NielsenIQ

NielsenIQ The world's leading consumer intelligence company.​ In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View(TM). NIQ, is an Advent International portfolio company with oper

ations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.

How the week started vs. how it ended 🥳At , leaders from across industries came together to explore how commerce is evo...
06/12/2026

How the week started vs. how it ended 🥳

At , leaders from across industries came together to explore how commerce is evolving—from AI and innovation to the shifting expectations of today’s consumer.

The takeaway was clear: the future won’t slow down, but we can build for it.

And while we may be feeling the C360 blues leaving San Antonio, the conversations and connections from this week are just getting started.

See you next year in Chicago!

Shoppers move seamlessly between physical aisles and digital carts, and the final choice often happens long after the st...
06/12/2026

Shoppers move seamlessly between physical aisles and digital carts, and the final choice often happens long after the store visit ends.

NIQ delivers the Full View™, revealing how discovery begins in person while conversion shifts online. Understand the moments that matter.

Get our insights: http://h.nniq.co/vpYN50Z43Hr

What does it really mean to be ?Even as AI transforms the way we live and work, understanding real consumer preferences...
06/11/2026

What does it really mean to be ?

Even as AI transforms the way we live and work, understanding real consumer preferences and behaviors has never been more important.

At , we closed out Day 3 with some seriously impactful mainstage events.

👉 Economist Danny Yagan (The Budget Lab at Yale) unpacked where the market is headed in an AI-driven economy.

👉 Founders and operators Babir Sultan (Fav Trip), Ron Cole (Pronghorn), and Justin Gold (Justin’s) joined NIQ’s Kaleigh Theriault to share how a deeper understanding of consumer motivations is reshaping how brands and retailers grow—and what they would do differently today.

👉 Tech leaders Jose Gomes (Google Cloud) and Natalie Fong (Ulta Beauty) sat down with NIQ’s Troy Treangen to explore the infrastructure needed to power more predictive, connected shopping experiences.

👉 Kirti Singh (P&G) reinforced the importance of staying closely connected to the consumer as expectations evolve.

👉 Nick Bertram (Michaels) highlighted how leaders can navigate meaningful change in an ever-evolving world.

👉 We closed the day with a live taping of TheCPGGuys podcast, as co-hosts Sri Rajagopalan and Peter V.S. Bond discussed with NIQ's Liz Buchanan on what it means to be built for what's next.

The takeaway:
Growth today requires both intelligence and empathy—harnessing AI while staying relentlessly focused on the consumer.

AI tools anticipate needs with remarkable precision, and consumers now expect the same awareness from every brand intera...
06/11/2026

AI tools anticipate needs with remarkable precision, and consumers now expect the same awareness from every brand interaction.

NIQ delivers the Full View™, revealing the signals, behaviors, and patterns that shape each decision across the path to purchase. Close the gap between recognition and relevance.

Unlock the Full View™: http://h.nniq.co/pSuQ50Z43HM

The future of commerce isn’t ahead of us—it’s already happening elsewhere.At , this came through loud and clear. The Ea...
06/10/2026

The future of commerce isn’t ahead of us—it’s already happening elsewhere.

At , this came through loud and clear. The East is built for fast, personalized, always-on commerce. The West is still racing to catch up.

In the West:
🛒 E-commerce and quick commerce are still primarily used to “top-up” between weekly stock-ups
📦 Same-day delivery is considered a win

In the East:
🛒 Quick commerce is a habit—shopping apps aren’t tools, but household operating systems
📦 10–15 minute delivery isn’t exceptional—it’s expected

The gap isn’t just about speed. It’s system design.

In the East, commerce was built to be digitally native, hyperlocal (assortment varies by neighborhood, not just region), and with availability as a top priority.

In the West, friction looks different: fragmented data (ERPs, retailers, panels…), rigid architectures, and legacy operations happening in clunky spreadsheets.

This is where AI becomes the inflection point.

Moving from search → anticipation
From static sites → composable, adaptive experiences
From transactions → intent-driven ecosystems

The takeaway 👉 It’s not about strictly adopting AI. Winners will rebuild commerce around it to power hyperlocal, hyper-personalized, and convenient shopping experiences.

Thank you to NIQ’s Marta Cyhan Bowles for leading the discussion, alongside Justin Honaman (Amazon/AWS) and Chandan Mendiratta (Zepto), for bringing a truly global lens to what’s next.

To explore the trends shaping this shift, check out our latest Commerce Revolution report: http://h.nniq.co/J6vj50ZafW7

Day 3 of is started off strong with a keynote from a Hall of Fame inducted Marketing Executive, author, and entreprene...
06/10/2026

Day 3 of is started off strong with a keynote from a Hall of Fame inducted Marketing Executive, author, and entrepreneur.

Shaped by a career across some of the world’s most iconic brands, Bozoma Saint John, shared her perspective on how leaders can stay grounded in the cultural moment while navigating constant change.

Understanding culture isn’t about reacting to trends. It’s about staying closely connected to what people care about.

From building real loyalty in an environment where trust is harder to earn, to balancing data with human intuition, the conversation focused on what it takes to remain relevant in a rapidly evolving landscape.

06/10/2026

Introducing Optiq, NIQ’s newest AI agent—coming soon to Discover, frontier models, and your mobile device!

As organizations navigate increasing complexity across data, consumers, and commerce, the ability to move quickly from insight to action is more important than ever.

Optiq is designed to connect data, analytics, and AI-driven intelligence in a more unified, intuitive way, helping teams make faster decisions, act with greater precision, and unlock more value from every signal.

Read more in our full press release here 👉 http://h.nniq.co/o1Mc50Z9Z1u

Good morning, San Antonio! We’re reflecting on Day 2 of as we gear up for another day full of insights. From AI imple...
06/10/2026

Good morning, San Antonio! We’re reflecting on Day 2 of as we gear up for another day full of insights.

From AI implementation strategies, to the debut of NIQ’s latest solutions, and the announcement of our 2026 Founders Pitch Slam winner, Cotto — yesterday delivered some standout moments!

Here are a few highlights 📸

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