, such as videos you've watched, podcasts you've heard, and even social media conversations you've been apart of?

If you like most American consumers, you’ve found yourself gradually shifting toward other forms of content consumption and away from the written article. This isn't a reflection on you, nor is it a commentary on American literacy or reading comprehension. Instead, it could merely be the byproduct of a long trend that has spelled the doom of written content entirely.

Is written content really on its deathbed, or is there still a bright future ahead of it?

04/01/2022

The adage that first impressions mean everything is truer than ever within the world of emails. See walls of chunky text or misspelled words, and you’ll likely bounce or lose focus, regardless if a c-level executive, family member or some marketeer pitching stories wrote the email.

Bad email etiquette can ruin relationships among your clients, team and partners. Here is 16 tips on how to stop writing average emails. Be different.

Want to become a more confident and successful entrepreneur? Stop writing average emails.

04/01/2022

At Iconic Marketing Solutions, we create unique marketing strategies for a wide variety of clients, specializing in connecting their brands directly to consumers through digital and in-person branding techniques. We use the best marketing method to suit your business' goals.

Welcome to Iconic Marketing Solutions The one-stop branding solution for businesses to drive traffic, leads, and sales! What We Do At Iconic Marketing Solutions, we create unique marketing strategies for a wide variety of clients, specializing in connecting their brands directly to consumers through...

02/15/2022

We all know what app failure means. Perhaps the most telling statistic regarding app success points to its rarity. A recent study shows that 0.5% of consumer apps and 13% of business apps are successful.

So does this mean starting an app for your business is a futile exercise?

Not really.

Apps are the primary medium through which people engage on smartphones. And since smartphones are ubiquitous now, it only makes sense for businesses to consider app development.

Studying how and why apps fail helps you understand what it takes to achieve success in the app market. Before we get into the reasons why apps fail, let’s first try to understand what app success looks like.

Why do mobile apps fail? Now that we know how success can be measured, what are the mistakes businesses make while running their app?

02/09/2022

It takes great determination and dedication to maintain your performance efforts as an agency owner. From reaching the right audience with the relevant messaging and lifting conversion rates, to optimizing CTRs and hitting other KPI targets, it’s a constant pursuit to enhance your performance marketing strategies while striving for great results.

It may come to you as a surprise that web accessibility can help you get ahead of the competition. It improves performance by simultaneously working with other tactics and measures you’ve implemented as a means to strong optimization, such as SEO.

In this blog, accessiBe explains how AI-Powered web accessibility solutions optimize your agency performance marketing activities.

01/24/2022

Metaverse marketing allows brands to maximise their creativity and reach their target audience most attractively. That’s why brands are turning their faces to the metaverse for digital marketing one by one.

Even though it seems to be a sudden hot topic, the concept has been around for a long time. Years ago, when my friend told me about Second Life, I didn’t take it much seriously. However, he was fascinated by how real it felt to socialise with other users in a virtual realm.

Well, now, it’s getting serious. So naturally, brands have solid reasons to participate in this revolutionary act.

Metaverse marketing is a rapidly-growing space. Claim your share to communicate and engage with your audience.