MPW Digital

10/27/2022

Same great team… Fresh new look

Excited to share our redesigned website!

PUBLISHERS ADVERTISERS ABOUT US CONTACT Hand Picked Premium content from the top CTV publishers and websites Advertise Like a boss It’s all about who you know – and we know the right people. We have relationships with thousands of publishers in the traditional web and CTV spaces. So we decided t...

07/04/2020

Wishing everyone a happy and safe 4th of July!

03/20/2020

MPW will continue to operate and serve its clients during the on-going shelter in place order now in effect for Illinois. All of our team members will be working remotely to insure their health and safety. We wish you and your families all the best and look forward to seeing everyone soon when this has passed.

03/20/2020

recently updated its App Store guidelines to allow to send promotions via push notifications. This new medium provides a striking opportunity to reach with a bevy of advantages in tow. Not only will consumers hear a “ping” when the ad hits their phone (assuming they have sound notifications on) but they also will be able to view a synopsis of the promotion without even entering their passcode. This new prompt is sure to substantially raise mobile impression and engagement rates. As a media planner, is this an initiative you are actively considering in your 2020 campaign?

03/19/2020

We are reaching a turning point in consumer demographics where the wiley, witty, and youthful is finally getting a chance to flex their purchasing powers.

Never before have had a more “present” demographic to advertise too.

They’re virtually ALWAYS online!

This makes the demographic both easy to reach but also ultra-competitive.

It is vital for advertisers to understand what matters to THEM as a means of honing their attention when so many advertisers are also impressing upon .

Factors such as , , and have far more sway with this Gen Z than those of decades prior.

As advertisers hunt for empathetic hot buttons to work with for Gen Z… what do YOU perceive as the top matters/emotions of importance for this generation?

03/18/2020

We are excited to announce that MPW Enterprises has now become MPW Digital! As an agency that partners with digital properties, we find it fitting to have the word “digital” in our name. Thanks to all of our supporters, we could not be more excited to work with our publisher and advertiser partners under the name; MPW Digital!

03/17/2020

There has always been a high demand for attention-based metrics that measure beyond simply the impression. Advertisers are always focused on serving as many impressions as possible to those in their target demographics.

However, as the demise of third-party cookies unfolds, advertisers are coming to the understanding that they may receive higher conversion rates by focusing on attention rather than sheer reach.

Studies show that “great” creative can provide 10X the ROI that “bad” creative provides. As targeting winds down, we seem to be reverted back to the days of “Mad Men” where only the creative survive. Contact us at MPW to learn about beautifully engaging and creative custom content opportunities with our publishers!

03/16/2020

While there is nothing convenient about a global pandemic, for advertisers, this may have come at the most inopportune time of all.

2020 was shaping up to play host to a swarm of branded and stadium packing events over the next few months. According to a MediaRadar data report, over 90% of event spending budgets are allocated in the first two quarters of 2020.

While the economic ramifications as a result of the event cancellations are one issue, where does all of that spend go? Consumer attention will always exist, regardless of global pandemic.

At a time like this, we are expecting to see an overflow of in-home advertising units as buyers rush to re-allocate their spending (if they can). With everyone quarantined at home, in front of their “attention boxes” (smartphones, TV, ect.), how is your brand planning on reaching the masses while they are locked behind a tidal wave of hand sanitizer and toilet paper?

03/13/2020

By this point we all know that sports are over with, the music festival you planned on attending is canceled, not to mention your kids will be learning in the comfort of home this quarter.

But how does this affect the media industry in scale?

First let’s touch on the major events such as Cannes, the Dubai Lynx Festival, as well as Ad Week New York that all saw postponements over the last few days.

This could cause a massive reduction in revenue for these events as attendance may plummet by 40-50 percent according to some estimates. Especially as marketers scramble to re-allocate their spend in anticipation for year-end, most potential attendees are prioritizing away from industry events.

Whatever’s next, we are far from scratching the surface on understanding what the secondary effects of this pandemic will be.

03/12/2020

Ah, yes, .

A classic and enduring form of that has the power to drum up boatloads of publicity for a .

Is there a way to achieve the same goals through similar means in a digital environment?

We believe that can do just that.

Contact us at MPW Enterprises to learn more.

03/11/2020

It is becoming increasingly clear in the that common targeting techniques of the past decade can be too invasive or too narrow. Now brands are searching to build lasting emotional connections.

At MPW Enterprises, we connect with head-snapping and relationship building custom content opportunities. Thus, helping brands secure the closest emotional connections to their consumers as possible in an authentic, organic form. Contact us on our website to learn about endemic opportunities!

03/10/2020

Which companies would you expect to top this year’s “ ” rankings for all ?

Perhaps one of the best things that can be done to assure long term sustainability is creating and emotion. These companies have done just that, according to ’s study this year.

1 - Spotify
2 - Sephora
3 - H & M
4 - American Eagle
5 - Venmo
6 - Louis Vuitton