Anna Vanderwal - Marketing Coach

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Anna Vanderwal - Marketing Coach

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Anna Vanderwal - Marketing Coach, Advertising/Marketing, Chicago, IL.

I help mom entrepreneurs market themselves clearly and confidently online, so they can find perfect-fit clients, grow a profitable business that supports their life, and enjoy the freedom to be present for their kids.

10/28/2021

Why I don’t care that much about keeping up with social media trends (and what to do instead).⁣⁣
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Social media is noisy and unpredictable.⁣⁣
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‣ Your voice is easily drowned out in long promo threads⁣⁣
‣ Conversations with potential leads get lost in the notifications⁣⁣
‣ The “next new thing” is always around the corner⁣⁣
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The noise pressures us to be online all hours of the day.⁣⁣
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The trends and fads pressure us to “keep up”.⁣⁣
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But when you’re a busy mom trying to make the most of your time, you’ve got to be particular about where your energy goes.⁣⁣
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The pressure to do it all will keep you stuck, feeling inadequate, and doubting your own potential for success as long as you let it.⁣⁣
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Here’s a beautiful reality that will feel like a breath of fresh air: ⁣⁣
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Your success doesn’t rely on you maintaining your “edge” on social media or staying “ahead of the curve”.⁣⁣
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To be completely real with you, I don’t care much for social media apart from what it can do for my business (most of my clients are the same way).⁣⁣
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You CAN still leverage the amazing tool that is social media without letting it dictate how you show up, how you feel, and ultimately how you grow your business.⁣⁣
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How?⁣⁣
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You stop chasing all of the shiny objects online, and anchor into ONE clear and intentional social media strategy.⁣⁣
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I wrote a blog post to help you with this: A simple social media strategy for busy mom entrepreneurs (AKA the fastest path to consistent clients)⁣⁣
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Read it here --> https://bit.ly/3BkziIg

10/07/2021

The quality of your content is the ONLY thing that can tell you how secure your business actually is.⁣
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I saw a LOT of talk about the FB & IG outages on Monday… ⁣
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To be completely honest I hardly even noticed (and DEFINITELY didn’t care).⁣
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If you found yourself freaking out a little (or a lot!) can I just say this?⁣
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👉 The delivery method is kind of the least important part. 👈⁣
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To be clear: This is NOT a call to create a back up plan, focus more on your email list, or even rethink your platform / strategy.
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This is more of an encouragement to refocus on what actually matters (and breathe a HUGE sigh of relief in the process!).⁣
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Here’s where I spend the bulk of my time and energy in my business:⁣
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Creating quality content that my audience finds SO much value in that they come back for more, and so it doesn’t really matter if I miss posting / being online for a day (or more).⁣
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Content that leads to people signing on as clients because they can tangibly see the impact that working with me will have in their business & life.⁣
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I don’t just SAY that I can help people.⁣
I actually help people.⁣
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And I know with so much confidence that THIS is the kind of value that transcends any platform and any delivery method.⁣
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With a solid content strategy, you can run your business from a place of freedom.⁣
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This is something that I’m really passionate about helping my mom clients achieve in their life and business. ⁣
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💫 A sort of disconnect to the drama of this online space. ⁣
🌸 A feeling of peace around their businesses.⁣
💪 The confidence that things are working EVEN on a crazy day. ⁣
👉 **The confidence that things WILL CONTINUE working no matter how the landscape of this online space changes over the next few years.⁣
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When things get even noisier (they will), when the algorithm changes (again), when you can no longer depend on a specific platform (who knows)…⁣
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Is your content quality enough to carry your business through?⁣
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This is the only thing you need to control, and let’s be real — it’s the only thing you CAN control.

