Our goal is always to uncover deep, meaningful insights. Quality over quantity is key - we want quality insights, not a surplus of data.
06/17/2024
Erich Fromm wisely said "The quest for certainty blocks the search for meaning."
Our team’s comfort zone is diving headfirst into the unknown to confidently tackle ambiguity. We have a proven track record of providing innovative solutions to even the most complex problems!
This post is for anyone who isn’t Sauron and doesn’t have an all-seeing eye. If you’re Sauron, keep scrolling. Good.
Now that it’s just us:
No one team has full visibility into all of the complexities of a business and an exhaustive sense of every customer interaction. Our best answer for these inevitable knowledge gaps and silos is Conifer’s 5E Framework for Customer Journeys.
What happens when a passionate construction worker performs spoken word poetry alongside a jazz band in Chicago? Slam poetry is born.
Chicago is credited as the birthplace of slam poetry in the early 1980’s. What other firsts does Chicago claim?
06/04/2024
What do we actually want?
Do we truly know what’s best for us?
Most people would argue that they tend to know what’s best for them, but how does that play out when it’s pressure-tested in a research setting?
Well, it usually looks quite different. And that’s why deprivation research is so important. Sure, we might think we know what we want or need, but the reality is another story.
Looking for a way to work towards your next product innovation? What about behavioral prototype testing utilizing deprivation-based research?
05/30/2024
Office perks such as ping pong tables and free beer have become synonymous with relaxed and enjoyable work culture. But do these perks actually promote engagement and loyalty, or are they just a distraction from deeper issues?
How can we cultivate culture if people don't return to the office — or if they return with a range of different expectations?
05/24/2024
With our custom approach, we diagnose the project scope to strike the right balance between agility and rigor. Say goodbye to inefficiencies and budget restrictions and hello to tailored solutions.
Wouldn’t having an unlimited amount of time and spend for your research projects be great? Imagine the problems that would solve for you and your team; the number of questions you could answer and insights you could deliver.
05/22/2024
The artificiality of deprivation may seem strange, but it opens doors to discovering new habits and behaviors that can be translated into real-world scenarios.
Get a head start on the competition and learn more about deprivation research now: https://hubs.ly/Q02dy1WF0
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Hi, we’re Conifer Research - a design research consulting firm. Our multidisciplinary teams blend research, strategy and design methods to develop perspective-shifting insights that we use to guide innovation and insights teams forward.
Our mission is to humanize innovation. We are experts in delivering human-centered insights and guidance to our clients using qualitative research and design methods.
At Conifer, we:
are unapologetic people nerds, always pursuing the why of behaviors, beliefs and decisions.
spark curiosity and uncover context through immersion in the people’s real lives.
inspire clients to see opportunities and what can be new and different in the world.
build organizational empathy by helping clients bring their customers to work with them every day.
help clients better align business decisions by advocating for the voices and needs of real people.
are motivated by fostering meaningful changes for people and our world.
Have questions? Feel free to reach out to us by Facebook message or contact us by clicking here.