Ascendant Loyalty Marketing

Ascendant Loyalty Marketing CRM & loyalty marketing is all we do. We provide end-to-end services or anything in between.

Spring is all about growth—and for brands, May is the perfect time to ask: Are your customers coming back?💡 Fact: Retent...
05/06/2026

Spring is all about growth—and for brands, May is the perfect time to ask: Are your customers coming back?

💡 Fact: Retention is often more profitable than constant acquisition. Strong loyalty programs help increase repeat purchases, engagement, and customer lifetime value.

If there is one word in loyalty marketing that causes concern, it’s “breakage”. Simply defined, breakage is the portion ...
05/01/2026

If there is one word in loyalty marketing that causes concern, it’s “breakage”. Simply defined, breakage is the portion of earned rewards that are never redeemed. Marketers are concerned because it means customers are not engaging with the program. They understand that redemption pays out in the long term. The finance team has a love/hate relationship with breakage. On one hand, the discount is never realized. On the other hand, it keeps liability on the books:

https://ascendantloyalty.com/turning-breakage-into-belief-the-rise-of-transactional-giving/

Generic marketing is out.Personalized rewards, offers, and messages? That’s what keeps customers engaged in 2026.If it f...
04/23/2026

Generic marketing is out.

Personalized rewards, offers, and messages? That’s what keeps customers engaged in 2026.

If it feels tailored, it works.

Quick question 👇Would YOU be more likely to come back if a brand rewarded you every time you visited?That’s the power of...
04/16/2026

Quick question 👇

Would YOU be more likely to come back if a brand rewarded you every time you visited?

That’s the power of a well-built loyalty program.

Spring campaigns are in full swing 🌸If your promotions are bringing people in… but not bringing them BACK… that’s a prob...
04/08/2026

Spring campaigns are in full swing 🌸

If your promotions are bringing people in… but not bringing them BACK… that’s a problem.

Loyalty strategies turn one-time buyers into regulars.

Acquiring a new customer can cost 5–7x more than keeping one.That’s why smart brands are doubling down on loyalty progra...
04/02/2026

Acquiring a new customer can cost 5–7x more than keeping one.

That’s why smart brands are doubling down on loyalty programs that actually keep people coming back.

April is a great time to audit what you’re doing—before summer traffic hits.

Why invest in loyalty marketing?📌 Increased repeat revenue📌 Higher lifetime value📌 Improved customer referrals📌 Better d...
03/23/2026

Why invest in loyalty marketing?
📌 Increased repeat revenue
📌 Higher lifetime value
📌 Improved customer referrals
📌 Better data & personalization
Loyal customers spend up to 67% more than new ones.

Let’s play a game. Let’s take gamification, which has long been a strategy to boost customer engagement in loyalty progr...
03/19/2026

Let’s play a game. Let’s take gamification, which has long been a strategy to boost customer engagement in loyalty programs, and sprinkle in everyone’s favorite topic…AI.

What happens? Well, brands can now tailor challenges, leaderboards, and milestones to each customer’s preferences and behaviors, creating personalized gaming experiences. This transforms loyalty programs into dynamic, interactive experiences that keep customers engaged and motivated over time:

https://ascendantloyalty.com/ai-in-loyalty-series-leveling-up-loyalty-programs-with-ai-driven-gamification/

Fun Fact: 90% of consumers say they’re more likely to shop with brands that offer loyalty programs.If you’re not using o...
03/11/2026

Fun Fact: 90% of consumers say they’re more likely to shop with brands that offer loyalty programs.
If you’re not using one yet… you are missing out!
Ask us how to build a program that actually works.

🌷 March is a great time to grow your loyalty strategy! Brands with strong loyalty programs see 60–70% more repeat purcha...
03/05/2026

🌷 March is a great time to grow your loyalty strategy! Brands with strong loyalty programs see 60–70% more repeat purchases than those without.

Tip: Add a points-for-referrals perk — your biggest fans will do the selling for you!

Today’s most effective loyalty strategies focus on temporal (time-based) and lifecycle-based loyalty, where the relation...
02/20/2026

Today’s most effective loyalty strategies focus on temporal (time-based) and lifecycle-based loyalty, where the relationship adapts to the season or the customer’s present condition—onboarding, growth, dormancy, or reactivation. Each stage can represent a different emotional need, behavioral pattern, and revenue opportunity. When loyalty strategy mirrors these natural chapters, brands stop shouting into the void and start meaningfully connecting:

https://ascendantloyalty.com/loyalty-isnt-linear-its-seasonal/

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2000 N Racine Avenue #3800
Chicago, IL
60614

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+12243578216

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