Simple Machines Marketing

07/23/2025

Our own Ryan Burke walks through how it works and ideas for use cases. 🛠🤓

08/06/2024

Would you like to transform your manufacturing business with the IMEC Sprint to Success funded opportunity?

Here at Simple Machines, we're fortunate to work with several manufacturers and IMEC has an amazing program worth checking out for any Illinois manufacturers.

IMEC is offering fully funded projects designed to enhance your competitiveness with their recently launched Sprint to Success program. From expanding your business to improving your employee engagement, the projects are sure to meet your needs.
• Website Development
• Search Engine Optimization (SEO)
• Blueprint Reading
• Employee Retention
• Employee Engagement
• Maintenance Excellence
• Sales and Marketing Strategy
• Strategic Planning

Don’t hesitate! Claim your project: https://bit.ly/4eYiZFI

Questions about eligibility or need application help: [email protected]

07/30/2024

Looking to standardize your marketing and sales processes? HubSpot playbooks are your answer!

Playbooks have been a HubSpot staple for years, but they've come a long way since they were introduced.

Our latest blog explores how both teams can leverage these powerful tools to operate efficiently and consistently. Consistency is key for many reasons, but ultimately, it drives company growth and success.

Check out the post to learn more about how HubSpot playbooks can help you work smarter:
https://bit.ly/3A3o2oJ

Use HubSpot playbooks to help your marketing and sales teams work in effective, efficient and standardized ways.

07/23/2024

Manufacturers, could your business use a boost?

SPRINT TO SUCCESS with our partners at IMEC with a new, funded opportunity!

The team of industry improvement specialists at IMEC provides Illinois manufacturers with the tools and techniques to excel and compete globally. From engaging and retaining your employees to planning for success to building your brand, their hands-on approach ensures critical business improvements across a multitude of areas.
See project details and apply today: https://bit.ly/3VYvOax

*All projects must be completed by 12/01/2024. Funding is limited to one project per company. Eligible Illinois manufacturers in specified regions qualify.

07/16/2024

Always pressed for time? ⏱️⏳

We get it ... and have some tips!
HubSpot is always innovating with features that make life easier for sales and marketing professionals. Here are some tools you might have missed that can save you significant time and effort:

1️⃣ AI-Generated Workflow & Report Descriptions
Feature: HubSpot’s AI Customer Analysis Assistant
Benefit: Automatically generate descriptions for workflows and reports, making it easier to manage and understand your data.
How to Use: Enable in Settings > AI Assistants and use the "Generate" button in workflows and reports.

2️⃣ Content Remix Tool
Feature: Content Remix
Benefit: Repurpose existing content into various formats like landing pages, ads, social media posts, and more.
How to Use: Navigate to Content > Remix, select your content, and transform it with a few clicks.
3. Expanded Workflow Triggers with New Date Options

3️⃣ New Calendar date and date property triggers
Benefit: Schedule workflows to trigger before or after specific dates, and set up recurring workflows without Operations Hub.
How to Use: Use date properties in workflow settings for customer follow-ups, event promotions, special occasions, and contract renewals.

4️⃣ Hidden Form Fields
Benefit: Collect valuable contact data without visible form fields, perfect for tracking actions like webinar signups or eBook downloads.
How to Use: Add hidden fields in the form editor, automate property updates based on submissions.

5️⃣ Content Remix Tool
Benefit: Quickly generate blog posts, social media content, and more using HubSpot's AI tools, ensuring consistency and saving time.

How to Use: Use the AI tools in your content creation workflows to produce tailored, high-quality content efficiently.
These features not only streamline your processes but also ensure your efforts are more effective and targeted. If you’re looking to leverage HubSpot to its fullest potential, contact us. We’re here to help you maximize your CRM and marketing strategies.

Give one or all a try and recoup some of your most valuable resource ... TIME!

Read more here: https://bit.ly/3W4wnQ6

The pace of new HubSpot features in the last few months has been a lot to keep up with so we put together a short list of some favorites.

07/09/2024

Accelerate your manufacturing success with the "Sprint to Success" program from our partners at IMEC!

Choose from a range of fully funded projects tailored to boost your competitiveness. Whether it's expanding your business, enhancing brand visibility, upskilling your workforce, or achieving strategic goals, IMEC is committed to helping you thrive.
• Website Development
• Search Engine Optimization (SEO)
• Blueprint Reading
• Employee Retention
• Employee Engagement
• Maintenance Excellence
• Sales and Marketing Strategy
• Strategic Planning

For program details: https://bit.ly/3XWly5f

Questions about eligibility or need application help: [email protected]

06/27/2024

Our very own Charlie Nadler took a spin through the new HubSpot navigation and shared his tips on using it more efficiently in a guest blog for

While there's been some grumbling, this change is pretty painless. Check it out!

https://bit.ly/3KYNjm9

(And thanks to Nick Zeckets and Julia Winn for giving us the opportunity!)

Why is it that so many B2B marketers aren’t using social media it to its full potential? We're referring to LinkedIn and its potential to drive awareness and generate demand. 

06/06/2024

As a HubSpot Solutions Partner, we do SO. MANY. HubSpot. Audits.

We recently looked over the last 50 we've completed and figure our insights were worth sharing. In our latest blog, we look at some of the common challenges we've seen and given some actionable takeaways that can help you optimize your HubSpot usage.

Our audits often uncover problems like:
⁉️ Data Quality Issues
📈 Neglected or Confusing Deal Pipelines
🛠️ Underutilization of HubSpot Tools
😕 Lack of Organization

Sound familiar?

If you're facing similar concerns, we're here to help. Our expertise can guide you to a more efficient, effective HubSpot setup.

Discover the full insights here: https://bit.ly/4aObdLr

05/30/2024

We're excited to see our client, Bright School Kits soar to new heights with HubSpot!

We've been working together to enhance their HubSpot use and processes. Our mission: to equip them with the tools, processes, and automation needed to scale their services.

✔️Conducting a thorough HubSpot audit and implementation
✔️ Integrating an association label automation app
✔️Streamlining sales and onboarding processes
✔️Providing comprehensive HubSpot training for their sales and customer success teams

Check out the details in our case study ⬇️
School Supply Kit Company Automates Sales and Onboarding Processes with HubSpot Sales Implementation and Training | Simple Machines Marketing

See how Bright School Kits automated sales with HubSpot, trained their team and addressed data integrity with help from Simple Machines.

05/23/2024

Wondering about last month's ad clicks and conversions or organic traffic boosts?
Those are important metrics!

Regular reporting is a must to measure marketing success, ROI, and guide strategic decisions. Monthly reports ensure you stay on track and can pivot as needed.

But what reporting tool should you use? Two we like are Databox and Looker Studio. Databox is known for its sleek design and user-friendly comparisons, and Looker Studio for its advanced customization and detailed insights.

Which one is right for you? Read our latest blog to learn more:
https://bit.ly/4bRt30Y

Reporting is crucial for businesses to measure the success of their marketing campaigns in concrete terms. Compare Databox to Looker Studio.