Conifer Research

Conifer Research Conifer Research is a design research consulting firm. Conifer blends research, strategy and design to see businesses in new ways.

Navigating product development can be hard without a structured course of action. Our 5E Framework for Experience Mappin...
07/11/2024

Navigating product development can be hard without a structured course of action.

Our 5E Framework for Experience Mapping is designed to help you along this journey.

Download it now: https://hubs.ly/Q02jGYCZ0

Unlock the mysteries of human behavior with the power of deprivation research.Explore the depths of human habits: https:...
06/26/2024

Unlock the mysteries of human behavior with the power of deprivation research.

Explore the depths of human habits: https://hubs.ly/Q02dy0Vm0

Our goal is always to uncover deep, meaningful insights. Quality over quantity is key - we want quality insights, not a ...
06/20/2024

Our goal is always to uncover deep, meaningful insights. Quality over quantity is key - we want quality insights, not a surplus of data.

Erich Fromm wisely said "The quest for certainty blocks the search for meaning."Our team’s comfort zone is diving headfi...
06/17/2024

Erich Fromm wisely said "The quest for certainty blocks the search for meaning."

Our team’s comfort zone is diving headfirst into the unknown to confidently tackle ambiguity. We have a proven track record of providing innovative solutions to even the most complex problems!

You can think of us as tour guides for the unknown. Find out more: https://hubs.ly/Q02dy43S0

Navigate the complexities of customer journeys, analyze experiences and unlock hidden opportunities for growth with our ...
06/13/2024

Navigate the complexities of customer journeys, analyze experiences and unlock hidden opportunities for growth with our 5E Framework.

Start driving success through exceptional experiences: https://hubs.ly/Q02dy0t50

This post is for anyone who isn’t Sauron and doesn’t have an all-seeing eye. If you’re Sauron, keep scrolling. Good. Now...
06/11/2024

This post is for anyone who isn’t Sauron and doesn’t have an all-seeing eye. If you’re Sauron, keep scrolling. Good.

Now that it’s just us:
No one team has full visibility into all of the complexities of a business and an exhaustive sense of every customer interaction. Our best answer for these inevitable knowledge gaps and silos is Conifer’s 5E Framework for Customer Journeys.

Behold: https://hubs.ly/Q02dy0sR0

5 different ways teams teams can use Conifer's 5e framework to break down the full experience of a product/service and move beyond simple engagements.

What journey do you want to take your customers on? Read our 5E Framework guide to take your user experience to the next...
06/06/2024

What journey do you want to take your customers on? Read our 5E Framework guide to take your user experience to the next level.

Learn more: https://hubs.ly/Q02jcNnm0

What happens when a passionate construction worker performs spoken word poetry alongside a jazz band in Chicago? Slam po...
06/05/2024

What happens when a passionate construction worker performs spoken word poetry alongside a jazz band in Chicago? Slam poetry is born.

Chicago is credited as the birthplace of slam poetry in the early 1980’s. What other firsts does Chicago claim?

What do we actually want?Do we truly know what’s best for us?Most people would argue that they tend to know what’s best ...
06/04/2024

What do we actually want?
Do we truly know what’s best for us?

Most people would argue that they tend to know what’s best for them, but how does that play out when it’s pressure-tested in a research setting?

Well, it usually looks quite different. And that’s why deprivation research is so important. Sure, we might think we know what we want or need, but the reality is another story.

See what insights you can uncover with deprivation research.
https://hubs.ly/Q02pyKgh0

Looking for a way to work towards your next product innovation? What about behavioral prototype testing utilizing deprivation-based research?

Office perks such as ping pong tables and free beer have become synonymous with relaxed and enjoyable work culture. But ...
05/30/2024

Office perks such as ping pong tables and free beer have become synonymous with relaxed and enjoyable work culture. But do these perks actually promote engagement and loyalty, or are they just a distraction from deeper issues?

Let's discover the roots of the workplace environment issue: https://hubs.ly/Q02dy14p0

How can we cultivate culture if people don't return to the office — or if they return with a range of different expectations?

With our custom approach, we diagnose the project scope to strike the right balance between agility and rigor. Say goodb...
05/24/2024

With our custom approach, we diagnose the project scope to strike the right balance between agility and rigor. Say goodbye to inefficiencies and budget restrictions and hello to tailored solutions.

Discover more about our custom framework: ​​https://hubs.ly/Q02dy0Ns0

Wouldn’t having an unlimited amount of time and spend for your research projects be great? Imagine the problems that would solve for you and your team; the number of questions you could answer and insights you could deliver.

The artificiality of deprivation may seem strange, but it opens doors to discovering new habits and behaviors that can b...
05/22/2024

The artificiality of deprivation may seem strange, but it opens doors to discovering new habits and behaviors that can be translated into real-world scenarios.

Get a head start on the competition and learn more about deprivation research now: https://hubs.ly/Q02dy1WF0

Address

67 E Madison Street
Chicago, IL
60603

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm

Telephone

+13122121740

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Meet Conifer

Hi, we’re Conifer Research - a design research consulting firm. Our multidisciplinary teams blend research, strategy and design methods to develop perspective-shifting insights that we use to guide innovation and insights teams forward.

Our mission is to humanize innovation. We are experts in delivering human-centered insights and guidance to our clients using qualitative research and design methods.

At Conifer, we:


  • are unapologetic people nerds, always pursuing the why of behaviors, beliefs and decisions.