Datassential

Datassential Datassential is the leading food & beverage intelligence platform. Every trend “has a story” behind it, and Datassential is ready to help you tell that story.

Datassential brings clients real-world trend information in Foodservice and Consumer Product Goods. Our research spans across the globe in food innovation research, as well as popular and consistent trend reporting and flavor profile summaries. Visit Datassential.com to learn more about our products and how our research can benefit your organization.

Here are the trends you need to know, before the leaves and snow... 🍂☃️Seasonal flavors and LTOs keep arriving earlier e...
09/03/2026

Here are the trends you need to know, before the leaves and snow... 🍂☃️

Seasonal flavors and LTOs keep arriving earlier each year. Winter staples like candy cane and gingerbread are now indexing among the top fall flavors, well ahead of the winter holidays. Next week, join Datassential's Jaclyn Marks and Renee Lee Wege on Thursday, September 10 at 12pm CT for our Fall & Winter Trends webinar.

We'll cover:
• Which flavors and ingredients are working hardest on fall and winter menus
• How fall and winter flavors are starting to blur into earlier seasons
• The LTOs consumers rated as most unique, cut by generation, and across various categories to spark your innovation
• Insights on refreshers and non-alcoholic beverages, including a look at which non-alc beverages GLP-1 users are sipping on

Whether you're planning your next LTO or trying to get ahead of where seasonal demand is moving, this webinar will give you the data to plan with confidence.

Save your spot ➡️ https://hubs.la/Q04wzn_Y0

All registrants will receive the recording, so sign up even if you can't make it live.

Ask AI about the European food and beverage market and you'll have an answer in seconds. But can you prove it?The gap be...
09/02/2026

Ask AI about the European food and beverage market and you'll have an answer in seconds. But can you prove it?

The gap between a fast answer and one that holds up is where deals are won. That's the focus of Europe in a Bite: Selling Food & Beverage in the Age of AI, our new two-part webinar series.

🔍 23 September: where AI creates real value in F&B sales, and where it doesn't
🎙️ 21 October: a fireside chat with industry leaders on what real adoption looks like

Register now (includes on-demand recordings): https://hubs.la/Q04v_CL30

Atlanta, we're on our way! Next week, connect with Datassential at QSR Evolution, September 8–10. Don't miss Kelley Fech...
09/01/2026

Atlanta, we're on our way! Next week, connect with Datassential at QSR Evolution, September 8–10. Don't miss Kelley Fechner, SVP Customer Experience, on stage Thursday, September 10 as she closes out the show with a look at the four LTO strategies restaurant chains use to drive menu growth, backed by Datassential's Launches and Ratings data.

Catch the full session lineup and event details here: https://hubs.la/Q04w45zp0

Datassential is heading to Berlin to join the German pastry community at this year's Konditoren Summit, hosted by the De...
09/01/2026

Datassential is heading to Berlin to join the German pastry community at this year's Konditoren Summit, hosted by the Deutscher Konditorenbund. 🍰

We'll be there with the data behind the conversation: the flavours, formats and consumer expectations across menus in Germany, Europe and beyond.

Stop by and ask Thorsten Eichholz, our Regional Director of Sales, what we're seeing right now.

Event details: https://hubs.la/Q04w0pQG0

Mediterranean cuisine had its biggest year in American chain dining, and the Datassential 500 shows exactly why. Five n...
08/31/2026

Mediterranean cuisine had its biggest year in American chain dining, and the Datassential 500 shows exactly why.

Five new Mediterranean and halal concepts joined the ranking this year. CAVA continues to lead the pack, but it's the newcomers like Hummus Republic and The Great Greek Mediterranean Grill showing this is bigger than one brand's success.

So what's driving this category's rise? Get the full breakdown 👇
https://hubs.la/Q04vZM0R0

08/27/2026

Pack your appetite. Bring your best ideas. Leave room for guac.

Datassential’s Elevate Gather & Graze is headed to Costa Mesa, CA, September 23–24, 2026 — and it’s serving up the kind of foodservice inspiration you can’t get from a slide deck alone.

