Zócalo Group

06/21/2017

Congrats team!!

Proud to share that "Battle Test: A Nissan 360-Degree Virtual Reality Experience” has been awarded a Bronze Mobile Lion in the 360-Degree Video Category at Cannes Lions International Festival of Creativity. Huge congrats to our client Nissan, partners and the team! bit.ly/2syx0TY

06/02/2017

Twitter can be a great place for engagement, we all love GIFs, some brands still haven't learned from Boaty McBoatface, and more in our latest Notes from Paul.

05/19/2017

This week in Notes From Paul M. Rand, we're talking about Snapchat, TV on social, those shapely soap bottles, and more.

05/05/2017

What we're talking about at ZG this week. Let us know what you think in the comments.

04/04/2017

What we're talking about this week: fake news, appointment viewing on social, the death of follower campaigns and more.

. With the ability to search various videos for specific products, brands will have an opportunity to leverage product placement in new ways. Google has essentially changed the game when it comes to SEO. As we continue to travel towards a future where video, VR and AR are the mediums of choice, we’r...

03/30/2017

It's almost F8 time, and with this news, we're more excited than ever. What are you hoping to see come out of Facebook's annual developer conference?

Facebook will reveal at its F8 conference a new class of group bots that work inside Messenger group chats. These group bots can keep users informed about..

03/20/2017

Congrats to our Nissan client for being a finalist in the Shorty Awards for our Mother's Day campaign! We're so proud of the work we get to do every day, thank you to the entire team who worked so hard to make this project a reality.

The Shorty Awards honor the best content creators and producers on social media: Twitter, Facebook, YouTube, Tumblr, Instagram, Snapchat, Vine and the rest of the digital world.

03/08/2017

Our CEO Paul M. Rand talks the power of millennials, chatbots, smileys & more in his latest for Advertising Week.

However, the market is starting to recognize this disconnect. Nearly everyone is online and able to be targeted—including buyers and influencers—so it makes sense that B2B brands would want to reach their audience where they spend the most time. Winning over key influencers can immediately impact s...

03/03/2017

Check out the latest Notes From Paul, for all the latest social media news.

03/03/2017

Our CEO Paul M. Rand tackles the tricky subject of brand trolling for Campaign US. Should your brand test out a sassy Wendy's style persona or should you stick what you know and avoid the inevitable Pepe moment?

Brands engaging only in polite conversation often pull-their-punches, but when they "turn to the dark side" the gloves quickly come off, writes the president and CEO of Zocalo Group.. From Campaign US

02/22/2017

Check out our latest for The Huffington Post to see what we're talking about this week.

By Paul M. Rand, President and CEO of Zócalo Group Facebook Coming Clean, Twitter Trolling in the Age of Trump and Influencers Going Rogue THA...

02/22/2017

Our very own Paul M. Rand weighs in on YouTube's decision to cut 30-second unskippable ads. Let us know your thoughts in the comments.

Ad executives say users won't miss them and they welcome the challenge of shorter ad formats.. From Campaign US