Wilks Group

10/16/2025

As marketers, we know it’s all too easy to get stuck in a tactical rut of spend, analyze, optimize, repeat. But if you’ve been running the same creative playbook and are struggling to see business results, it might be time for a strategic reset.

Here are 3 signs you’re in need of a marketing reboot.
1️⃣ You are drowning in tactics but can’t prove ROI.
2️⃣ You are still talking to your customer the same way you did pre-2020.
3️⃣ Internal alignment is slipping between leadership, sales, and marketing.

If any of these sound familiar, it’s time to step back and refocus.
Our Strategy Blueprint process helps brands reconnect strategy with purpose, so you can re-energize your team and return to growth in 2026.

Let’s talk: [email protected].

09/16/2025

Heading into 2026, the pressure to deliver ROI has never been greater. Economic uncertainty, AI disruption, and budget scrutiny mean marketing teams can’t afford to rely on scattered tactics.

The solution? A strategy-first approach.

Our latest blog explores the Wilks Group Strategy Blueprint—a framework that brings clarity, alignment, and measurable results to your marketing plan. Plus, we’re sharing a free 2026 Marketing Planning Checklist to help you get started.

Read the full blog and grab your checklist here:

Every year, well-intentioned marketing plans are created to drive results, but many end up falling far short of goals even before they get off the ground. Why? Because they’re built upon vague goals, disjointed tactics, and are lacking in focus. The cost to businesses is staggering—according to ...

07/31/2025

Holiday buzz starts now—and we’re here to help you get it.

Our team at Wilks Group has placed products in Oprah Daily, Wirecutter, CBS, Forbes, and more—and we just launched a brand-new guide sharing how you can do it too.

Gift Guide Gold is your step-by-step roadmap to landing your product in top gift guides this season. From crafting the perfect pitch to building your media kit, this guide shows you what works (and when to start).
🎁 Ready to get your product in front of millions?
📖 Download Gift Guide Gold today and kick off your campaign the right way. http://bit.ly/45cKXcL

06/27/2025

Our team is heading to New York for the Summer Fancy Food Show, June 29–July 1 🗽🍽️—and we’re looking forward to connecting with the incredible brands shaping the future of the food and beverage sector.

This show is always a great reminder that the most successful brands are those that deeply understand the evolving needs of customers—and tailor their marketing strategies accordingly. 💡

We’ll be walking the floor, meeting with clients and partners, and talking with brands about what’s working (and what’s not) when it comes to marketing and growth 📈.

If you’re attending and want to talk strategy, visibility, or how to stand out in a crowded category—we’d love to connect. 🤝

Let’s talk about what’s possible.

&B 🍷🧀🥖

06/17/2025

We’re proud to share that Wilks Group has been named a winner in the 2025 PR News Nonprofit Awards in the Media Relations category! 🎉

This recognition celebrates our work amplifying the voices of purpose-driven organizations—and using storytelling to spark connection, drive awareness, and make a difference.

Our winning program highlighted The Community Solution Education System and its forward-thinking approach to higher education. By prioritizing access, innovation, and radical cooperation across its member institutions, The Community Solution is challenging the status quo to better meet the needs of today’s students.

Their mission is powerful—and we’re honored to help bring it to life. 🙌

06/09/2025

Is your brand gearing up for a busy trade show season? Don’t let all that prep go unnoticed.

Whether you're launching a new product or connecting with key buyers, PR and marketing can help you generate buzz before, during, and after the event.

Check out our latest blog for simple, smart ways to turn trade show traffic into real business results.

At Wilks Group, we understand how much time and investment goes into implementing a successful trade show strategy. It requires planning, creativity and hard work to pull together an effective show presence that both sells and propels your brand forward in a crowded space. Whether it’s a compellin...

05/30/2025

What a night! 🎉 We had a great time celebrating the launch of Manuscrito Tequila —a brand with a great story, eye-catching design, and tequila that definitely lives up to the hype.

At Wilks Group, we love seeing bold new brands enter the market, and this one is off to an exciting start. Congrats to the Manuscrito team on a successful launch!

05/23/2025

We had such a great time at UTILITY 2025 in Chicago! This event brought together chefs, restaurateurs, and makers for two packed days of creativity, innovation, and inspiration.

One of the highlights? Meeting the legendary Chef Rick Bayless - and yes, we got a selfie. A true culinary icon who continues to shape the future of food.

05/13/2025

Getting the most out of earned media requires more than just sending a press release. It’s about building relationships, crafting the right message, and knowing what will resonate with your audience. After 30 years in the game, we’ve learned a thing or two about what actually works.

Check out our latest blog for real, actionable tips: https://wilksgrp.com/blog/earned-media-that-works-real-tips-from-30-years-in-the-game/

For more than three decades our agency has successfully secured impressive earned-media coverage for clients. The secret of this success includes persistence, responsiveness, thoughtfulness and the ability to build strong relationships as trusted sources. With the media landscape continuing to shift...

05/07/2025

Our team has been on the ground at trade shows across industries — and we’ve seen it all. The brands that succeed don’t just show up, they show out.

Want to get noticed (and drive results) at your next show? Start with these 5 often-overlooked trade show opportunities.

📖

Attending a trade show this year? Smart move. This industry is surging past pre-pandemic revenue levels — it’s expected to hit $17.5 billion by 2028! — and both exhibitors and attendees are flocking to get in on the action.

04/29/2025

While we fully embrace remote work, we also know the power of real-life connection. Getting together to spark new ideas, dig into industry trends, and cook up fresh offerings for our clients. Stay tuned—exciting things are coming this summer!

We’re always inspired by brands that blend creativity and community. This month’s standout? Beverages from Untitled Art—artfully crafted and full of flavor. Cheers to great ideas, great people, and staying connected—wherever we're working from.

04/24/2025

Every brand has access to data — but the ones that win? They're doing something more.

At the Western Michigan Food Marketing Conference, one thing became clear: differentiation today requires bold creativity, agile thinking, and authentic connection.

Our latest blog explores:

✔️ Why data is the starting line, not the strategy
✔️ How to lead in innovation and collaboration
✔️ The game-changing rise of private label
✔️ Why empathy is your strongest growth engine

📖 Read now and discover what separates standout brands from everyone else: https://wilksgrp.com/blog/beyond-data-how-food-brands-can-differentiate-innovate-and-connect-in-todays-crowded-market/?utm_medium=email&_hsenc=p2ANqtz--eWp4xkJp8EOf-RlazdHNoOt86u8-9eQt_gPoiMWz3BS7F5IICR4vQ_7fdciJQZK2gSzo-YzPsNdGz-mzg9Lk37Uk1DQ&_hsmi=358050237&utm_content=358050237&utm_source=hs_email

At the recent Western Michigan Food Marketing Conference, one reality was made clear: in a world where every brand has access to the same tools, dashboards, and insights, differentiation demands something deeper — creativity, agility, and authentic connection.