Datassential

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Datassential Datassential is the leading food & beverage intelligence platform. Every trend “has a story” behind it, and Datassential is ready to help you tell that story.

Datassential brings clients real-world trend information in Foodservice and Consumer Product Goods. Our research spans across the globe in food innovation research, as well as popular and consistent trend reporting and flavor profile summaries. Visit Datassential.com to learn more about our products and how our research can benefit your organization.

🥐 Heading to Südback in Stuttgart?Thorsten Eichholz will be there representing Datassential, and he’d love to meet you. ...
10/19/2026

🥐 Heading to Südback in Stuttgart?

Thorsten Eichholz will be there representing Datassential, and he’d love to meet you. You may know Thorsten as a speaker on this year’s From Bread to Patisserie webinar, where he explained how bakery menus are changing, which flavours and formats are gaining ground, and what consumers want next, from everyday loaves to indulgent pastries. (Watch it on demand now: https://hubs.la/Q04BlvVq0)

Connect with Thorsten at Südback for some tasty insights from the world of bakery and foodservice data. 🍞📊 Learn more: https://hubs.la/Q04BlvWx0

Hojicha is officially “On Fire!” 🔥Datassential’s menu, consumer, and report data all point in the same direction: like u...
10/15/2026

Hojicha is officially “On Fire!” 🔥

Datassential’s menu, consumer, and report data all point in the same direction: like ube, matcha, and hot honey, which evolved into menu mainstays, hojicha has its own unique qualities that give operators a reason to menu it beyond novelty. And the people who try it tend to stay fans — the love or like rate climbs from 6% overall to 48% among those who have tasted it.

Hojicha appears on less than 1% of U.S. menus today, which makes now a great window to get in early. Matcha shortages, a taste for toastier flavors, and demand for lower-caffeine options are opening the door, and Coffee Bean & Tea Leaf, TOUS les JOURS, and Junbi are already serving it.

Get the full breakdown: https://hubs.la/Q04BkQ9t0

You’ve heard our take on AI in F&B. Now it’s time to hear from the brands putting it into practice.In our next webinar, ...
10/15/2026

You’ve heard our take on AI in F&B. Now it’s time to hear from the brands putting it into practice.

In our next webinar, industry leaders get honest about digital change and what they learned along the way.

🎙️ Fireside Chat: Lessons from Digital Transformation in F&B
📅 Wednesday, 21 October @ 1 PM BST

Joining us:
Sarah Branagan, Project Leader Omne Connect, Omne Agency
Annalisa Ferri, Chief Marketing Officer, Sammontana Italia
Hosted by Pascal Hartwig, EVP & GM EMEA, Datassential

Can’t make it live? Register anyway and we’ll send you the recording.
👉 Save your spot: https://hubs.la/Q04BfGmc0

&B

Datassential is heading to France for SIAL Paris, 17-21 Oct.SIAL Paris is where the future of food takes shape, with new...
10/12/2026

Datassential is heading to France for SIAL Paris, 17-21 Oct.

SIAL Paris is where the future of food takes shape, with new flavours, formats and ideas on display from around the world. We'll be there with the data on what's resonating with consumers today and what's poised to break out next.

Attending? Connect with our onsite team, Tangi Chow and Todd Matteson, to talk trends, flavours and what the data is telling us right now.

Check out the full event details: https://hubs.la/Q04zNh9M0

Datassential is touching down in Orlando for International Fresh Produce Association's Global Produce & Floral Show next...
10/08/2026

Datassential is touching down in Orlando for International Fresh Produce Association's Global Produce & Floral Show next week, October 14-16. 🥬

The show brings growers, retailers, foodservice operators and suppliers from around the world together to shape what's next for fresh. We'll be taking it in with a data-driven lens, and you can catch Sean Gill on-site to talk through the produce and menu trends worth watching right now.

Check out the full event details: https://hubs.la/Q04zG0S80

10/08/2026

From giant dice to Marianne's session on the risks and rewards of AI in F&B, our London team had a blast at the Food Service Industry Expo last week! 🎲 Thank you to everyone who visited our booth for a round of hospitality industry trivia and a live platform demo.

P.S. Missed Marianne's live talk? 🎬 Watch the extended version on demand: https://hubs.la/Q04zyVgM0

Planning for 2027? Join Ann Golladay and Huy Do tomorrow, Thursday, October 8 at 12 pm CT for our 2027 Foodservice Forec...
10/07/2026

Planning for 2027? Join Ann Golladay and Huy Do tomorrow, Thursday, October 8 at 12 pm CT for our 2027 Foodservice Forecast. Get the latest industry projections, consumer shifts, and the economic trends worth building into your plan. Registrants get the recording if you can't make it live.

Sign up now ➡️ https://hubs.la/Q04ztWhX0

What's on the agenda:
• Fresh forecasts across every foodservice segment
• Evolving consumer habits and what they mean for your menu and strategy
• Macroeconomic trends, from shifting demographics to inflation
• Projections to inform your planning for 2027

Bring your planning priorities. Leave with insights to help you make smarter decisions about where to focus next.

75% of consumers are looking forward to new food and beverage trends in 2027. Are you ready for them?✨ Our 2027 Trends s...
10/07/2026

75% of consumers are looking forward to new food and beverage trends in 2027. Are you ready for them?

✨ Our 2027 Trends sneak peek is here. ✨

Datassential's Trendologists spotlight the foods, flavors, and beverages poised to shape menus and retail in the year ahead, including the cuisine to watch — all backed by 20+ years of menu and consumer data and our Menu Adoption Cycle.

Download to discover:
• Familiar favorites finding new life, from banana to the old fashioned
• New Classics to know for 2027 — the must-haves for many consumers
• Foods, flavors, and beverages to have on the radar for potential future growth (have you heard of doubanjiang, falooda, and the cantarito?)
• The cuisine to know for 2027, which 58% of consumers are interested in trying

Get your free sneak peek today: https://hubs.la/Q04znYSS0

How much of your sustainability messaging do your customers actually believe?For many food brands, it's less than they'd...
10/07/2026

How much of your sustainability messaging do your customers actually believe?

For many food brands, it's less than they'd hope. Germany is the most sceptical market, with just 39% trusting food brands' claims, and restaurants are trusted no more than brands in any of the five markets we surveyed.

If your sustainability story relies on claims alone, a large share of buyers are already discounting it. Show, don't tell: clear labels, traceable sourcing and proof people can check for themselves.

Our new Sustainability in Europe preview report is out now. Download it for free at: https://hubs.ly/Q04zmw1b0

10/06/2026

The "healthy" category can feel overwhelming. From new functional ingredients to GLP-1s to fiber-maxxing, there's a lot to keep up with.

Our new Health Enthusiasts panel is designed to be your pocket guide to the newest better-for-you foods & beverages cropping up on social. Listen in on conversations from influencers, home cooks, dietitians, wellness experts, and more to stay tuned in to what's generating buzz among the early adopters.

Interested in learning more about Datassential's social listening capabilities? Reach out today.

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