PACO Collective

PACO Collective We are experts in inclusive marketing. Helping brands credibly connect with diverse audiences in a changing marketplace.

Speaking more than one language doesn’t just change how we communicate. It actually changes how our brain works.Research...
05/22/2026

Speaking more than one language doesn’t just change how we communicate. It actually changes how our brain works.

Research suggests bilingualism can strengthen brain connectivity, improve cognitive flexibility, and even delay symptoms associated with dementia and Alzheimer’s disease.

But beyond the neuroscience, bilingualism also expands perspective, empathy, and cultural understanding (something the world could probably use more of these days!).

The Met Gala has always been about more than fashion. It’s been a signal of what, and who, matters in culture.But in 202...
05/04/2026

The Met Gala has always been about more than fashion. It’s been a signal of what, and who, matters in culture.

But in 2026, that signal feels…complicated.

With Jeff Bezos and Lauren Sánchez stepping in as co-chairs and major donors, the conversation has shifted beyond the red carpet. Critics are questioning what happens when extreme wealth becomes this embedded in cultural institutions—and whether influence is starting to look a lot like ownership.

At the same time, the internet has changed how we engage with moments like this. The Met Gala used to set the tone. Now it’s reacting to a culture that moves faster, questions more, and isn’t as easily impressed.

So the real question isn’t just “who wore it best?”
It’s whether the Met Gala still holds the same cultural weight it once did or if it’s becoming something else entirely.

What do you think—still relevant, or past its peak?

We started this weekend on a high note. But we also have to put it into perspective. The last time the U.S. sent someone...
04/12/2026

We started this weekend on a high note. But we also have to put it into perspective. The last time the U.S. sent someone to the moon:
• Women couldn’t open a credit card in their own name without a male co-signer
• It was totally fine for schools to discriminate on the basis of s*x
• Pregnant women could be fired from their jobs just for being pregnant

Though many years have passed and progress has been made, we’re seeing progress slip backward. Recently, PACO Group Account Director Lisa Novales broke down why progress for women in the workplace has stalled and how structural gaps in support, promotion, and flexibility are shaping the future of work. Read her recent POV on LinkedIn (link in bio).

03/12/2026

Marketing is changing. Culture is moving faster. Audiences are expecting more. And so we must evolve, too.

Introducing our new brand and logo: built for a world where creativity, culture, and technology move together.

Meet the next chapter of PACO. Is your brand future ready?

02/01/2026

Today is World Hijab Day

Hundreds of millions of women wear hijab around the world, including over 500,000 in the U.S.

Equitable marketing starts with understanding the communities you aim to serve.

Is your marketing culturally fluent?

12/24/2025

This year we’re celebrating our incredible partnerships by contributing to Feeding America to help provide meals and support to communities nationwide. Here’s to a bright, meaningful, and prosperous 2026.

10/31/2025

It’s a Halloween party at PACO! 🎃👻 Who wore it best?

10/22/2025

Associate Creative Director Yuleni shares some culture from her mom’s home of a Veracruz.

Today is National Grouch Day, and honestly…same. But you know who’s probably extra grouchy for a good reason? Oscar. Pub...
10/15/2025

Today is National Grouch Day, and honestly…same. But you know who’s probably extra grouchy for a good reason? Oscar.

Public broadcasting (the home that made him famous) is getting hit with major funding cuts. And when trusted spaces like PBS shrink, so does the space for brands to tell authentic stories.

So instead of doomscrolling from a trash can, maybe it’s time for brands & marketers to step up…and protect the platforms that actually build trust.

Scroll through to see more or visit PACO on for a full POV. Do it for Oscar.

Juneteenth, a day commemorating date the last enslaved people in the US learned of their freedom, is still the most rece...
06/19/2025

Juneteenth, a day commemorating date the last enslaved people in the US learned of their freedom, is still the most recently named federal holiday in the US. ​

If you’re wondering how to celebrate or honor the day, here are some events taking place around Chicago.

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