CMCG.USA, Chicago, IL (2026)

09/21/2022

5 crucial points for a successful promotion start 🚀

Follow these five steps to reduce project start time and get the desired result:

✔️ Define your goals. Objectives must be specific, achievable, and consistent with business objectives. Preferably, determine the time frame in which you want to implement them. For example, "increase the number of customers. At present we have 20 applications per month. We want to increase this at least twice in the first month of work. "

✔️ Make a list of your competitors. This list will significantly reduce the start time of the project, because we only have to analyze it and draw conclusions.

✔️ Analyze your target audience. Who makes the most purchases? Where do these people live? Gender? Age? Income and preferences? The more data you collect about your customers, the better and more accurate the offers will be, and hence the leads.

✔️ Gather objections and frequently asked questions. Thanks to this list, we will be able to more accurately close objections and address the pains of your customers.

✔️ Gather all your business content in one folder—photos, videos, previous creatives, and anything else you find useful.

Remember: the more complete and reliable data you provide us with, the more likely we will exceed your expectations 😉

09/21/2022

Feedback ♻️

We are very pleased when you send us feedback about the work we have done. It inspires us. 🤗⠀

Also, your feedback could help people who aren't sure if they should contact us or not.

Here is one of them from the NY express delivery:

"We express our deep gratitude to the CMCG team for the excellent work in creating a new brand for our company and bringing all materials into a brand book.

The task of the agency in this project was to create a logo and brand identity in the shortest time. Each employee was professional and prompt in their approach! Several versions of the brand logo were submitted ahead of schedule, which came as a pleasant surprise.

Comment Like and Share💯

09/21/2022

Check list Is your profile ready for promotion?

Everyone thinks that the main thing is to correctly set up targeting and that there are going to be big sales right at the moment. But in reality, it's just a well-thought-out illusion. The person who came to your profile simply has nothing to latch onto: there is no understanding of what the page is about, which means there is no reason to follow you or your brand.⠀

important. You have only a few seconds to catch the attention of potential followers and convince them to follow you.

We have prepared a guide of 5 main points that you need to take care of before starting the targeted promotion.

✔️ Fill out your profile with interesting and useful content. Use a single style feed, expert posts, or headlines that reveal the pains of your target audience.

✔️ See if your avatar makes you stand out from your competitors. Are the inscriptions readable and do they match the subject of your profile?

✔️ Make sure that your nickname is easy to read and remember and captures the essence of the brand. The nickname should not consist of numbers, complex hissing sounds (sh, ch, tz, tsh, etc.), and a large number of symbols.

✔️ Make sure that your profile header is understandable and unique.

Make your highlights. They should match the style of the profile, answer the most frequently asked questions, and contain only the necessary and relevant information.

And if you don’t know how to arrange it all, please contact the full-cycle CMCG agency. And we will help you to make your profile perfect and efficient! 💯

09/21/2022

Digital promotion for the Social Media Summit Our goals were:
▫️ to develop a digital strategy to promote the Social Media Summit;
- to develop sticker packs for different niches and different needs.
▫️ to develop a strategy to attract different audiences who could come to the Summit through different digital platforms.
▫️ to research the effectiveness of each of the channels as well
▫️ to increase audience loyalty and establish partnerships between different companies.

♻️ Challenges include: — creating one-of-a-kind illustrations that convey a specific emotion or situation; distributing sticker packs at the Summit; and launching a public relations campaign emphasizing the significance of such an event in digital marketing.

☝🏻 Solution:
The marketing strategy by CMCG helped the Summit organizers to solve the main task—it made the event recognizable and the audience loyal. Instead of the usual pictures or symbols, people sent stickers that best conveyed an emotion, an idea, or a situation.
▫️ Our designers decided to develop images of company mentors and created bright animations. We also decided to promote the Digital Summit for partnerships.

✅ Results:
The creation of corporate stickers has increased the loyalty of consumers and business partners.
We managed to develop a strategy that involved companies from different countries attending this summit.

✔️ For example, a museum in Europe has released a sticker pack with images of famous paintings in the gallery, and the bank has created a sticker of a character that is recognizable to users of the service.

Our marketers have developed an exclusive visual for promoting the Summit and have developed a PR company with influencers from around the world.

👉🏻 Thanks to this strategy, the platforms where the information about the summit appeared increased the reach of users, and sticker packs increased the number of downloads by 50%.

