06/01/2026
NEW BLOG 📈
How did choosing to kill their mascot end up becoming the most successful campaign in this brand’s history?
We revisited Duolingo’s “Dead Duo” stunt to take a look at why strong brand personality is key.
Link below 👇 and make sure to subscribe to our LinkedIn Newsletter as well. 💡
https://gofortress.com/insights/revisiting-duolingos-dead-duo-stunt-one-year-later