Datassential

Datassential Datassential is the leading food & beverage intelligence platform. Every trend “has a story” behind it, and Datassential is ready to help you tell that story.

Datassential brings clients real-world trend information in Foodservice and Consumer Product Goods. Our research spans across the globe in food innovation research, as well as popular and consistent trend reporting and flavor profile summaries. Visit Datassential.com to learn more about our products and how our research can benefit your organization.

People are using generic AI to research food trends. But are they getting the right answers?We asked ChatGPT, Claude, an...
05/29/2026

People are using generic AI to research food trends. But are they getting the right answers?

We asked ChatGPT, Claude, and Gemini the same trend question and got different answers. Only 3 of 4 even got it right. The sources? Blog posts. Instagram content. Old articles.

In our latest GTM Series webinar, Claire Conaghan, Emily Tang, and Sophie Benson break down:
👉Why the most valuable trend signals are sometimes easy to miss (hint: look at the items on less than 1% of menus)
👉The trend life cycle, from inception to appearing on chain menus and grocery shelves, and how to spot where something sits in that cycle
👉What separates data-backed AI from AI that just sounds confident

If trend intelligence is part of how you make decisions, this one's worth your time.

🎥 Watch Now: https://hubs.la/Q04jjPjw0

Europe's foodservice market is worth €200B+ but spend is not spread equally. 📊Within Europe’s Big 5 markets - comprising...
05/29/2026

Europe's foodservice market is worth €200B+ but spend is not spread equally. 📊

Within Europe’s Big 5 markets - comprising the UK, Germany, Italy, France, and Spain - the UK represents 16% of foodservice operators, yet generates an impressive 31% of beverage purchases.

For sales teams, this is an important reminder that per-account value can differ significantly by market. Territory planning that looks beyond operator density and also considers spend potential can help uncover meaningful revenue opportunities.

Read the blog here: https://hubs.la/Q04jfgd50

Consumer preferences are shifting faster than most innovation cycles can keep up with. The brands winning right now aren...
05/28/2026

Consumer preferences are shifting faster than most innovation cycles can keep up with. The brands winning right now aren't guessing, they're reading the data.

Join Datassential, US Foods, and SmartBrief next Thursday, June 4 at 1pm EDT for a live webinar on how data is shaping the next generation of product and menu innovation.

Datassential's Robyn Long, Director of F&B Solutions, will be joined by James Jones, SVP of Digital Commerce at US Foods, to cover:

• How leading brands use data to inform product and menu innovation
• The role of consumer insights and trend forecasting in identifying "next big hits"
• Ways to turn data into actionable strategies across foodservice and retail

Register here 👉 https://hubs.la/Q04jd00n0

Growth. Flavor. Consumer love. In one of the most competitive segments in foodservice, Wingstop delivers all three. 🏆Win...
05/28/2026

Growth. Flavor. Consumer love. In one of the most competitive segments in foodservice, Wingstop delivers all three. 🏆

Wingstop is the 2026 Datassential 500 award winner for America's Best Chicken Chain — recognized through a comprehensive analysis of real consumer sentiment data for being the chicken brand with the strongest growth, backed by stellar consumer ratings for taste and satisfaction, alongside proprietary and publicly available brand data.

Congratulations to CEO Michael Skipworth, Chief U.S. Franchise Operations & Development Officer Marisa Carona, and the entire Wingstop team on a well-deserved win!

👉 Explore the full list of 2026 Datassential 500 award winners: https://hubs.la/Q04j7sjg0

📊 Want to dig deeper into the data behind this year's winners? Join us for our Datassential 500 webinar on June 11th — register here: https://hubs.la/Q04j7w_90

When consumers consistently choose your new menu items and limited-time offers, that's not a coincidence — that's innova...
05/27/2026

When consumers consistently choose your new menu items and limited-time offers, that's not a coincidence — that's innovation. 🏆

Arby's is the 2026 Datassential 500 America's Restaurant Innovation Leader — recognized through a comprehensive analysis of real consumer sentiment data for having the strongest-performing limited-time offers and menu releases across metrics like purchase intent, uniqueness, draw, and value, alongside proprietary and publicly available brand data.
Congratulations to Brand President David Graves, CMO Jeff Baker, and the entire Arby's and Inspire Brands team on a well-deserved win!

