AbelsonTaylor Group

05/29/2026

05/28/2026

"Responsible AI adoption is essential to protecting our clients, our agency, and the patients ultimately served by the work we help bring to life," writes AbelsonTaylor Group's Amer Ghafari, vice president of IT operations, in Med Ad News.

Read his thoughts on maintaining trust in pharmaceutical advertising with effective cybersecurity.
https://www.pharmalive.com/cybersecurity-considerations-in-pharma-marketing-trust-must-come-first/

https://www.pharmalive.com/cybersecurity-considerations-in-pharma-marketing-trust-must-come-first/

05/28/2026

"Integrated thinking only happens when you anchor everything—strategy, creative, and execution—to a shared human truth and a shared business objective, even if the expressions differ by audience," said Kelly Ofman, VP, Account Director, in an interview with Roastbrief US.

Read Kelly's Q&A in Roastbrief's Leadership Circle: https://roastbrief.us/the-leadership-circle-kelly-ofman-and-the-new-era-of-pharma-communication/

05/22/2026

Meaningful engagement starts with remembering that HCPs are people, not performance metrics" said Valerie Zawada, Engagement Supervisor.
Read her insights on how brands should measure HCP engagement in the modern media landscape in AT Perspectives: https://www.abelsontaylor.com/blog/at-perspectives-the-impact-of-senior-leadership-on-client-outcomes

AT Perspectives is a forum for AbelsonTaylor Group subject matter experts to weigh in on industry topics.

Submit your questions to [email protected].

05/20/2026

When you are short on data, short on budget, and long on expectations, every move has to connect directly to success—however you define it," said Eric Densmore, SVP, Director of Business Strategy, said about marketing for startups.

Read his insights on working with these innovative partners in AT Perspectives, a forum for AbelsonTaylor Group subject matter experts to weigh in on industry topics. https://www.abelsontaylor.com/blog/at-perspectives-focus-not-flash-what-startups-really-need-from-marketing-and-agency-partners/

Submit your questions to [email protected].

05/19/2026

"One advantage independents have is proximity," notes President Jeff Berg in this month's Think Tank column in PM360. This leads to "a more consistent client experience, faster course corrections, and better outcomes."

Read more here:
https://pm360online.com/think-tank-independent-vs-holding-company-agencies-2/

05/19/2026

Jeremy Vannatta, VP, Account Director, was honored at this year’s Nexus Awards in recognition of his extensive humanitarian volunteer work.

Jeremy has raised hundreds of thousands of dollars for the American Brain Tumor Association through annual races and silent auctions, helped restore natural areas with the Lumberjacks and Lumberjills of Canal Shores in Evanston, and performed with his band, JB Vannatta and the Midnight Raiders, to support fentanyl education efforts through BirdieLight.

Congrats on the well-deserved recognition, and thank you for all you do, Jeremy!

05/18/2026

A decade of calm under pressure and fixes on the fly.

We couldn’t do it without you, Norb!

05/14/2026

Senior Performance Media Director Mike D’Orazio is one of the 2026 PM360 Elite 100, and it's easy to see why.

By encouraging teams to think holistically about how data, creative, and media intersect, he has strengthened both internal alignment and client impact—building a culture where innovation is both responsible and sustainable.

Through spearheading the modernization of AbelsonTaylor Group's media operation, he has helped clients achieve measurable, powerful results.