12/30/2024
2024 will soon be slamming its door in our face so our rebels are taking a final glance at some of the trends they foxed with this year.
Last up: SMALL BIZ/BIG WINS
"Turns out, size does matter.
We've seen it all this year: the predictable cyclical and homogenized mergers between the big agency guys but, more foxing exciting (and fun) to watch are the independent creative agencies scoring BIG wins (touchdowns, even).
Between Superbowl spots, awards galore, and growth into new markets, 'little' is celebrating BIG in 2024. You know who you are ;)
Brands are realizing that small shops are where the talent lives and that you don't need a bloated barge to make real impact and drive business. I, for one, am enjoying this industry rebellion."
-REBEL CHARITY