05/25/2023
Effective communication is crucial for avoiding wasted ad spend and maximizing ad campaign performance.
Here are the key ingredients of a successful reporting call:
1️⃣ Updates and housekeeping:
→ Share updates on your business and industry news
→ Catch up on business matters
→ Introduce team members
→ Schedule a future call
2️⃣ Performance reporting:
→ Month-over-month and year-over-year comparisons
→ High-level insights that inform upcoming decisions
→ Transparent performance reports
→ Important trends and insights
→ Data in graphs
3️⃣ Reporting insights and recommendations:
→ Detailed reports and recommended updates
→ Cover the major findings
→ Strategic discussions
4️⃣ Strategy planning and testing discussions:
→ Discuss A/B testing, optimization, and content strategy
→ Performance report reviews and recommendations
→ Strategy and testing discussions
→ Collaborate on new campaigns
5️⃣ Next steps for both teams:
→ Wrap up the call with clear tasks and deadlines
→ Follow-up email with the responsibilities
→ Timely implementation of to-dos
Remember, monthly reporting calls strike the right balance between reviewing performance and allowing sufficient time for strategic decision-making.
Here are a few tips for success:
→ Calls should provide insights, problem areas, and suggestions.
→ Check-ins between calls can be done via email or quick calls.
→ Use dashboards that consolidate data from various sources.
→ Data should be accessible and owned by your company.
→ Adjust the length and frequency based on complexity.
Effective communication drives success when working with a marketing agency.
Read the full article to learn more about our reporting calls, dashboards, and testing strategies.
https://bit.ly/3IFKQfC
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