09/09/2021

If you want to sign your next (or first!) client ASAP, here’s one of the best pieces of advice I can give you:⁣
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Release your expectations around HOW you are going to find and convert that client.⁣
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Clients can come from anywhere.⁣
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They often come from channels or circumstances we don’t expect.⁣
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Whether you realize it or not, you have EXPECTATIONS around how clients will find you, what type of person they are, where they’re at in their life & biz, etc., etc.⁣
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—> Having a PLAN for how you sign clients is NOT wrong (and I highly recommend that you do have one).⁣
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—> Niching down and clarifying your ideal client is NOT wrong.⁣
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But.⁣
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We can tend to close ourselves off to other unseen opportunities for clients.⁣
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AND we can tend to get really discouraged if you don’t see the immediate evidence of your marketing strategy “working” exactly as you expected.⁣
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In our own brains, based on our own plans, clients follow a LINEAR pathway to working with us…⁣
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EX: find you on a specific social media platform —> opt in to your freebie —> nurture on your email list —> book a call —> sign on.⁣
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So often, this is just not exactly how it happens.⁣
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Don’t get discouraged if the physical evidence doesn’t LOOK like it’s stacking up in your favor.⁣
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The clients I’ve signed have so often NOT come from the places I thought they would, or based on the actions I thought would bring in clients. ⁣
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Clients can come from anywhere, at any time.⁣
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Have a plan.⁣
Show up.⁣
Stay open to all the possibilities.⁣
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You’ll get to that next client much faster. ⁣

08/02/2021

I’ve done a lot of things in my business that didn’t feel great, just because somebody else told me to do it.⁣
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When you just want to find clients, you’ll try ANYTHING that somebody whose been successful tells you to try.⁣
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(I’m not talking about anything BAD—just different types of marketing strategies, hacks or tips)⁣
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If you’re currently soaking up all of the information….⁣
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PLEASE stop. ✋⁣
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➡️ A year from now, you’ll be wondering why nothing is working in your business.⁣
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➡️ You’ll have a strategy that’s been pieced together based on what other people told you to do.⁣
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➡️ And there won’t be a hint of YOU in your marketing.⁣
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YES, there is a learning curve in this online space. YES, mentorship is helpful. YES, there are experts who know what they’re talking about.⁣
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But.⁣
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The only way to connect with those dreamy, perfect-fit clients who love what you’re about and CAN’T WAIT to pay you…⁣
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Is to run your business YOUR way, and infuse a whole lot more of YOU into your marketing.⁣
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THAT is what your people want to see. THAT is the only way you’ll show up fully excited and fully confident—which is pretty irresistible to your people.⁣
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3 takeaways you can implement today:⁣
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1. Tune into what feels good. What feels aligned w/ your personality? If you were speaking face to face with someone, what would you say? How would you act?⁣
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2. Test & tweak. Just because someone says something, doesn’t mean it’s the only right way to do it. See what’s working and what’s not. Tweak based on your results.⁣
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3. Stop the scroll. If there’s an expert or two that you really enjoy learning from, that’s great! But stop scrolling your feed and getting sidetracked by what you see others doing.⁣
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I’m 3 years into my business, and I’m STILL unlearning things I soaked up early on.⁣
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Now, I’m incredibly passionate about helping women step into their role as CEO and grow a business on their own terms.⁣
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Tell me 👇 Does this post ring true for you? What will you be implementing today?⁣

07/02/2021

Connecting with the right clients takes being YOURSELF (and a lot more of it).⁣
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Do you feel like you have a powerful message to share, but you’re not quite sure how to do it?⁣
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Then you need to join me for my upcoming messaging workshop:⁣
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Master Your Messaging⁣
July 20 & 21⁣
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Your message is THE key thing that connects you to your dream clients.⁣
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Are you ready to leverage all the amazing pieces of YOU in order to connect with perfect-fit clients?⁣
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Sign up today! —> https://annavanderwal.com/messaging-workshop/