09/21/2022

How are projects launched in CMCG?

We start with a strategy in every project, whether it’s a small or big business, online or offline communication, and we analyze the result and improve it with our marketing experts. Let's take a closer look 😉

☝🏻 To begin with, we sign a contract and create a chat with the client. In the chat, we connect the client, the head of the agency, and all the specialists who will lead the project to the chat.

Further, we have a task - to study the project and completely immerse ourselves in it. After that, a repeated call is made with the client to clarify the details.

Therefore, this stage, perhaps, deserves special attention 👌🏻

The key to high-quality work performance is to understand exactly what you expect after working with us, so all our processes are divided into several stages:
1. Completing technical specifications in a concise and clear manner.
2. Strategy creation
3. Finalization and coordination of details

Based on all the information, the targetologist creates an advertising launch strategy. The specialist assigns a task for creatives to the design department and gains access to accounts. For the entire preparation, up to several days are allotted for the entire preparation.

Only by observing all the points, you achieve the result that you need!

That is why the average period of cooperation with a client is 6+ months. We even have projects that we have been working on for more than a year 🔥

09/21/2022

Only facts 👌🏻
⠀
Well, here are 10 facts about CMCG and our team. But only 8 are true.
Can you find two false ones?

1. Concept Marketing and Communication Group is a complex marketing agency with 15+ years of successful projects and a professional team of experts.
2. Our portfolio shows the high level of expertise and deep involvement of our team only in B2B projects.
3. Our experts have completed over 2300+ successful projects in different spheres of business. We have over 500 clients. Among them are such well-known brands as Danone, BMW, Heineken, Hyundai, Jacobs, Moverte, etc.
5. We start with a strategy for every project, whether it’s a small or big business.
6. Our experts work in the spheres of marketing, design, and web development.
7. Our agency was founded in 2007 in Chicago.
8. We have only one office-in the USA.
9. We offer you services in the following areas: marketing, branding, design, digital marketing, and web development.
10. Our experts are ready to provide efficient ideas that will grow your business and make your brand more recognizable.

Write your options in the comments. A little later, we will tell you what is true and what is not.

09/21/2022

Personal brand. A necessity or a waste of time?

Many people think that a personal brand is about thousands of subscribers and blogging. But it's not about that at all.

A personal brand is needed not only for public people. Even if you work as a lawyer or teacher, it will help you become a sought-after specialist. Because human nature is so well-organized, when the time comes, we turn to those specialists we know for assistance. And the stronger your personal brand is, the more in demand you are as a specialist. We can say that a personal brand is a certain image that is not created in one day. And when people hear your name, this is the image they represent. In a nutshell, your personal brand is your reputation.

When personal branding is required,
✔ When there is high competition in your field.
✔ When the payment for the services of a popular specialist is much higher than yours.

Why is it worth adding:
▫️ People are more willing to trust people than a brand without a face.
-You add emotions to your business, and emotions sell best. It is much easier to set a price tag higher due to your name.
▫️ When a personal brand works for you, it's easier to move to another niche, open a new business.

You need to work on a personal brand, invest a lot of resources in recognition and popularity. A personal brand will not lose value over time. If you develop a personal brand, it will last forever. Or to quote the classics: "First you work for a name. And then the name works for you. "

09/21/2022

A marketing strategy for Expo2020 Dubai 🥦

This project was completely new to the market, so there were some risks before launch.
Our goal was to think through every detail to bring the brand to market in the B2C area without financial losses. At the launch of the product, we focused on consumers from Europe and the East.

☝🏻 Special attention was focused on the visuals because it was necessary to make a unique trade offer for the eco brand with a lot of competitors in this niche, which would be of interest to potential consumers.

We develop a marketing strategy for the new product and do the following:
▫️Make a comprehensive analysis of the market: from the analysis of the target audience to the development of a brand book.
-Create a series of 12 different packages with 35 different SKUs.
▫️Launch a PR campaign for the product in Dubai.

As a result, an integrated approach to work has helped to create an interesting and concise version of a product.

We developed a creative strategy as well as a communication plan with the consumer. That is, our team has created a new format of promotion for the brand based on the analysis of the target audience and the demand situation. We managed to develop a step-by-step action plan for promotion on social networks, search engines, etc. In addition, part of the work was focused on a PR campaign in Dubai, which helped to promote a new product.

