Purpose Brand

06/13/2023

Welcome aboard, Purpose Brand interns!

Our team is thrilled to have Jordyn Showers, Daria Soltescu, and Alexandra Potter join us for our summer internship program.

Jordyn recently finished her bachelor’s degree in Public Relations and Advertising at DePaul University and will be starting a Master’s program in Marketing at DePaul University in the Fall. Jordyn is also on the DePaul Women’s track and field team, competing in the long and triple jumps!

Daria is majoring in Self Design at Lake Forest College, focusing on Digital Marketing and Entrepreneurship. She has had the opportunity to travel and visit 21 countries!

Alexandra also attends Lake Forest College and is a Mass Communications major. A few years ago, she taught English at a school in Namibia for a month.

We can’t wait to see all our interns accomplish at Purpose Brand and beyond!

01/07/2022

Imagine not having to leave your house to get your blood drawn!

That's precisely what Tasso Inc. wants for the future of accessible . It's a much-needed option for many that struggle with mobility or can't risk exposure to Covid-19 due to prior conditions.

Incredible work from the entire Tasso team!

Using push-button hardware that attaches to the upper arm, Tasso’s devices draw blood from capillaries through the skin, with no training necessary.

01/07/2022

Have you seen what organization ranked No 1 on Ad Age's Marketers of the Year list?

With more focus on player personalities, meaningful causes, and , the NFL scored a major touchdown in the eyes of the marketing world in 2021.

The league is more relevant than ever, both as a ratings powerhouse and pop culture force.

01/07/2022

According to RentCafe, 41% of apartment conversions have come out of old office spaces in 2021.

This form of adaptive reuse in has a better environmental impact than the development of brand new buildings. A trend we hope continues in the new year!

From old office buildings to vintage hotels, the 2020s have already made their mark in residential adaptive reuse

01/07/2022

There's over $130 trillion in public and private investments dedicated to fight , a number that's quickly growing and requiring new standards in the world of investments.

What do you think needs to be a priority as this sector grows?

There are more landmark initiatives than ever to align terminology on climate accountability, but a single global set of standards remains elusive.

01/07/2022

Please join us in wishing our CEO, Diane Primo, a happy birthday!

There is a long list of accolades we could celebrate about Diane - author, Harvard Business School scholar, P33Chicago board member, chair of The Primo Center, committee member of The Chicago Network… the list goes on.

But today what we celebrate most about Diane is her devotion to purpose - to ending homelessness, increasing diversity and inclusion in the workforce, advancing technology and calling for health equity.

Happy birthday, Diane! Thank you for all that you do.

01/07/2022

Things we’re passionate about: health equity, health tech, and investing in youth.

HelloHero involves all three, and just raised $7.7m to help support their services for kids.

is so important, no matter what age, and we couldn’t be happier about this development!

In a field that ranges from text therapy and AI chat bots, to guided meditation, some mental health startups are pursuing a different niche: therapy for kids. And kids only. HelloHero, a company focused on teletherapy for kids up to 21 years old (the average user is 10 years old), announced a $7.7.....

01/07/2022

Many of the 100 Best inventions of 2021 have one thing in common: making the world a better place.

Check out this list of innovative, , accessible, and designs from TIME.

Groundbreaking innovations that are making the world better, smarter and a little more fun

01/07/2022

In our diverse world, clothing shouldn't be one-size-fits-all! Adaptive clothing just makes sense.

From the ability to purchase single shoes to the genius design of clothes with feeding tube access - innovative options are on the rise thanks to brands like Under Armour, JAM the label, Nike, Wonsie Australia, Open Bionics, and EveryHuman.

From magnetic closures to specialty 3D designs, fashion labels are thinking about how their clothing can be worn by everyone.

01/07/2022

Chicago is known for a lot of great things. Add the first passenger flight using 100% Sustainable Aviation Fuel to that list.

The historical United flight took off last Wednesday from the O'Hare airport with 100 passengers and 500 gallons of in one of the engines - a true testament to the quality and efficacy of this cutting-edge fuel.

United's SAF investment is not its only sustainable effort. United has purchased Boom's "Overture" airliner, a supersonic jet that would use 100% SAF.

01/07/2022

Old Navy knows that representation matters - especially during the holidays!

In their latest initiative, Santas of all colors are encouraged to play the cherished character in NYC, San Francisco and Chicago, with training in ASL and Spanish.

Kudos to everyone at Old Navy for this important, inclusive shift.

Old Navy launched a Santa bootcamp this year, specifically aimed at increasing diversity within the Santa industry.

01/07/2022

An ensemble of powerful leaders have joined forces to empower Black, Indigenous, Latinx and other prioritized communities to increase their wealth in the years to come.

"We are building Known Holdings to be a beacon in an emerging economic movement – one where people of color can purchase a house with a mortgage from a Latinx-owned brokerage, start a retirement account with a Black-owned investment advisor, and purchase goods designed and manufactured by Indigenous people with a credit card from a bank owned and led by people from their own community.”

We can’t wait to watch this incredible initiative unfold!

NATIONWIDE — Today, an unconventional coalition of leaders in finance, tech, culture and media announced a new partnership and the launch of Known, a company committed to uprooting the predatory financial structures that incentivize short-term thinking and unjust outcomes. Focused on the New US ma...