Kelly Scott Madison

10/08/2025

Kelly Scott Madison's Sara Lemmermen shares three key takeaways from MediaPost's Planning & Buying Insider Summit: How a social-first, influencer-driven mindset connects across channels; the fragmented Retail Media Network space demands greater consolidation and clearer attribution; and why agencies must increasingly leverage AI to drive efficiency and optimize planning.

09/24/2025

KSM’s Tyler Holoubek shares his key takeaways from MediaPost's recent Data & Planning Summit - from Gen Z & Alpha expectations to AI breakthroughs and the human touch that keeps it all authentic.

Watch the full panel here:
https://hubs.ly/Q03KT7Ls0

09/01/2025

59 years of passion. 59 years of people. 59 years of possibilities.

KSM is celebrating 59 years of bold ideas, great clients, and unstoppable teamwork. This anniversary is more than a milestone, it’s a story of resilience, creativity, and community. To everyone who’s been part of our journey, thank you for believing in us and building with us.

Here’s to the past that shaped us and the future we’re ready to create together.

08/04/2025

Our team enjoyed the annual Four Winds Casinos Invitational ProAm benefiting Beacon Children's Hospital! We are proud to be a sponsor, with wonderful clients continuing to do great things in their communities!

07/31/2025

Big day at the ballpark! Last week the Minnesota Twins took the field with a brand-new jersey patch featuring our client, Securian Financial This exciting partnership—making its home game debut on Friday—was proudly negotiated by the KSM team as part of our ongoing collaboration with Securian.

From strategy to ex*****on, we’re honored to help bring this moment to life and amplify Securian’s presence in the Twin Cities and beyond.

Huge thanks to everyone who made it happen—and to our team members who showed up to cheer it on in person!

07/18/2025

Thanks to iHeartMedia Chicago for hosting the 2025 iHeartMedia Chicago Broadcast Summit earlier this week! We had a great time connecting with the iHeart team and exploring the theme of relevance in today's audio landscape. Increasingly, consumers look to trusted voices in radio and podcasts, and smart brands are leveraging this space to cut through the noise.

06/27/2025

🍷 Summer wines + great company = the perfect KSM happy hour!

Our very own Corey Hill—fresh off earning his WSET Level 2 Award in Wines—led us in a guided tasting of summer wines. It was engaging, informative, and a whole lot of fun.

At KSM, “Bring Your Story” means we celebrate the passions and personalities that make our team shine. Thanks, Corey, for sharing yours with us!

06/12/2025

Chicago Agency Softball is back. We had a thrilling start to the 2025 season with one win and one loss—though both games were close! Good times and lots of laughs had by all, and we're looking forward to the rest of the season.

04/28/2025

We had a great time at the Chicago Conference last week, and heard from some innovative marketers who are really delivering results for their brands.

Across case studies and conversations, three themes emerged:
1. Human-centered marketing is everything. This true for all verticals, including B2B brands.

2. Advertising is about “pull” as much as it is “push.” A great quote from one session: "It is NOT about connecting with your consumer. It IS about your consumer wanting to connect with you."

3. Media is more human and personable than ever. “Personas” will only get a brand so far—developing insights and media plans around real people is key to engagement.

04/25/2025

The upfronts are right around the corner, and Sy Chaba has two things on his mind when it comes to live sports:

1. multi-platform deals with analytics that actually help advertisers understand the impact of their investments
2. hyper-local opportunities with Regional Sports Networks

Read more predictions from Sy and other media buyers and sellers in the latest from Ad Age, and thank you to Ad Age for including us!

Media buyers and sellers track the top trends in live sports impacting this year's upfront deals, as well as the rising sports properties to watch.

03/06/2025

Check out Kay Wesolowski next week at CTV Connect! You can catch her Thursday at 10:05am EST on the main stage diving into all things Linear vs CTV alongside Chris Novak from Eden Collective and moderator Lauren Zweifler.

Spoiler alert: while the Linear vs. CTV debate probably won't be solved in 30 minutes, from audience to reach to measurement there's a lot to uncover. If you're attending the conference, you won't want to miss it!

02/20/2025

Nothing starts a year off right like kicking off a new partnership! In January, we shifted into drive with Big Tex Trailers to efficiently drive site traffic and lead gen. Since launch, we've already seen a 25% decrease in search cost-per-acquisition. Please join us in welcoming Big Tex Trailer World and their full line of pro-grade trailers to the KSM community!