09/21/2022

Concept Marketing Communication Group offers you services in:
✔️ Marketing: marketing research, marketing strategy,
✔️ Branding: brand identity, brandbook
✔️ Design: graphic design, illustration, 3D design
✔️ Digital marketing: search engine, optimisation, social media marketing, PPC (Google ads)
✔️ Video production: video presentations, short videos, animation
✔️ Web development: website development, application development, website audit, copywriting.

This is an incomplete list of services. Even with such a summary, you may come across unfamiliar words and you may not understand why you should implement these tools in your business. We will gradually talk about each point-just stay tuned for new publications.

Our goal is efficient work. Therefore, for each company, its own set of services is selected depending on the tasks. Our experts are ready to bring your ideas to life 💫

Do you know exactly what your business needs? Or are you lost in the amount of information?

09/21/2022

As you already know, every successful project starts with strategy development👌🏻

This is actually a necessary stage of successful promotion☝🏻
⠀
Therefore, below is the list of 5 best books on strategy for business and corporate📚

✔️ Blue Ocean Strategy: How to Create Uncontested Market Space and Make the CompetitIrrelevant by W.
by W Chan Kim & Renee Mauborgne

This is a ground-breaking strategy book that has sold 3.5 million copies worldwide. Many thought-leaders and business giants read, assessed, and applied the step-by-step process given in this book. It’s an unmissable book if you are a student of strategy. Blue Ocean Strategy typically refers to creating a blue ocean for your company and erecting barriers to competition.

✔️ Good Strategy, Bad Strategy. The Difference and Why It Matters
by Richard Rumelt

With nearly 700 positive ratings on Amazon, this book has grown in popularity since its publication in 2011. For Rumelt, the heart of good strategy is insight into the power in any situation, and into the response. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy.

✔️ Playing to Win. How Strategy Really Works
by A.G. Lafley and Roger L. Martin

The strategy is simple but not easy. Because strategy propels people and organizations to make difficult choices when they can make easier ones!

✔️ Good to Great. Why Do Some Companies Make the Leap and Others Don't?

09/21/2022

Feedback from customers is like a piece of sunshine on a cloudy day. That's what they mean to us 🙌🏻 And we're very grateful when we get them.

Feedback from Danone company:

"CMCG got us interested because they are the best market research company and clearly understand what they are doing."

If you want to work with professionals who have many years of promotion experience, feel free to contact us. 📩

09/21/2022

SMM STRATEGY: How does it work?

SMM-strategy is a guide for your business in media from "point A" to "point B". Every strategy has its own business and marketing goals: sales, recognition, increasing customer loyalty, etc.

What is an SMM-strategy?

✅ Goal setting Here we set clear and achievable goals: increase brand popularity; sales increase; gain more customers; etc.

✅ Analysis of platforms An SMM-strategy necessarily includes an analysis of the current situation. The specialist studies the site, the industry, the catalog of goods and services, and the social reputation of the brand. To get started, we need to set a "reference point"—to analyze your pages and references to them.

✅ Analysis of the target audience Here we identify the main segments of the target audience, their pains, fears, and objections, in order to build a content strategy and promotion plan based on this information.

✅ Analysis of competitors On the basis of the analysis, we develop ideas to stand out from competitors. For each client, we take about 5-7-10 competitors, analyze their communication channels, online reputation, their advantages, and USP in order to be one step ahead. It is important not only to capture the attention of the audience of competitors but also to entice part of it to the client.

✅ Positioning. In this part, we define how users will perceive us, what emotions we will evoke, and what people will associate the brand with. Positioning is done only after the previous stages, as it must meet the results of the study, separate the brand from competitors, and respond to audience pain.

✅ Content strategy. How will the profile look? What kinds of posts will there be? It's all about content strategy. The content strategy is usually compiled for 6 months, the strategy itself and the plan-for a month.

✅ Flow chart-paid traffic. Here we consider all types of promotion: target, bloggers, etc. We define goals, channels, kpi. And what the kpi of paid traffic is, we will tell you very soon.

We do not start any project without a clearly defined strategy. After all, the result for the client is important to us.

CMCG.USA

09/21/2022

09/21/2022

09/21/2022

09/21/2022

09/21/2022

09/21/2022

09/21/2022

09/21/2022

09/21/2022

09/21/2022

09/21/2022

09/21/2022

Address

Telephone

Website

Alerts

Contact The Business

Shortcuts

Share

Category