04/14/2023
How to avoid getting catfished? ๐คฏ
An ongoing issue for internet advertisers on social media is fake accounts. Being charged for clicks by fake accounts is unethical and something advertisers want to avoid.
Consider the number of accounts on Instagram. Of that massive number, 8% of all those accounts are actually fake.
This is not to say you shouldnโt advertise on Instagram. There are plenty of ways to engage with real audiences and make a positive impact on your business. ๐ค
However, it is an interesting number to remember.
Instagram continues to monitor the platform and develop new ways to isolate fake accounts at scale. But of course, they appear every day.
The best way to approach advertising on Instagram is with optimism but always remain cautious. Take important steps like identifying your target audience before anything, to make sure your ads are extremely specific.๐ฏ
Good luck!
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