Datassential

Datassential Datassential is the leading food & beverage intelligence platform. Every trend “has a story” behind it, and Datassential is ready to help you tell that story.

Datassential brings clients real-world trend information in Foodservice and Consumer Product Goods. Our research spans across the globe in food innovation research, as well as popular and consistent trend reporting and flavor profile summaries. Visit Datassential.com to learn more about our products and how our research can benefit your organization.

Foodservice operators don't want another generic pitch. They want reps who know their business.In our latest GTM Series ...
06/18/2026

Foodservice operators don't want another generic pitch. They want reps who know their business.

In our latest GTM Series episode, we showed how AI is changing what "showing up prepared" actually looks like in F&B sales — from automated, personalized talk tracks to data-grounded product concepts built without ever leaving your own AI chat.

Watch the recording to see it in action:
→ Live demo: Sales Strategy Builder
→ Live demo: Datassential insights via Claude chat
→ How to think about AI implementation for your team

📹 https://hubs.la/Q04lWxf_0

"All of it gets sharper once Datassential is part of the workflow." — Brian Barbara, CRO, Rockenwagner BakeryBrian Barba...
06/16/2026

"All of it gets sharper once Datassential is part of the workflow." — Brian Barbara, CRO, Rockenwagner Bakery

Brian Barbara has spent the last decade building sales teams that lead with data instead of instinct, and he's brought Datassential into 3 different organizations to do it.

He sat down with us at Elevate to talk consultative selling, why a bread business tracks coffee trends, and what it really takes to win in today's market. Read the full Q&A → [link]

Next week, Datassential's own Renee Lee Wege kicks off the IFMA The Food Away from Home Association Marketing & Sales Co...
06/11/2026

Next week, Datassential's own Renee Lee Wege kicks off the IFMA The Food Away from Home Association Marketing & Sales Conference as the opening keynote speaker!

Her session, "Growth Under Pressure: Navigating the Contradiction Economy," digs into something we're all seeing in the data right now: consumers say they're pulling back, but they're still spending when the occasion feels worth it. The traditional rules around value, loyalty, and spending no longer fully apply.

Renee will walk through what's actually driving demand in 2026 and where the real growth pockets are for operators and manufacturers. If you're trying to make sense of the current foodservice landscape, this is a great place to start.

The virtual event is June 16-17. Learn more and register at the link below.

➡️ https://hubs.la/Q04l6Ssd0

Limited Service Restaurant (LSR) Chicken is the fastest-growing restaurant segment in America — and the gap is widening....
06/11/2026

Limited Service Restaurant (LSR) Chicken is the fastest-growing restaurant segment in America — and the gap is widening.

The 2026 Datassential 500 found that the LSR Chicken segment grew at a 4.4% annual unit rate last year, the highest of any segment tracked. Sales hit $55.24 billion. These aren't the numbers of a passing trend. They're the numbers of a category that is dominating how Americans choose to eat away from home.

The chains leading the segment aren't just the legacy players — a new wave of brands is contributing to this growth. Find out who's leading the segment — and what it means for the rest of the industry: https://hubs.la/Q04l074C0

The world’s biggest sporting event kicks off today, but operators didn't wait for the opening whistle to drop their Worl...
06/11/2026

The world’s biggest sporting event kicks off today, but operators didn't wait for the opening whistle to drop their World Cup-themed LTOs. ⚽

Global Launches by Datassential tracks hundreds of chains across four continents. If it's on a menu somewhere, we've got eyes on the ball.

Swipe for a look at what we're seeing, and read the full breakdown in the blog 👉 https://hubs.la/Q04l2wX90

Featuring:
🇨🇦 Tim Hortons
🇲🇽 Applebee's Neighborhood Grill + Bar
🇺🇸 Baskin Robbins
🇬🇧 TGI Fridays UK
🇧🇷🇦🇷 McDonald's (operated by Arcos Dorados)

How are leading F&B teams actually using AI day-to-day? We're breaking it down.Part 2 of Datassential's 2026 GTM Webinar...
06/11/2026

How are leading F&B teams actually using AI day-to-day? We're breaking it down.

