01/20/2023
Is writer’s block interrupting your 2023 content strategy? Content pillars are a great way to get organized!
Here are the pillars we use in-house to create consistently tapable content:
1. Inform: Keep your readers in-the-know with clear and concise information illustrated with eye-catching visuals and graphics. Make your content more relatable by using storytelling techniques to inform your audience.
2. Educate: Teach your audience something new by simplifying complex concepts with bite-sized takes. Use examples and case studies to illustrate your points, make them more relatable, and incorporate multimedia elements like videos and infographics to bring your content to life.
3. Engage: Interactive features, including polls and surveys, encourage your audience to share their ideas. Not only will this make your content more engaging, but it will also show that you value their input and want to hear from them.
4. Inspire: Share stories of challenge, triumph and achievement. Use quotes, affirmations and other motivational content to uplift your readers. Include meaningful videos and infographics that make your content more memorable.
5. Entertain: Entertaining content is a surefire way to keep your audience engaged and coming back for more. From witty blog posts to humorous podcasts, ensure you're providing your audience with something enjoyable to watch, read, and listen to.
5. Activate: Invite your audience to take the next step with a clear call-to-action. Examples of clear calls-to-action include “Book Now,” “Connect with Me” and “Learn More.”
TL;DR ——> swipe left.