👉 Explore the full list of 2026 Datassential 500 award winners: https://hubs.la/Q04j00Yk0

📊 Want to dig deeper into the data behind this year's award winners? Join us for our Datassential 500 webinar on June 11th — register here: https://hubs.la/Q04h_XhJ0

Tomorrow, F&B innovators are getting an inside look at how Datassential identifies trends and how our proprietary AI can...
05/26/2026

Tomorrow, F&B innovators are getting an inside look at how Datassential identifies trends and how our proprietary AI can help you act on them before the competition does.

Will you be there?

1️⃣ Episode 1: Predicting Trends: Your AI Advantage in F&B Innovation
📅 Wednesday, May 27 | 12pm CT
📹 Free to attend | Recording available

👉 Register now: https://hubs.la/Q04hVjCS0

# innovation

Growth. Uniqueness. Consumer love. Swig delivers all three. 🏆Swig is the 2026 Datassential 500 award winner for America'...
05/22/2026

Growth. Uniqueness. Consumer love. Swig delivers all three. 🏆

Swig is the 2026 Datassential 500 award winner for America's Best In Beverage — recognized through a comprehensive analysis of real consumer sentiment data for being the beverage-focused concept with the strongest growth and most unique, exciting drinks, alongside proprietary and publicly available brand data.

Congratulations to CEO Alex Dunn, COO Chase Wardrop, CMO Dylan Roeder, and the entire Swig team on a well-deserved win!

👉 Explore the full list of 2026 Datassential 500 award winners: https://hubs.la/Q04hFLR50

Europe's food & beverage market is worth €200+ billion, but size alone doesn't tell you where to focus. The European Foo...
05/22/2026

Europe's food & beverage market is worth €200+ billion, but size alone doesn't tell you where to focus. The European Foodservice Guide maps exactly where the opportunity lies across the Big 5 markets (UK, Germany, France, Italy, Spain), which represents 72% of that market.

Inside the guide:
- Market size by operator type and purchase potential
- A deep dive into the beverage category in France and the UK
- A framework to prioritise high-value accounts before your first sales call

Download the free report 👇
https://hubs.la/Q04hCfRs0

Back-to-back. Because delivering a legendary experience every single time is no accident. 🏆Texas Roadhouse is the 2026 D...
05/20/2026

Back-to-back. Because delivering a legendary experience every single time is no accident. 🏆

Texas Roadhouse is the 2026 Datassential 500 award winner for the second consecutive year for America's Best Restaurant Experience — recognized through a comprehensive analysis of real consumer sentiment data for earning top ratings for great service, ambiance, and guest experience, alongside proprietary and publicly available brand data.

Congratulations to CEO Jerry Morgan, Chief Communications Officer Travis Doster, and the entire Texas Roadhouse team on a well-deserved back-to-back win!

👉 Explore the full list of 2026 Datassential 500 award winners: https://hubs.la/Q04hftbt0

What actually makes a trend worth acting on in F&B? And how can you leverage Datassential AI to know when to move?Find o...
05/20/2026

What actually makes a trend worth acting on in F&B? And how can you leverage Datassential AI to know when to move?

Find out from Datassential experts Emily Tang, Chief Product Officer, and Claire Conaghan, Trendologist, in our first episode, Predicting Trends: Your AI Advantage in F&B Innovation on Wednesday, May 27.

You'll learn:
● Where to look and how to uncover emerging trends
● How to distinguish trends vs. fads and capitalize when they're relevant to you
● How to use AI-powered F&B insights in practical business applications

Register here: https://hubs.la/Q04hdlBq0

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