Part 2 of Datassential's 2026 GTM Webinar Series is built for everyone on the front lines, offering practical ways to work smarter with AI.

🗓️ Wednesday, June 17 | 12pm CT
📍 From Data to Deal: Your AI Advantage in Food & Beverage Sales

Here's what you'll walk away with:
- The current state of AI in F&B: where we are now and what's next
- How to leverage AI across your daily workflows in sales, marketing, and insights
- Tailored, data-backed sales stories built in seconds with Datassential AI
- Tips & tricks on how to prompt, ask, and interpret AI like a pro

45 minutes with Datassential's Chief Innovation Architect Jake Widmer, Product Owner Chloe Booth, and Product Marketing Manager Sophie Benson.

New or returning, all are welcome!
👉 Register here: https://hubs.la/Q04l0hql0

06/09/2026

25+ years of meticulously classified, hand-coded menu intelligence is now accessible in seconds.

Datassential AI interprets your questions, applies the necessary filters, and guides you through the data, so discovery is fast and transparent.

You can now:
✅ Learn as you go: Navigate menu data through guided, real-time exploration
✅ Jumpstart deeper analysis: Customize your data set without starting from scratch
✅ Work with confidence: Access and understand the metrics behind every answer

Ready to dive into the industry's most powerful menu intelligence? Explore Menu Trends AI Search & Filter today: https://hubs.la/Q04kMNKk0

Which restaurant chains are growing, and what's actually driving it?This Thursday, June 11 at 12 pm CT, dive into the ke...
06/09/2026

Which restaurant chains are growing, and what's actually driving it?

This Thursday, June 11 at 12 pm CT, dive into the key findings from our 2026 Datassential 500 report — our annual ranking of America's top restaurant chains.

Datassential's Ann Golladay and Huy Do will break down:

• The top restaurant chains by unit count
• Fastest-growing brands across various segments, from coffee upstarts to global dining concepts
• Chains new to the Datassential 500 list this year
• Full segment-level unit and sales growth breakdowns
• Consumer perception rankings across food quality, last visit ratings, and value for the dollar
• How trends like protein, global flavors, and the growing push for value affected the chain restaurant landscape

Register today: https://hubs.la/Q04kFr4l0

Sign up even if you can't make it to receive the recording.

The biggest barrier to data-driven selling isn't the data. It's getting your team to believe the research is worth their...
06/08/2026

The biggest barrier to data-driven selling isn't the data. It's getting your team to believe the research is worth their time.

The foodservice sales teams winning today aren't showing up with product. They're showing up with insights: consumer trends, operator context, and data-backed stories that answer a question before it's even asked.

"It's really about doing the research and being a consultant - providing value. Not just giving them products, but giving them concepts, resources, and ideas on how to utilize those products. Make money, save money, or solve a problem. If you can accomplish that during a sales call, you're bringing value to your customer." - Kai Horn, VP Segments, Affinity Group

Here's how Affinity Group made the shift to data-driven selling, and what they learned along the way: https://hubs.la/Q04kwlXw0

Join us Wednesday, 10 June at 1 PM BST for a new webinar episode of Europe in a Bite 🥔Chris Bennett, Manager, Social Lis...
06/08/2026

Join us Wednesday, 10 June at 1 PM BST for a new webinar episode of Europe in a Bite 🥔

Chris Bennett, Manager, Social Listening Data Manager, and Manuel Morales, Sales Director, will explore how potato-led content is evolving across European feeds — from crispy cravings and loaded formats to indulgent twists and market-specific behaviours.

They'll cover:
→ What's driving potato social media content across Europe
→ The textures, dishes, and formats taking over social feeds
→ Occasion triggers and the key differences shaping demand in each market

Your seat is waiting — register at https://hubs.ly/Q04kk2Q80

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