11/04/2023
There are many reasons small businesses need to be looking at their website & social media page analytics, but here are a few!
First, it helps you know your audience better (which internet browser they use, where they're located, where they came to your site from, etc.). Second, your analytics help you identify what's working and what's not (pay attention to the posts that get the most views and identify WHY). Lastly, measure your ROI (return on investment) to ensure the marketing campaign, for example, is providing enough business to make the campaign worth it financially.
Feel free to reach out to the team if you have any questions!