Think:
• A SoCal dine around
• A behind-the-scenes visit to El Pollo Loco HQ
• Conversations on menu innovation, loyalty, and what’s next
• A “Guac Against the Clock” workshop, because insights taste better with avocados

This event is exclusively available to Datassential subscribers, with registration included for one representative per Elevate member organization.

If your team is looking for fresh ideas, sharper innovation, and a little Pacific-breeze networking, this is your sign to gather, graze, and get inspired!

Interested in learning more? Check out ➡️ https://hubs.la/Q04vt4BW0

Net alcohol consumption among GLP-1 users is down 23%. So, what's in their glass instead?We mapped the non-alc beverages...
08/26/2026

Net alcohol consumption among GLP-1 users is down 23%. So, what's in their glass instead?

We mapped the non-alc beverages that GLP-1 users like more than the average consumer by each stage of Datassential's Menu Adoption Cycle. Compared to the average U.S. consumer, GLP-1 users have:
🥛 1.5x higher affinity for protein shakes
🍹 1.6x higher affinity for mocktails
☕ 2.0x higher affinity for mushroom coffee
🥤 2.4x higher affinity for Vietnamese lemonade

Consumer affinity for specific groups like GLP-1 users, drinkers, non-drinkers, and travel & leisure customers is now available on our platform, so you can tailor your story to the consumers you care about most.

Dive into the data with our team. Reach out to learn more 🔗https://hubs.la/Q04vpfVH0

As the foodservice industry keeps evolving, having leaders who understand both the data and the relationships behind it ...
08/25/2026

As the foodservice industry keeps evolving, having leaders who understand both the data and the relationships behind it matters more than ever. Our recent commercial leadership promotions reflect our continued investment in the people driving that work forward.

Congratulations to Megan Lynberg, promoted to Executive Vice President of Sales, and Amanda Torgerson, promoted to Vice President of Account Management. Together they bring 25+ years of combined foodservice and account management expertise, and a shared commitment to helping our customers turn data into action.

Congratulations again, Megan and Amanda! We're fortunate to have you leading the way. 🎉

Learn more: https://hubs.la/Q04vcd_70

We're heading to Prosper Company's flagship event, Prosper Forum, next week in Orlando, where top C-suite executives fro...
08/11/2026

We're heading to Prosper Company's flagship event, Prosper Forum, next week in Orlando, where top C-suite executives from across the industry will gather to elevate the future of foodservice and hospitality.

If you're there, catch Datassential's sessions and connect with Megan Lynberg, Shara Orem, Allison Bollinger, and Caitlin Root. Also celebrating Allison Bollinger, who joined the 2026 Accelerator cohort!

🗣️ Monday, August 17 from 4-5pm with Megan Lynberg, EVP of Sales:
• The Prosper CEO Foresight Project — A Forward-Looking Executive Decision Model
Combining consumer insights, executive intelligence, and forecasting to help leaders make clearer, more confident decisions.
• Trust Is the Brand — Redefining Value Beyond Price
Why trust, not price, now drives long-term customer loyalty and brand resilience.

Prosper Forum is invite-only. Learn more: https://hubs.la/Q04sGCxw0

Can't make it to Orlando? Join us at Prosper Accelerate, October 28-30 in Dallas, for 30+ breakout sessions and networking across marketing, finance, operations, and supply chain. Use code DSPartnerAcc1250 to save $250. Register: https://hubs.la/Q04sGR1w0

Value feels like it's everywhere right now. But is it actually working?New data shows consumer value ratings peaked back...
08/11/2026

Value feels like it's everywhere right now. But is it actually working?

New data shows consumer value ratings peaked back in 2020, meaning shoppers are harder to impress with value than they used to be, even as combo and value meal introductions keep climbing.

Join our Simply Smarter webinar, State of Value, this Thursday, August 13 at 12pm CT with Claire Conaghan and Megan Lynberg.

What you'll learn about:
• The evolution of combo/value strategies across restaurant segments
• What high-performing value items have in common
• Segment-by-segment breakdown of what's driving consumer value ratings
• Actionable insights you can apply to your next value launch

Can't make it live? All registrants get the recording.

Register now ➡️ https://hubs.la/Q04sB3fr0

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