Shapiro+Raj

Name: Shapiro+Raj
Address: 425 S. Financial Place , Suite 3250, Chicago, IL, 60605, US
Telephone: +13129652319

A strategic brand and marketing insights company that delivers powerful insights and ideas that move people. CHI | NY | CA

S+R is a research and strategy firm that uses social and behavioral sciences to solve the toughest business and marketing challenges. Our next-gen methods dig deep to unlock market-ready insights. Then our brand planners turn these into strategic marketplace actions that create brand evolution and innovation; customer experiences and loyalty; and new platforms for growth.

03/10/2026

Every year, the Shapiro+Raj team gathers from across the country for our annual celebration – reflecting on wins from the previous year and looking forward to the next.

While the week contains plenty of strategy meetings, it isn’t all business. It’s a chance to spend quality time together as a team and have some fun along the way!

Some highlights from this year’s celebration included:
- An operations team pickleball outing
- Catered lunches and coffee catchups
- Olympics-themed games and activities

The week culminated in a celebratory dinner at the Tortoise Supper Club, where we hosted our own Casino Night complete with live music from our very own Steve Zahradnik.

We also recognized a group of standout team members with the annual Zainiac Awards, honoring those who embodied our core values throughout 2025: Audacity, Commitment, Growth, Innovation, and Integrity.

We couldn’t be prouder of the S+R team, and we’re excited to see what we accomplish together in 2026!

01/12/2026

The S+R Chicago office was feeling the competitive spirit last week ahead of the Bears vs. Packers Wild Card matchup —one of the greatest rivalries in football.

We celebrated the big game by wearing our fan gear and eating a tailgate-style lunch complete with a full Chicago food spread. Outside of the kitchen, the office was divided, the trash talk was loud, and alliances were made.

Looks like we had enough Bears fans to take them! Huge win for the home team. Now we can go back to being one team. Next up: bring on the Rams.

09/01/2025

Happy Labor Day!

As summer winds down, we’re pausing to recognize the incredible teams whose smarts, commitment, and passion power our work every day at S+R, and the clients whose collaboration and partnership make it meaningful.

Here’s to recharging, celebrating progress, and appreciating the people who make it all possible.

07/29/2025

As we continue to glide through the summer, Shapiro+Raj is excited to welcome its newest Research Executive, Lavanya Raghu!

Lavanya is a roller blade enthusiast who previously skated in India’s National Skating Championships. We know she'll apply that same competitive drive and focus to help our clients navigate the market landscape.

We are incredibly excited to have Lavanya join our team as we roll further forward into 2025! 🏆

07/22/2025

Checkmate! Shapiro+Raj is excited to welcome its newest Research Executive, Sarvani Eleswarapu.

Sarvani considers herself the ultimate game board buff who plays to win, and her passion is chasing all of the “why”s to turn human stories and experiences into something powerful.

We look forward to seeing Sarvani’s skillsets off the game board and in the Market Research realm! 🎲

07/01/2025

Shapiro+Raj is spicing up the summer internship program by welcoming our latest addition, Kaiden Scrim. Kaiden joins us as a rising senior from the University of Illinois Urbana-Champaign where he is studying Advertising. He will be working here as a Product Marketing & Communications Intern for our Stella team.

Fun fact: In his free time, Kaiden enjoys cultivating his mini pepper farm and making his own hot sauce🌶️

We are fired up and excited to have you here this summer, Kaiden!

06/19/2025

Today we commemorate Juneteenth being a day of remembrance and unity.

At Shapiro+Raj, we use this time to pause and recommit to the values that help build a more inclusive and empathetic workplace and world.

Juneteenth reminds us that while progress takes time, it also takes action. Together, we can help shape a future where every voice is heard, respected, and valued.

06/17/2025

Hold onto your bowling shoes, Shapiro+Raj bowled a lucky strike by welcoming rising senior Isaac Levin to the team as our Summer 2025 Intern!

Isaac (who owns his own bowling ball!) is currently studying computer science at Touro University. He thrives on tackling tough challenges, especially when it comes to solving complex problems through code. His skills are a perfect match for our technology-focused, AI-led Stella team.

We’re excited to see his growth, dedication, and accomplishments over the next three months.

We are absolutely bowled over, welcome, Isaac! 🎳

06/13/2025

Incredible energy at Bay Area this week!

A huge thank you to Shachi Khichadia and Parwana Ashari from Genentech, along with Shapiro+Raj’s Kathryn Magliari, for delivering a standout session on Breaking the Engagement Barrier—to a standing-room-only crowd of pharma professionals.

Their innovative work using immersive methodologies and AI avatars showed how understanding the emotional and subconscious drivers of treatment decisions can unlock more meaningful HCP engagement—not just in respiratory, but across therapeutic areas.

It was great to connect with senior leaders across pharma, biotech, med device, and diagnostics for two days of keynotes, panels, roundtables, and immersive sessions. Topics ranged from applying AI in drug development to advancing health equity, navigating non-clinical claims, and rethinking HCP and patient insights through behavioral science, innovation, and storytelling.

Our team valued being part of these important conversations shaping the future of pharma insights and engagement.

05/29/2025

Curious what the Shapiro+Raj team has been up to in 2025?
Check out our culture recap from the first half of the year! From Book Club gatherings and our annual celebration to food and beverage tastings, volunteer events, mindfulness moments, and more—it’s been a vibrant, energizing start to the year. We’ve had a blast so far, and we’re just getting started. Let’s see what the rest of 2025 brings!

05/20/2025

Attending PMRC West in June? Don’t miss our session: Breaking the Engagement Barrier: Using Immersive Research and AI Avatars to Bridge the HCP Motivation Gap.

Not attending and interested in learning more? Let’s connect at [email protected]

Address

425 S. Financial Place , Suite 3250
Chicago, IL
60605

Telephone

+13129652319

Website

http://www.shapiroraj.com/

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