Walker Sands

09/05/2023

07/11/2023

In today's B2B marketing landscape, client and customer participation in the PR program is crucial to bolstering credibility. Download this tip sheet to learn how to get them on board: http://bit.ly/2Rd5YiM

07/07/2023

Not all media placements are created equal. Learn which placements are proven to drive the most conversions for your company here:

Looking at around 6,000 placements for B2B technology clients, Walker Sands extracted key insights about the placements that are most effective for driving conversions and generating brand awareness. This data-supported […]

07/03/2023

If you have hands-on experience with either Marketo, Pardot or HubSpot and a strong ability to communicate B2B digital strategy recommendations, we'd love to have you join us as an Associate Director, Marketing Operations. Learn more about the role and apply here: https://bit.ly/434reJp

06/30/2023

Looking to take your B2B content strategy to the next level and drive real ROI? This guide is packed with practical tips to help you create content that resonates with your target audience and drives business results. Download here:

With more marketing teams being challenged with turning a profit from their programs, content has become more valuable than ever.  But not all marketers are sure how to use content […]

06/26/2023

By 2025, will make up almost a third of the global workforce. It’s time to move past the stereotypes and speak to the next wave of customers authentically. Get valuable tips for optimizing your web content for Gen Z here:

By 2025, Gen Zers will represent nearly a third of the global labor pool. Here's how B2B marketers can tailor their web content to meet the needs of Gen Z customers.

06/22/2023

Finding the right PR firm for your B2B company can be overwhelming. That’s why created a customizable RFP template to help you w**d out the agencies that aren't best fit for you needs. Download it here:

Our B2B public relations RFP template was designed by our PR experts to help you find the right agency for your business. Download now.

06/20/2023

Are you ready to make the switch to Google Analytics 4 by the July 1 deadline? If not, don't worry. Our team unpacks everything B2B marketers need to know about transitioning from Universal Analytics to GA4 in our latest blog post: https://bit.ly/3Jg127F

06/16/2023

Looking to supercharge your content marketing efforts in the second half of the year? Roll out compelling and well-organized content campaigns with the help of this step-by-step 12-week content plan template:

This step-by-step, 12-week content plan template helps marketers roll out compelling content campaigns. The interactive checklist allows you to stay on top of the tasks your content marketing campaign requires […]

06/13/2023

Ready to step up your marketing automation game? Join us at SSON's Intelligent Automation Week Conference in Chicago on June 21 for a panel discussion where we'll unravel the secrets to building a top-notch marketing automation program through the power of pristine data. Register here:

Intelligent Automation Week 2023 is the most exciting gathering of intelligent automation professionals. Join us in Chicago on June 19-21, 2023.

06/05/2023

Looking to stay ahead of the automation curve? Join us at SSON's Intelligent Automation Week Conference in Chicago to learn how to strategically utilize intelligent automation tools to enhance business outcomes. Register here:

Intelligent Automation Week 2023 is the most exciting gathering of intelligent automation professionals. Join us in Chicago on June 19-21, 2023.