06/11/2021

Has a lack of TIME been holding you back in your business?⁣
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If so, I have something for you!⁣
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Growing a profitable business as a busy mom is 100% possible, but it takes intention.⁣⁣⁣⁣
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THIS is why I want to help you:⁣⁣⁣⁣
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1. SIMPLIFY your strategy⁣⁣⁣⁣
2. MAXIMIZE your results⁣⁣⁣⁣
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I just shared a live training in my FB group about this exact topic.⁣
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After you watch it, you’re going to know how to market your business more effectively in less time (woohoo!!). ⁣⁣⁣⁣
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Imagine with me for a moment…⁣⁣⁣⁣
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✅ having a daily action plan that you can complete with ease.⁣⁣⁣⁣
✅ getting your work done in a few hours, and not feeling guilty for being on your phone all. day. long.⁣⁣⁣⁣
✅ spending focused time with your kid, without thinking about your business the whole time.⁣⁣⁣⁣
✅ feeling accomplished & confident that you rocked your day every single evening.⁣⁣⁣⁣
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It’s time to get laser-focused and fast-track the big results in your business, mama.⁣⁣⁣⁣
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Join us over in The Confident Mompreneur: Simplify & Scale Your Online Business to gain instant access to the training.

06/02/2021

DMs have a bad rap in the online space.⁣⁣
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Just pop into any FB group, and you'll see - the general consensus is that women HATE receiving cold sales pitches & invites to join your group, etc.⁣⁣
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Okay, so that's understandable.⁣⁣
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But what if there was a way to send DMs that people actually WANT to receive?⁣⁣
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What if you never have to feel "salesy" doing it?⁣⁣
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What if personal outreach could be an amazing source of lead generation for your business?⁣⁣
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I shared a live training on this exact topic inside my Facebook group, The Confident Mompreneur: Simplify & Scale Your Online Business.
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I hate seeing women avoid this effective strategy, just because they're afraid of what others might think.⁣⁣
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I'm going to help you show up confidently in the DMs and, above all, grow your business authentically.

Join us in the group to get access to the training!

05/26/2021

I know that being a mom and an entrepreneur can be challenging.⁣
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The noisy and confusing online space can make it even more challenging.⁣
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But I believe to the very core of my being that you can grow a business that you love, in a way that fits seamlessly into your life.⁣
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I’ve been through the confusion and overwhelm and made it to the other side, and I want to empower you to do the same.⁣
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That’s exactly why I created the Sign Clients During Nap Time challenge.⁣
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I want to equip YOU with a simple & repeatable process to sign clients you love, in the amount of time you DO have as a mom.⁣
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Ready to ditch the overwhelm, show up confidently online, and create a life of freedom & flexibility?⁣
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Take the challenge today! -> ⁣https://annavanderwal.com/sign-clients-during-nap-time/

04/14/2021

⁣You KNOW your perfect-fit clients are out there… ⁣⁣⁣⁣⁣
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—> You’ve seen enough evidence online of people struggling with the problem you solve⁣⁣⁣⁣⁣
—> You’ve done a little market research⁣⁣⁣⁣⁣
—> You’ve honed your expertise⁣⁣⁣⁣⁣
—> You’ve reworked your packages / pricing to fill the right gap⁣⁣⁣⁣⁣
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So with all this evidence and clarity, WHY is it still so hard to connect with the right people?⁣⁣⁣⁣⁣
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You feel like 2 ships passing in the night…⁣⁣⁣⁣⁣
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Or like you’re trying to find a needle in a haystack…⁣⁣⁣⁣⁣
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Yes, this online space can be vast, noisy and confusing to navigate.⁣⁣⁣⁣⁣
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But it shouldn’t be so difficult to find clients you love!!⁣⁣⁣⁣⁣
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Tomorrow (4/15) I'm sharing a LIVE training in my FB group The Confident Mompreneur: Simplify & Scale Your Online Business about how to connect w/ the right clients online.⁣⁣⁣⁣⁣
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See you there at 12:30 pm cst.⁣⁣⁣

