BTP Unite

05/18/2026

Some things just work better together 🥣

Like milk and cereal, the best marketing happens when strategy, creativity, and collaboration come together to create something stronger.

At BTP Unite, we partner directly with brands to solve complex marketing challenges through smart strategy, experienced creatives, and insight-driven ex*****on. Because when the right people come together, better ideas and better results follow 🤝

Ready to work together?
https://www.btpunite.com/contact/

05/07/2026

The media world is changing fast 🚀📺

Disney’s latest earnings report shows how AI, streaming, personalization, and audience engagement are all becoming more connected than ever. From smarter recommendations to dynamic ad experiences, brands are finding new ways to strengthen customer relationships 🤖

For agencies, staying on top of trends like these is essential. At BTP Unite, we are constantly evolving and refining strategy to help brands stay competitive in an ever-changing marketing landscape 📈

Read the full article here: https://www.adweek.com/convergent-tv/disney-ceo-reveals-improvements-and-ai-coming-to-disney/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=11

04/30/2026

We built our blog to keep our clients and community thinking ahead.📖

From smart strategy to what is actually working in marketing today, it is a space to stay informed and inspired.

Check out our latest:
Embracing a Negative: How Effective Social Listening Can Boost Brands
Artificial Intelligence: A Work in Progress

Take a look and stay up to date with us🤝: https://www.btpunite.com/blog/

03/27/2026

New blog: Marketing Nostalgia🤝⚡

Nostalgia isn’t just a trend, it drives real connection and action.

From Dunkin’s Super Bowl ad to broader strategy, tapping into familiar moments can boost engagement and brand affinity in a big way.

Read the full blog: https://www.btpunite.com/blog/marketing-nostalgia/

03/19/2026

Senior strategists, creatives, and account leaders uniting with clients to solve complex branding and marketing challenges.

At BTP Unite, we bring smart, strategic thinking that sells, backed by experience you can trust. We build lasting relationships and take great care of the brands we partner with.

If you are looking for a team that is efficient, thoughtful, and not afraid to challenge ideas the right way, we should talk.🤝

Let’s unite 🚀: https://www.btpunite.com

Senior strategists, creatives and account leaders uniting with clients to solve complex branding and marketing challenges BTP Unite has great experience doing smart, strategic work that sells, and creating trusted relationships that endure. We take good care of brands. If you want to work with smart...

02/27/2026

🚨 New on the BTP Unite Blog 🚨

We’re diving into the ideas shaping marketing, media, and leadership right now, don't miss it!

Here’s a peek at our latest articles:
🔎 Embracing a Negative: How effective social listening can boost brands
📈 Marketing in January: Turning a slow start into opportunity
📺 TV Commercial Showdown: What similar products can teach us about standout creative
🎬 Short Form Sitcoms: The splashiest trend in content marketing
🤖 Artificial Intelligence: A work in progress with big implications
💡 Sustained Business Success: What’s the real key?

From AI to content trends to leadership insights, we’re breaking down what matters most for brands today.

👉 Head to the BTP Unite blog to explore the latest thinking and stay ahead of the curve: https://www.btpunite.com/blog/

02/25/2026

🏈 Who won the Super Bowl?

On the field is one thing. In the ad breaks? That’s another story.
According to ADWEEK, here’s how the brands stacked up:

🍺 Budweiser leaned into emotion and legacy, reminding audiences why iconic storytelling still delivers.
🥤 Pepsi & Dunkin’ tapped into culture and star power, creating buzz that translated into real engagement.
📉 Michelob Ultra missed the mark, proving that even big-game spots need a sharp strategy and clear connection to consumers.

The takeaway? Big budgets don’t guarantee big wins. Strategy, relevance, and ex*****on do.

🔗 Read the full article here:

The results of Ipsos’ Super Bowl ad recall survey make for deeply uncomfortable reading for many of the brands that committed their budget and teams to a 30- or 60-second spot.

02/17/2026

🚨 New Blog Alert 🚨

What do fantasy football punishments and bottomless pancakes have to do with smart marketing? 🥞🏈

More than you think.

In our latest blog, we break down how IHOP turned a negative brand moment into a strategic win, and why effective social listening is no longer optional for brands that want to stay relevant.

Read the full blog on our website and see how embracing the conversation can elevate your brand: https://www.btpunite.com/blog/embracing-a-negative-how-effective-social-listening-can-boost-brands/

02/13/2026

🏈 The real competition at Super Bowl LX?
Not on the field. During the ad breaks.

Here’s what stood out:

🤖 AI came out swinging
Anthropic’s Claude took direct shots at ChatGPT, driving 2.8X engagement over the median ad. Then AI.com entered the chat and stole the spotlight with 9.1X engagement.

💊 Healthcare heated up
Hims & Hers and Wegovy proved consumers are paying attention to innovation, with standout engagement in the wellness space.

📼 Millennial nostalgia still wins
Dunkin’ (5X engagement), T-Mobile, and Xfinity leaned into 90s star power and drove strong results.

📊 The bigger takeaway?
In a world of bold claims and brand rivalries, what matters most is outcomes. Engagement, search lift, and purchase intent are the real scoreboards.

When brands invest millions in the Big Game, success isn’t about who made the loudest splash. It’s about who moved consumers closer to action.

🔗 Read the full ADWEEK article here: https://www.adweek.com/sponsored/the-big-games-most-heated-competition-came-during-the-ad-breaks-this-year/?itm_source=site&itm_medium=HP&itm_campaign=a

A look at which ads scored big in consumer engagement and which brands stole the spotlight during this year’s Big Game.

01/29/2026

Looking to stay ahead in marketing and advertising? 🚀

Our blog covers everything from advertising trends and AI to TV commercials and practical marketing guidance. We’ve also published a few recent posts that are must-reads for anyone in the industry.

Explore the latest blogs on our website: https://www.btpunite.com/blog/