Shapiro+Raj

Shapiro+Raj A strategic brand and marketing insights company that delivers powerful insights and ideas that move people. CHI | NY | CA

S+R is a research and strategy firm that uses social and behavioral sciences to solve the toughest business and marketing challenges. Our next-gen methods dig deep to unlock market-ready insights. Then our brand planners turn these into strategic marketplace actions that create brand evolution and innovation; customer experiences and loyalty; and new platforms for growth.

250 years in, America’s story is still being written. It is a story of ideals, progress, reinvention, resilience, and pe...
07/03/2026

250 years in, America’s story is still being written.

It is a story of ideals, progress, reinvention, resilience, and people from every background, every community, and every generation who continue to shape what this country can become.

At Shapiro+Raj, we understand the power of legacy. For more than 65 years, our company has helped organizations listen, learn, adapt, and move forward. Our foundation has always been human understanding. But our work has never stood still. From social science and behavioral insight to life sciences, market research, and now AI-enabled intelligence.

Legacy matters. Experience matters. Innovation matters.

That is true for companies, for institutions, and for the country we call home.

This Independence Day, we honor 250 years of America. The progress, the promise, the complexity, and the people who make this nation what it is. And even when the road ahead is uncertain, we look ahead with hope to the next 250 years.

Happy Independence Day from all of us at Shapiro+Raj.

Every year, the Shapiro+Raj team gathers from across the country for our annual celebration – reflecting on wins from th...
03/10/2026

Every year, the Shapiro+Raj team gathers from across the country for our annual celebration – reflecting on wins from the previous year and looking forward to the next.

While the week contains plenty of strategy meetings, it isn’t all business. It’s a chance to spend quality time together as a team and have some fun along the way!

Some highlights from this year’s celebration included:
- An operations team pickleball outing
- Catered lunches and coffee catchups
- Olympics-themed games and activities

The week culminated in a celebratory dinner at the Tortoise Supper Club, where we hosted our own Casino Night complete with live music from our very own Steve Zahradnik.

We also recognized a group of standout team members with the annual Zainiac Awards, honoring those who embodied our core values throughout 2025: Audacity, Commitment, Growth, Innovation, and Integrity.

We couldn’t be prouder of the S+R team, and we’re excited to see what we accomplish together in 2026!

The S+R Chicago office was feeling the competitive spirit last week ahead of the Bears vs. Packers Wild Card matchup —on...
01/12/2026

The S+R Chicago office was feeling the competitive spirit last week ahead of the Bears vs. Packers Wild Card matchup —one of the greatest rivalries in football.

We celebrated the big game by wearing our fan gear and eating a tailgate-style lunch complete with a full Chicago food spread. Outside of the kitchen, the office was divided, the trash talk was loud, and alliances were made.

Looks like we had enough Bears fans to take them! Huge win for the home team. Now we can go back to being one team. Next up: bring on the Rams.

Happy Labor Day!As summer winds down, we’re pausing to recognize the incredible teams whose smarts, commitment, and pass...
09/01/2025

Happy Labor Day!

As summer winds down, we’re pausing to recognize the incredible teams whose smarts, commitment, and passion power our work every day at S+R, and the clients whose collaboration and partnership make it meaningful.

Here’s to recharging, celebrating progress, and appreciating the people who make it all possible.

As we continue to glide through the summer, Shapiro+Raj is excited to welcome its newest Research Executive, Lavanya Rag...
07/29/2025

As we continue to glide through the summer, Shapiro+Raj is excited to welcome its newest Research Executive, Lavanya Raghu!

Lavanya is a roller blade enthusiast who previously skated in India’s National Skating Championships. We know she'll apply that same competitive drive and focus to help our clients navigate the market landscape.

We are incredibly excited to have Lavanya join our team as we roll further forward into 2025! 🏆

Checkmate! Shapiro+Raj is excited to welcome its newest Research Executive, Sarvani Eleswarapu. Sarvani considers hersel...
07/22/2025

Checkmate! Shapiro+Raj is excited to welcome its newest Research Executive, Sarvani Eleswarapu.

Sarvani considers herself the ultimate game board buff who plays to win, and her passion is chasing all of the “why”s to turn human stories and experiences into something powerful.

We look forward to seeing Sarvani’s skillsets off the game board and in the Market Research realm! 🎲

Shapiro+Raj is spicing up the summer internship program by welcoming our latest addition, Kaiden Scrim. Kaiden joins us ...
07/01/2025

Shapiro+Raj is spicing up the summer internship program by welcoming our latest addition, Kaiden Scrim. Kaiden joins us as a rising senior from the University of Illinois Urbana-Champaign where he is studying Advertising. He will be working here as a Product Marketing & Communications Intern for our Stella team.

Fun fact: In his free time, Kaiden enjoys cultivating his mini pepper farm and making his own hot sauce🌶️

We are fired up and excited to have you here this summer, Kaiden!

Today we commemorate Juneteenth being a day of remembrance and unity.  At Shapiro+Raj, we use this time to pause and rec...
06/19/2025

Today we commemorate Juneteenth being a day of remembrance and unity.

At Shapiro+Raj, we use this time to pause and recommit to the values that help build a more inclusive and empathetic workplace and world.

Juneteenth reminds us that while progress takes time, it also takes action. Together, we can help shape a future where every voice is heard, respected, and valued.

Hold onto your bowling shoes, Shapiro+Raj bowled a lucky strike by welcoming rising senior Isaac Levin to the team as ou...
06/17/2025

Hold onto your bowling shoes, Shapiro+Raj bowled a lucky strike by welcoming rising senior Isaac Levin to the team as our Summer 2025 Intern!

Isaac (who owns his own bowling ball!) is currently studying computer science at Touro University. He thrives on tackling tough challenges, especially when it comes to solving complex problems through code. His skills are a perfect match for our technology-focused, AI-led Stella team.

We’re excited to see his growth, dedication, and accomplishments over the next three months.

We are absolutely bowled over, welcome, Isaac! 🎳

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425 S. Financial Place , Suite 3250
Chicago, IL
60605

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