04/07/2021

Are you beyond ready to start attracting the RIGHT types of people into your business?⁣⁣⁣
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And doing it consistently!?⁣⁣⁣
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This is what leads to the freedom & flexibility that mom entrepreneurs want so badly.⁣⁣⁣
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It’s also super elusive for most people… especially if you’re a year or so into your business.⁣⁣⁣
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You’ve been around the block long enough to know who you DON’T want to work with (yeah—boundaries are SO necessary).⁣⁣⁣
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But talking about your ideal client probably still gets your brain spinning in a million different directions… spurring questions like:⁣⁣⁣
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—> Am I talking about what I do in a way that she “gets it”?⁣⁣⁣
—> Have I narrowed in on the right niche?⁣⁣⁣
—> Can I actually deliver for the people I WANT to help?⁣⁣⁣
—> What if there’s not enough people to help in this one area?⁣⁣⁣
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I love when moms come to me with questions like this, because they’re almost always easily resolved…⁣⁣⁣
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And they almost always lead to more clarity than she’s ever experienced in her business. Which leads to EXCITEMENT and some crazy momentum.⁣⁣⁣
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TOMORROW I’m sharing a live training on this exact topic inside my private FB group...⁣⁣⁣
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How to choose & refine your ideal client—the definitive guide.⁣⁣⁣
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In this training, we're going to help you gain clarity around two specific things:⁣⁣⁣⁣
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1. WHO you should be working with (AKA the person that YOU can get the best results for)⁣⁣⁣⁣⁣
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2. HOW to connect with her (so that you can sign these lovely people as clients who rave about you to their friends)⁣⁣⁣⁣⁣
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See you inside my FB group, The Confident Mompreneur: Simplify & Scale Your Online Business, at 12:30 PM CST.⁣
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(Can't join live? No worries-- a replay will be available!)⁣⁣⁣

03/23/2021

Keeping things SIMPLE is some of the hardest work you can do in your business.⁣⁣
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But also has one of the biggest payoffs.⁣⁣
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Yes, you heard that right. Simplicity = profit.⁣⁣
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Let’s be honest. ⁣⁣
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Right now, you’re trying hard to do , but not doing any single thing REALLY well.⁣⁣
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Time to shift from “what else can I do?”⁣⁣
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To “what can I do BETTER?”⁣⁣
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Master ONE platform & ONE marketing strategy before you think about adding anything extra.⁣⁣
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Trust me, it’s much much easier to build momentum & create consistent income this way. (also much easier to SCALE this way)⁣⁣
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So yes, simplicity feels counter-intuitive—but it WORKS. Your efforts will be multiplied.⁣⁣
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*insert a giant sigh of relief*⁣⁣
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What can you cross off your to-do list this week?

03/12/2021

Want more clients? Read this👇
Are you providing clear next steps for your people at EVERY STAGE?⁣⁣⁣⁣
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Every single potential touchpoint online should be optimized for clients.⁣⁣⁣⁣
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In other words, you want to create a CLEAR pathway for clients to come to you.⁣⁣⁣⁣
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And including a “next step” wherever they come into contact with you is so incredibly key to capturing that lead and funneling them into the next phase of the process.⁣⁣⁣⁣
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So that no matter where they land, they can actually move ONE STEP closer to doing business with you.⁣⁣⁣⁣
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Believe it or not—the prospect of booking a call (or whatever action you want them to take) is actually intimidating and scary for people in your audience. And the next step is never as obvious as YOU think it is.⁣⁣⁣
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So it’s YOUR JOB to lower resistance and make it as EASY as possible to reach out, book that call, sign up, etc.⁣⁣⁣⁣
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Moral of the story?⁣⁣⁣⁣
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TELL THEM WHAT TO DO NEXT.⁣⁣⁣
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After you read this, head on over to The Confident Mompreneur: Simplify & Scale Your Online Business to catch a complete training I did on how to optimize your marketing for clients. ;)⁣⁣⁣
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Address

Chicago, IL

Website

https://www.annavanderwal.com/

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