Keith Bates & Associates, Inc.

Keith Bates & Associates, Inc. Photo shows Keith Bates, a Creative Strategist and CMO On Call, near the summit of East Africa’s Mt. Kilimanjaro on a product testing venture. That’s what we do!

Clients have also sent him to Paraguay and on Polar expeditions. We can help you compete more effectively in the marketplace, and meet your company’s growth challenges, whatever they are. To start the process we first assess your marketing needs by gathering current customer perceptions. The majority of CMOs responding to a recent IBM survey stated what they needed most was: • Leadership • Customer insights • Creative thinking.

Messaging and media need to integrate. -
06/27/2018

Messaging and media need to integrate. -

02/26/2018

Get your foot in the door. The first step to selling. -

02/14/2018

Differentiate or die! Not kidding! -

Rwanda is rapidly becoming another India.
12/05/2017

Rwanda is rapidly becoming another India.

Marketing success is a simple two step process
10/26/2017

Marketing success is a simple two step process

How creativity overcomes the bull****factor.
10/25/2017

How creativity overcomes the bull****factor.

How do polar bears eat penguins? Probably not the way you think!
10/05/2017

How do polar bears eat penguins?

Probably not the way you think!

It’s time Social Media marketing was put in its place! The case for mind altering creativity.
10/03/2017

It’s time Social Media marketing was put in its place! The case for mind altering creativity.

Strong, meaningful, relative graphics and emotion related messaging are keys to acquiring entry to your website…and cont...
09/27/2017

Strong, meaningful, relative graphics and emotion related messaging are keys to acquiring entry to your website…and continuing into powerful, action provoking content!

Bland websites put people to sleep, encouraging them to move on.

A study done by Google a few years ago showed that people would wait no longer than 2 seconds to find the content in front of them sufficiently provocative to keep reading. Then they redid the test recently…the new waiting time is two tenths of a second! How does your site qualify!

Take another look at your website creative strategy, which frequently acts as the basis for ALL your content…

In today’s continually expanding multi-channel, multi-media world my clients’ marketing stories are beleaguered by competitive messages coming from every direction. Clever messages, brilliant messages. However, most of them don’t stick. How do I make my client’s messages stick?

How can I help them render competitors irrelevant? The answer is easily projected but not easily accomplished…move from “two dimensional” messaging to “three dimensional” action. Produce messages that inspire some sort of activity, because action better enables the “pe*******on of the belief clusters that serve as cognitive dissonance filters”. And action accelerates the pace to “transaction”.

So now, the case for mind altering creativity.

The challenge for marketing creativity is to overpower, or alter, the belief cluster (sometimes referred to as the bu****it factor) that delays a prospect’s desire to purchase what you’re selling. Attitude changes occur through changes in brain chemistry … so think of yourselves, not as product managers but as chemists… working on pe*******on and retention.

Hollow pipes/conduits (social media) require potent messaging content …or they are worthless.

For a free copy of “Creativity—the critical gap between Messaging & Media” simply visit www.kbates.com home page for the link.

https://kbates.com/intrigue-plus-information-required-site-entry/

Address

4319 N Lowell Avenue
Chicago, IL
60641

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 9am - 5pm

Telephone

(773) 205-7992

Website

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