Semiserious

Semiserious Fun sells. 1. Here at Semiserious, we stand by the truth that fun sells.
2. We specialize in brand personality™.
3. (Anything legal, that is.)
5.

We live by the raw, proven mathematics that unexpected + unconventional = unforgettable.
4. We know that if you can make people laugh, you can make them do anything. We break rules on the reg, for example, we said there would be three things here and we just listed 5.

05/18/2026

How many insane branding ideas can we come up with for the new skincare trend: salmon s***m? The limit does not exist. NEW episode out now on YouTube or in the link in our bio!
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Salmon s***m (PDRN to be exact) is the next big thing in anti-aging skincare, but no one is having any fun with the branding, even though the innovative product is primed for a comedic brand identity.. In this episode of “Can They Brand That?”, Semiserious founders Allie LeFevere and Lyndsay Rush Sanders pitch brand strategies ranging from bold business names to humorous ad campaigns to viral mascots to a disruptive brand voice with the mouth of a sailor to rebranding wrinkles as “waves,”...all in 20 minutes with no script, no prep, and no edits. It’s loads of fun and as spunk-y as you’d expect from the world’s first humor branding agency.

05/14/2026

Our Hot Dog Water is distilled fresh from Glizzy Falls…

This week’s episode of Can They Brand That? builds an entire brand identity in just 20 minutes. We live-streamed our fully-improvised, creative brainstorm for Hot Dog Water (yes, really) including a brand name, tagline, campaigns, mascot, and product lines. And it was as weird as it sounds. Watch the whole thing on YouTube or in the link in our bio and tune in next week for another live episode!

05/13/2026

In today's episode of Can They Brand That? we're whipping up real branding for a fake skincare brand, in 20 mins, with no prep! Play along with us in the comments over on YouTube, as we ideate name, tagline, brand positioning, voice & visual identity, packaging, ad campaigns, etc. etc. etc. at lightning speed! https://www.youtube.com/

05/13/2026

You can picture it, though, can’t you? CAN’T YOU???

Can we build a real brand for a fake product in 20 minutes, LIVE on YouTube, and fully improvised? What if the product was HOT DOG WATER? You heard that right, and you’re gonna have to watch to find out. Go check out this week’s full episode on YouTube or in the link in our bio!

05/12/2026

A BREAKTHROUGH mid-episode thanks to Scott in the comments.

Can we build a brand in 20 minutes, LIVE on YouTube and fully improvised? What if the product was HOT DOG WATER? You heard that right and you’re gonna have to watch to find out. Go check out this week’s full episode on YouTube or in the link in our bio!

05/06/2026

In today's episode of Can They Brand That? we're whipping up real branding for a fake CPG brand, in 20 mins, with no prep! Play along with us in the comments over on YouTube, as we ideate name, tagline, brand positioning, voice & visual identity, packaging, ad campaigns, etc. etc. etc. at lightning speed! https://www.youtube.com/

05/06/2026

We don’t talk about Rick Moranis enough. For more timely pop culture commentary, tune in today at 12p CDT for a new live-streamed episode of CAN THEY BRAND THAT?

ICYMI we turned our favorite client exercise into a branding game show called Can They Brand That? where we pick a brand, set the clock for 20 minutes, and try to build a brand identity from scratch (including brand name, tagline, campaigns, brand activations, visuals, etc.) with no rules, no prep work, and no parameters. Watch the new LIVE STREAMED episode about coffee helmets (like a beer helmet, but better) on YouTube or in the link in our bio!

05/01/2026

Legend has it they’re still trying to make “hand” wordplay work.

This week’s episode of Can They Brand That? builds an entire brand identity in just 20 minutes. We live-streamed our fully-improvised, creative brainstorm for coffee helmets including a brand name, tagline, campaigns, mascot, and product lines. And it was as weird as it sounds. Watch the whole thing on YouTube or in the link in our bio and tune in next week for another live episode!

04/29/2026

In today's episode of Can They Brand That? we're whipping up real branding for a fake coffee helmet brand, in 20 mins, with no prep! Play along with us in the comments over on YouTube, as we ideate name, tagline, brand positioning, voice & visual identity, packaging, ad campaigns, etc. etc. etc. at lightning speed! https://www.youtube.com/

04/29/2026

Oh ya know, just a 90’s “save the rainforest” style brand identity for edible, plantable un**es. ➡️➡️➡️We’re LIVE again today at 12p CDT for a brand new episode! Tune into YT @ semiseriousagency and brainstorm along with us in the comments!

Can we build a brand in 20 minutes, LIVE on YouTube and fully improvised? What if the objective was building a compostable underwear brand in honor of Earth Day? You’re gonna have to watch to find out. Go check out this week’s full episode on YouTube or in the link in our bio!

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