Wizard of Ads - Chicago

05/26/2026

Differentiation?
Distinction?
Yes. But you have to consider the marketplace. Different from what? Distinct from whom?

04/16/2026

12/22/2025

It’s okay if you’re not everywhere. In fact, it’s better if you aren’t. Be only in the places you can afford to dominate...and don’t sweat the other places.

12/04/2025

The secret to social media? Be social. It’s right there in the name.

11/20/2025

If you make a guarantee, make sure it includes self-inflicted pain.

11/11/2025

Have you heard of DARK MARKETING?

Probably not. I just made it up.

But, here's the deal: Physicists have told us for a century that there are "DARK" forces holding the universe together. Mass and energy we can't see or measure.

Marketing, similarly, has unseen forces.

Whims of the algorithm. Street talk. Economy headlines. And sunny days.

Just because you *can* zoom in to all the beautiful granular data, doesn't mean you always *should*.

10/30/2025

Wizard Academy has an upcoming class called Sell More By Marketing With Heart.
Among other things, we'll delve into creating a character (maybe you!) that does more than "brand" your business... it BONDS you to your customer.
I'll be alongside instructors Gary Bernier, Daniel Whittington, and David Young for a 2-day adventure in Austin.

https://wizardacademy.org/product/2025-december-powerselling-market-with-heart/

10/20/2025

You think you have a “brand?” You’re only 25% of the way there.

08/04/2025

AI is OK for businesses that are "OK."
If your company is just run-of-the-mill and you don't believe it to be anything special, you got yourself an "OK" tool.
Gets the job done. Doesn't (usually) cause any troubles.

So, if you're OK with being OK, you've got my OK.